This document outlines the tactics for a BYoutiful body image campaign, including creating a campaign logo, infographic of survey findings, an event marketing plan, press release, blog posts, posters, ads on bus shelters and flyers, and a social media content calendar for Facebook, Twitter, Instagram, and Snapchat filters to promote events and positive body image messages throughout March. A website will also be created to share event details, campaign information and values, and links to social media platforms to encourage audience involvement.

1. Major Project Tactics Document for BYoutiful Campaign
Pinar Ozduble
21262499

2. BYOUTIFUL : EXECUTIVE SUMMARY
1. The campaign logo
2. An infographic highlighting survey findings
3. Event marketing plan
4. Press release promoting the campaign
5. Blog posts
6. Event Poster
7. Display advertising
8. Social media content calendar
9. Facebook Content
10. Twitter Content
11. Instagram Content
12. Snapchat filter mock-up
13. Website
The following are included to showcase event logistics and related promotion:

3. CAMPAIGN LOGO - BYOUTIFUL
After consideration the logo for BYoutiful
was changed from the top left which
looked more like a makeup campaign.
This is now the campaign logo, the B
used looks like a body silhouette and
seen as more appropriate for a body
image campaign.

4. INFOGRAHIC HIGHLIGHTING SURVEY
FINDINGS
Infographic of the findings from a
survey carried out on Survey
monkey, which was spread across
Facebook to target the millennial
female audience.

5. EVENT MARKETING PLAN
A simple event plan of what will happen;
pre event, second week prior to the
event as well as the last week before
the event.
Points in between events are important
and will take place to get a wider
audience and more publicity.

6. CAMPAIGN PRESS RELEASE
BYoutiful campaign launch press
release will get more media coverage
and mark the up and coming campaign,
event and what BYoutiful stand for.

7. BLOG POSTS
Blog posts about body image, thoughts
of the media and future blog posts from
audience that have been helped by the
BYoutiful campaign.

8. BUS SHELTER DISPLAY
Placing event advertisments on bus
shelters around universities, to get a buzz
and bigger audience at events.

9. FLYER
A simple flyer placed in universities in
London, to promote social media platforms
where audience can get involved and
information for future events.

10. SOCIAL MEDIA CONTENT CALENDAR
Social media content calendar to keep organised with posts throughout the
month of March when the campaign goes live.

11. FACEBOOK CONTENT
Facebook content added as an
extra push to get more
viewers, publicity and
campaign support.

12. TWITTER CONTENT
Twitter to create connections and
interactions with target audience, also
used to post reminders of events and body
image information/quotes.
https://twitter.com/1Byoutiful

13. INSTAGRAM CONTENT
Positive body image quotes posted on
Instagram to promote positive body image
thoughts, instead of negative.
https://www.instagram.com/1byoutiful

14. SNAPCHAT FILTER MOCK UP
To create buzz and get a bigger audience, BYoutiful will promote 3 different snapchat
filters for audience to use throughout the month of march. Snapchat is one of the most
popular social media apps amongst millennials.

15. WEBSITE
BYoutiful webpage will be used to
hold content of events, information,
values as well as links to other
BYoutiful social media. The website
will give audience a chance to get
involved.
http://byoutiful.businesscatalyst.com/