The photographer wanted the model to have a minimal, natural makeup look to emphasize the magazine's focus on music over appearance. As the shoot progressed, lipstick was added to give the model a more conventionally famous look. Outfits were chosen to appear casual and comfortable, fitting an indie artist profile. The background color changed to red to represent music, coordinating with the model's lipstick. Dungarees and a long-sleeve top were selected to portray the model's casual personality and the magazine's music-first content. Different colored lights and a French braid were used to make the magazine appear unique and indie-styled while keeping the model's look casual yet elegant.