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Mc2 aec creative system
The document proposes a marketing campaign for the mc2 Angry Birds credit card aimed at young people. The campaign's objectives are to attract, engage, and connect with consumers. It will use both digital and traditional media like print ads, billboards, and banners. The campaign's theme is "It's Time to Play" and will encourage cardholders to play with their lifestyle. It will launch with print teasers and outdoor banners to generate interest before a launch event at a local entertainment center.
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Mc2 aec creative system
- 1. Digital & Traditionalmedia Attract-Engage-Connect creative strategy communication
- 2. There’s a needto identify which offer/benefit that can be used to make the brand unique compared to competitors and create new hype for mc2 Angry Birds There are routes that have the biggest potential to take mc2 Angry Birds forward in 2012 • It’s Time To Play • Play Your Life Style • Because life is fun • The World is your playground
- 3. The Brand The Consumers Angry Birds mc2 “I’m young & I’m on fire. I The lifestyle & entertainment card. want the world knows that Offers access to ‘see & be seen’ I’m coming their way very experiences strong, want to be the role player/ be the first” COMPETITION Cluttered promotional offers mainly in dining & shopping, telco from card issuers, mostly targeted to young working individuals, and low barrier to entry. BIG IDEA The card that allows you to play w/ your lifestyle & keep up with this upbeat & exciting world Proposition : It’s Time To Play à “what’s happening” in your lifestyle experience.
- 4. CREATIVE RATIONALE For the young people now, the world is a playground. Their passions of work, love, game, friendliness or even families are always on their hotspots. Live their lives in their own way. It’s all about fun. The BII Angry Birds card with its young and “trendseHer” tone is suitable for their needs. Once they hold this perfect pass, that’s their Jme to play.
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- 8. Digital Banner Ad Digital banner clickable will directly go to landing page (microsite) = more info & promo program For more info
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- 10. Digital/microsite when joined the microsite (create community), there are a variety of informaDon and value product content, loyalty programe (game, gimmic, prizes etc) and call to acDon
- 11. Digital/mobile apps Mobile apps (android/blackberry/apple compitable) • loyalty programe w/ prisez offers • playing and sharing experience – create word of mouth: let them telling about brand story
- 12. Digital/SOSIAL MEDIA : facebook like & facebook apps & twiQer Facebook apps : (as trigger for consumer) to bring more traffic to microsite • loyalty programe w/ prisez offers Start with ambient ad + social media = wom • playing and sharing experience – create word of mouth: let them telling about brand story Create “hashtag” theme for mc2 Angry Birds campaign every twellower can share their experience The best twiQer #playyourgame -‐-‐-‐-‐-‐WIN prices FREE merchandise every weekend-‐-‐-‐-‐-‐-‐-‐
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- 14. Launching Print teaser OOH BANNER launching
- 15. Launching Event we chose as the locaDon evany eX – entertainment center because "angry birds" synonymous with gaming, and gaming is entertainment