Arrow International is a company that provides gaming solutions and promotional programs to help brands engage customers. They offer various games like bingo, sweepstakes, and casino-style games that can be used online, in venues, or on mobile to build anticipation for brands. Their services include developing branded games, printing game pieces, and advertising at bingo events to generate brand awareness. Their goal is to create memorable experiences for customers through familiar games and giveaways that strengthen relationships with loyal brands.

2. what’s inside?
what is it?
about us rewards & Advergaming:
appreciation
sweepstakes 1. Activating brands through offline, online, video, electronic, and mobile games.
& promotions bingo event 2. Advertising products in games; branded game content.
advertising
invenue
family/leisure
printing services
what are we
doing with it?
games ticket samples
casino/lottery contact
style games information
Fueling anticipation…and the brand plays on.

3. It’s really not about us
At Arrow International, it’s about you. Over 1,500 employees work hard for
more than 50,000 business customers to give the very best in products and
services.
Many know Arrow International as the world’s largest manufacturer of charitable
and social gaming solutions (you know, like “Bingo”). But did you know that our
comprehensive solutions allow us to tailor unique programs to achieve any
partner’s game, contest, or sweepstakes goals?

4. sweepstakes
& promotions
If only for one moment, games of chance provide tangible interaction that gives
your customers the opportunity to win something…for nothing. While playing,
customers recognize the association with your brand, and as a result, are likely
to try it in the future (39% said they were more likely to buy 1).
Generate enthusiasm for your brand by providing customers with an engaging
promotional program that complements who you are. Drive sales, traffic, and
enthusiasm; build your brand, awareness, and your database…
39% were more likely to buy a product associated with a sweepstakes
1
Source: Promotion Marketing Assocation, http://www.pmalink.org/ We provide innovative gaming solutions for QSRs, retailers, CPGs, brands,
national TV game shows, marketing agencies, and media companies. Our
reputation of superior service, quality, security, and creativity has allowed us to
proudly work on customized solutions for many.

5. invenue
Patrons love the “game within the game.” Add to their experience and let them
participate in the action.
We create interactive games that include in-arena video and play-along game
pieces. Branded content embedded in the video plus ads/coupons on the game
card make this experiential game a winner for your sponsors and your patrons.
Arrow’s interactive games at events keep consumers engaged, entertained,
and stimulated!

6. family/leisure games
Sometimes we over think it. Life is busy. People just want simplicity, familiarity, and
yes…loyal brands who respond to their needs and who they are.
Bingo, tic-tac-toe…even bowling and billiards. Yeah, fun ways to touch your
customers and their families…together!
Our winning formula of classic games combined with your brand can build
memories for customers, and can build revenues for you.

7. casino/lottery
style games
Many boomers and seniors grew up playing lottery style games. Casinos have
become destination places for many generational groups including Gen-Xers
and Millennials. Fact is, dreaming transcends generations.
From traditional instant ticket and slot themes to table and card games, these
games are popular around the world.
But it’s not always about the product, nor is it always about the grand prize.These
products are symbolic, they’re emotional, and you have a chance to tap into this
emotional exchange…this “permission to dream.”
“ permission to dream
”

8. rewards
& appreciation
Internal and external customers want to know that you are aware of their loyalty
and they deserve something in return!
Increase productivity and repeat business by building that relationship through
fun, simple, engaging customer appreciation promotions.
Luxury, leisure, or life’s basic necessities — all can provide giveaways through
appreciation and rewards programs that simply say “thanks!”

9. did you know? bingo event advertising
• 90.7% of consumers indicated that it’s important for companies to support causes Activating your brand — It’s healthy, it’s engaging, it’s social, and it’s relevant!
and charities
Billions of impressions can be yours for CPM much lower than print,
• 72% of consumers reported that they purchased a particular brand because it
out-of-home, or electronic media.
supported a cause
• 65% of corporate respondents saw positive PR as a result of their cause marketing Why does everyone know and love the name BINGO?
efforts; 26.7% stated an increase in sales/retail traffic
Because every week, tens of THOUSANDS of BINGO events are taking place.
• Women (40%) were more likely to buy a product or service connected to a cause Patrons are loyal. Events are personal. Often small and intimate. Long (up to 3
• 46% of young people ages 18 to 24 were more likely to buy a product which supports hours) and social. Frequently visited, relevant, destination places that are always
a cause giving back to the community.
Source: PRWeek/Barkley PR Cause Survey, http://www.prweek.com Don’t you want your brand to be where everybody knows your name?

10. printing & game
development services
We take direction well. With over 40 years of industry experience, Arrow
International prints and distributes over 70 billion game pieces from our
manufacturing and distribution facilities around the world.
We can take explicit direction from you, printing instant wins, collect-to-wins and
enter-to-wins.
We can also be as vertical as you need us to be, developing games to include
texting, venue interactive, and web-based initiatives.
Winning with our games of chance means relevantly and conveniently delivering
at any customer touch-point. Always seeking the best way to meet your needs,
we don’t settle for “good” turnkey solutions.

11. ticket SHAPe NUMBeR OF wiNdOwS APPROx. diMeNSiONS
ticket samples 1 Window
1.875" x 3.25"
1.786" x 2.625"
2.5" x 4"
A tick-et, a task-it. The tick-et to a great promotional
sweepstakes program is an engaging concept that 1 Window Die - “Ellipse,”
2" x 3.5"
delivers with relevance, simplicity, and convenience. “Nugget,” and “Rockette”
The task-it to a not-so-great program is a 1 Window Die - “Nugget” 1.65" x 1.65"
product that’s boring, too complex, and requires
your customers to perform some additional task. 3 Window 1.875" x 2.625"
Our basket of products include custom-made, easy to
use and understand products that offer various sizes, styles, 5 Window 1.875" x 3.875"
and ways to build anticipation and engage your customers.
Don’t dirty your hands with a task-it program…
Alternative Styles 1.875” x 3.875”
get the tick-et!

12. ARROw iNteRNAtiONAl
9900 Clinton Road
Cleveland, OH 44144
If you have already implemented a promotional program and advergaming@arrowinternational.com
the results aren’t what you expected, give us a call. Better 800.321.0757 x478
yet, even if your current program is doing well, call us anyway,
because our goal is to help you accomplish great things!