Advergames are video games that contain advertisements for products, services, or companies. They are used as a marketing tool by companies to promote their brands through sponsoring popular video games. There are different types of advergames, including those on company websites where advertisements are integrated directly into games, and traditional commercial video games that feature product placements or in-game ads. Common methods for including ads in games involve signage, integrating products into game play, ads during transitions, or ads around the game screen. Advergames provide advantages to advertisers by gaining users' uncluttered attention across large demographics at a relatively low cost.

1. Advergames
https://www.youtube.com/watch?v=
YoC78Wxlw6Y
Presented by:
Apurva Mittal
Sanjeev Sharma

2. • A video game which in some way contains an
advertisement for a product, service,
or company.
• marketing tool
• popular video game, which may
be sponsored by a company

3. Types of Advergaming
• Company Web site - The longer a visitor is on the
site, the longer the company’s message is in front
of them. The games may or may not be related to
the product.
https://www.youtube.com/watch?v=PDbRpywgr
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• traditional, commercial video game
• product placement or in-game advertising-
where the product or an ad for the product is
part of the game.

4. Methods for advergaming include:
• Signage Within an Existing Game
• Integrating the Product into the Game Itself
https://www.youtube.com/watch?v=zqAKVWs
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• Ads During Transitions
• Ads Around the Game Screen
• Dynamic Ads

5. • Mochi Media- developed the first advertising
network that offers dynamically inserted ads
in free online games
• Adscape Media - AdverPlay

6. Personality
Promotional Focused
Prevention Focused

7. Advantage
• Uncluttered attention
• Large market
• Covers every segment
• Low cost
• Easily connect with audience.
• Cost sharing(Provide Free game to player)

8. Thankyou!!!