The document discusses how to create, launch, and sell information products. It outlines the benefits of information products, such as recurring income, credibility, and diversified income streams. It then provides steps to create information products, including defining a niche, deciding on content, creating a sales page, launching a campaign, marketing the products, and revising them over time. Examples are given of how information products have increased some businesses' incomes into six figures.
1. Creating, Launching & Selling
Information Products
The Rising Tide Lifts All Boats
~ We’re raising the tide
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2. Sneak Peak
Developing Information Products:
Create, Launch, Sell & Revise!
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3. Why Create Info Products?
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4. A Cash Machine
for Your Business
Recurring income
Build credibility
Charge more
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5. Establish Expertise
Products lend
credibility to your
business’ brand
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
6. Diversify
Multiple delivery
options means
more income streams
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7. What Can Products
Do For Your Business?
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8. Leverage
Showcase experience
Create once
Sell many times
Revise & update
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9. Partnerships
Fill knowledge gaps
Leverage their lists
Generate more energy
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10. Targeted Solutions
Meet specific needs
Provide unique solutions
No regional limits
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11. By the Numbers
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12. $99 = 2 CDs & 1 workbook
10 products a month Month 1 = $500
Payments of
$50/month for Month 2 = $1,000
2 months Month 3 = $1,000
Month 4 = $1,000
Month 5 = $1,000
Month 6 = $1,000
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13. $299 = 3-5 CDs & 1 binder
10 products a month
Payments of Month 1 = $990
$99/month for
3 months Month 2 = $1,980
Month 3 = $2,970
Month 4 = $2,970
Month 5 = $2,970
Month 6 = $2,970
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14. $499 = 5 CDs, 1 binder, & workbook
10 products
a month Month 1 = $990
Payments of Month 2 = $1,980
$99/month for Month 3 = $2,970
5 months
Month 4 = $3,960
Month 5 = $4,950
Month 6 = $4,950
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
15. $999+ = 10 CDs, 2 binders, & workbook
10 products a month
Payments of $199/month Month 1 = $1,990
for 5 months
Month 2 = $3,980
Month 3 = $5,970
Month 4 = $7,960
Month 5 = $9,950
Month 6 = $9,950
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17. How do you create
Information Products?
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18. The Path to Products
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
19. The Simple
Stepping Stones
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
20. Step 1: Niche
Your Targets’
needs & wants
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
21. Step 2: Creation
Decide what
to include
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
22. Step 3: Sales Page
Get ready
to roll!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
23. Step 4: Launch Campaign
Pre sale and earn
while you create
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
24. Step 5: Sell!
Market across
several channels
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
25. Step 6: Reinvent
Build in longevity
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
26. Don’t Take My Word For It!
Preferred Provider Showcase
Mark Silver of Heart of Business
Adding info products shot
his income into 6-figures!
http://www.iasecp.com/2010/07/mark-silver-infoproducts/
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
27. Get Connected
www.IASECP.com
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29. Magazine
www.IASECP.com/Magazine
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30. Summer Pilot Program
Create, Launch, Sell
& Repurpose
Information Product Development
Barbara@IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
31. The Matrix
Download:
www.IASECP.com/FreeReport
Join Us:
The Magnificent Matrix
Free Webinar
June 17, 2010 | 2 pm
www.IASECP.com/Events
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