Advergames
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Advergames are video games that contain advertisements for products, services, or companies. They are used as a marketing tool by companies to promote their brands through sponsoring popular video games. There are different types of advergames, including those on company websites where advertisements are integrated directly into games, and traditional commercial video games that feature product placements or in-game ads. Common methods for including ads in games involve signage, integrating products into game play, ads during transitions, or ads around the game screen. Advergames provide advantages to advertisers by gaining users' uncluttered attention across large demographics at a relatively low cost.
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Satya Nadella is the current CEO of Microsoft. He has over 20 years of experience at Microsoft in various leadership roles in engineering and business. Prior to joining Microsoft, Nadella received degrees from Manipal Institute of Technology and the University of Wisconsin–Milwaukee.
Bill Gates and Paul Allen co-founded Microsoft in 1975. Gates is the former CEO and chairman of Microsoft. Allen was also an early pioneer at Microsoft and remains on the board. Both Gates and Allen have become highly successful businessmen and philanthropists.
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Management control system @ germi
GERMI implements a management control system with the following elements: strategic planning to become a market leader in research on solar, petroleum, and the environment and create a workforce through an educational institute; budgeting via funds from the GSPC group and government agencies allocated to projects; and resource allocation of capital, materials, and manpower. Performance is measured annually for contract employees based on accomplishments against process, input, and output key performance indicators. Responsibility centers are allocated by department with advisors, researchers, managers, and interns assigned to projects and reporting to the director. Pricing is transferred to clients on a cost-plus basis.
Machine learning
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Legal Aspects of Business
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GLOBAL PROCUREMENT DATA WAREHOUSE ENHANCES SOURCING INTELLIGENCE
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Developing and Executing an Effective Marketing and Media Outreach Strategy...
The document discusses developing an effective marketing and media outreach strategy for Gujarat Energy Research and Management Institute (GERMI). It outlines GERMI's objectives, scope of activities, and a two-phase strategy. Phase I focuses on digital marketing tactics to increase GERMI's online presence and followers. Phase II discusses plans to effectively implement GERMI's role in India's national solar installer certification program, including developing legal agreements, course materials, and knowledge management processes. The document concludes with recommendations to strengthen GERMI's presence in solar events, publish research more frequently, and improve search engine optimization.
Key performance indicators
This document discusses Key Performance Indicators (KPIs) and how they are used to measure business objectives. KPIs can be measured at multiple levels of an organization, from overall enterprise performance to processes within departments. Good KPIs are connected to corporate goals, are decided by management, and are specific, measurable, achievable, relevant, and time-bound. The document provides examples of KPIs related to employees, managers, and departments that measure factors like turnover rate, customer lifetime value, and equipment availability.
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Advergames
- 1. Advergames https://www.youtube.com/watch?v= YoC78Wxlw6Y Presented by: Apurva Mittal Sanjeev Sharma
- 2. • A video game which in some way contains an advertisement for a product, service, or company. • marketing tool • popular video game, which may be sponsored by a company
- 3. Types of Advergaming • Company Web site - The longer a visitor is on the site, the longer the company’s message is in front of them. The games may or may not be related to the product. https://www.youtube.com/watch?v=PDbRpywgr BQ • traditional, commercial video game • product placement or in-game advertising- where the product or an ad for the product is part of the game.
- 4. Methods for advergaming include: • Signage Within an Existing Game • Integrating the Product into the Game Itself https://www.youtube.com/watch?v=zqAKVWs rSYs • Ads During Transitions • Ads Around the Game Screen • Dynamic Ads
- 5. • Mochi Media- developed the first advertising network that offers dynamically inserted ads in free online games • Adscape Media - AdverPlay
- 7. Advantage • Uncluttered attention • Large market • Covers every segment • Low cost • Easily connect with audience. • Cost sharing(Provide Free game to player)
- 8. Thankyou!!!