Company info geared towards gaming industry.

1. SUNRISE GAMER DECK
CASE STUDIES
2010

2. MISSION STATEMENT
We are experts at enhancing your brand creatively and responsibly.

3. Take your game to the next level with Sunrise Identity.

4. When Bungie Studios needed turnkey solutions for its online store and branded
promotional merchandise for the Halo trilogy, they called on Sunrise Identity
for vital tactical support.

5. Our gaming team has a combined 35+ years experience and knowledge
serving the industry.

6. EXPERIENCE AND BANDWIDTH
Sunrise has supported more than 50 game launches and delivered millions of brand impressions.
Launch support experience and services include:
CrEAtivE sErviCEs AND
GrAPHiC DEsiGN
DirECt iMPort
Gift witH PUrCHAsE
ProGrAMs
LiCENsiNG
ProGrAMs
PrE-sELL
GAME ProMotioNs
fAN fEsts LAUNCH
DrivE to rEtAiL
DAy of LAUNCH ProGrAMs
MErCHANDisE sUPPort
Co-brANDED GAME/
rEtAiLEr UNiforMs
brANDED MErCHANDisE
wEb-storEs

7. OUR CLIENTS

8. WALL OF FAME PROJECTS:

9. WALL OF FAME PROJECTS
PROJECT:
Gift with Purchase Program for major U.S. retailer
GOAL:
Drive sales of Xbox 360 consoles at their stores
PRODUCT:
Xbox 360 Console Bag
RESULTS:
• Saved client 58% on bag cost compared to other suppliers
• 100% sell-through of consoles with bags

10. WALL OF FAME PROJECTS
PROJECT:
Gears of War Launch Support for major U.S. retailer
GOAL:
Build excitement, raise awareness of product launch
PRODUCT:
Full suite of Gears of War logo merchandise
RESULTS:
Helped sell 2.5MM copies of game in first week

11. WALL OF FAME PROJECTS
PROJECT:
Halo Fans for Hurricane Relief for Bungie Studios
GOAL:
Raise money for Katrina Relief through consumer engagement
(buy a shirt and portion of proceeds go to relief effort)
PRODUCT:
Fight the Flood T-shirts
RESULTS:
• Shirts for sale within 48 hours of storm
• Processed 11,000 orders in two weeks
• Raised $175,000 for American Red Cross

12. WALL OF FAME PROJECTS
PROJECT:
Bungie Web-Store
GOAL:
Distribute Halo trilogy merchandise to rabid fans
PRODUCT:
Full suite of Halo branded apparel and gear
RESULTS:
• Millions of dollars sold over life of store
• Delivered millions of brand impressions

13. WALL OF FAME PROJECTS
PROJECT:
Xbox 360 Media PR Accessory Kit
GOAL:
Provide unique high-value kits to the media industry to
promote the line of Xbox 360 accessories
PRODUCT:
Totally custom metal briefcase with die-cut foam insert
for accessories
RESULTS:
Increased awareness to global media community

14. TESTIMONIALS
The day before a high profile awards show we hatched
a brilliant (not to mention ambitious) idea to design
and print a totally original Bungie T-shirt for our team
to wear at the event. In less than 24 hours Sunrise
Safeco Insurance Company’s experience
had completed and delivered the order. I knew I could
with Sunrise Identity has been and
depend on Sunrise in a tight spot. That’s why you are
continues to be excellent. Our online
my go to guys!
store was handled well and our special
order business is always handled with
Aaron Lemay the utmost care and urgency and we
Senior Graphic Designer appreciate everyone’s willingness to
Bungie Studios take the extra step to get a job done,
many times in a very short turn around
time. Even though we have ended our
online store relationship (because of a
company acquisition) we continue to
I have been working with Sunrise Identity for the past
work with Sunrise for special orders as
three years. They have consistently provided me with
we are able.
creative promotional ideas and top notch service. I have
found their prices to be competitive and they have always
strived to ensure that I get the most for my company’s Shannon Chatman
investment. I can honestly say that our brands have Marketing Operations
benefited from the efforts of Sunrise Identity. Safeco Insurance Company
Nels Struve
Division Marketing Manager
Pernod Ricard USA

15. CONTACT US
Call in Sunrise for tactical marketing support and take it to the next level!
dawn hays
sr account manager
615.831.5293
dawn@sunriseid.com
www.sunriseid.com