Advergamng a World of Possibilities
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This presentation corresponds to the lecture given by Alvaro Gonzalez on the 07/31/2012 within the event “HOY JUEGA” organized by “Circulo Uruguayo de la Publicidad” and “Proanima”. Montevideo - Uruguay.
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Advergamng a World of Possibilities
- 1. ADVERGAMING A WORLD OF POSSIBILITIES Álvaro González Game Designer – Senior Producer KEF SENSEI – UNIVERSIDAD ORT URUGUAY This presentation corresponds to the lecture given by Alvaro Gonzalez on the 07/31/2012 within the event “HOY JUEGA” organized by “Circulo Uruguayo de la Publicidad” and “Proanima”. Montevideo - Uruguay.
- 8. TRIPLE A GAMES 10-40K USD 5 or more years…
- 9. CASUAL GAMES / EDUCATIONAL GAMES / SERIOUS GAMES 10 – 100K USD 8 months to 1 year
- 10. 7.03 Billons 70%-80% of Mobile Downloads are Video Games
- 11. 68% of Tablet´s owners play 1h a day.
- 15. ½ of internet population play Social Video Games 510 millons 1/4 of internet population play Social Video Games DAILY 9.5hs per week
- 17. A NEW ERA… Why keep doing just traditional advertising?
- 18. GAME LANGUAGE COMMUNICATES MESSAGE ENTERTAIN AWARENESS PERSUADE
- 19. “Tell me and I'll forget, Show me and I perhaps remember, Involve me and I will understand” Confucio
- 20. MAGIC CIRCLE problems fear uncertain doubt responsibilities commitment Fantasia immersion narrative escapism challenge experience meaning
- 21. Strengthen the brand´s image. High rate of recall by the user. ADVERGAME Lacking of communication noise. Have the ability to transmit and to let experience the product attributes of brand. Direct dialogue with the user.
- 22. 80´ Johnson & Johnson TOOTH PROTECTORS - Atari
- 23. Coke – Coca-Cola PEPSI INVADERS - Atari
- 24. 7-Up Spot Game 90´
- 25. Pizza Hut TORTUGAS NINJA II
- 27. Domino´s Pizza YO! NOID
- 28. Burger King KING GAMES 00´
- 31. COST EFFECTIVENESS MORE Banners Press TV. Advergame 1 seg. 5 seg. 30 seg. Hours… Months… Years…
- 32. Traditional INVESTMENT Advertising ATTENTION INTEREST DESIRE ACTION
- 33. Advergaming INVESTMENT Advertising ATTENTION VIRALITY INTEREST produce COMMITMENT feed DESIRE feed ACTION
- 34. Viral ADVER GAME Lunching Platform
- 35. Data - Information Segmentation Direct Dialog Data Base creation and modification
- 36. 15 millons of users
- 38. 57 millons of users Duration: 24 hs Reward: Virtual Object – Balloon with the “M” -
- 40. BUY at SUBWAY GET PROMO CODE PLAY ESPN College Town ENTER the PROMO CODE Virtual Object (Subway´s Restaurant)
- 41. City Ville 57 millons of users Make a Survey: 4 City Cash Reservation at Accor Hotel: 104 City Cash Grassroot´s donation: 104 City Cash Buy Photography Software: 176 City Cash Earn Virtual Money by Doing Real World Actions
- 42. Gift Cards to be used on the Social Game Exclusive Stores where you can get Gift Card.
- 45. thanks alvarogonzalez.mail@gmail.com Alvaro Gonzalez alvarogonzalez.skype Game Designer – Game Producer @WASDCtrlSPACE “I've worked with Alvaro on several game projects over several years and have always been very impressed with his creative thinking and W www.alvarogonzalez.us inventive designs. Alvaro always brings a unique and fresh design aesthetic that is more innovative and far more imaginative than other www.linkedin.com/in/alvarogon designers.” Aaron Norstad Senior Producer at Playdom Meet Latin American Game Developers www.mlagd.com meetlatinamericangamedev@gmail.com @LatAmeGameDev