This document provides marketing advice for product marketers. It suggests marketers identify their unique selling propositions, product-market fit, and ideal customer profiles. It advises targeting specific companies and understanding the buyer's needs and key benefits. The document recommends marketers showcase their expertise, connect with buyers personally, and be present throughout the buyer's journey. It also suggests creating and distributing valuable content and running Facebook ads targeting senior marketers.

2. Are you a Marketer?
MARKET YOUR WAY TO SUCCESS!
Delfin Vassallo
djvassallo
/in/DelfinVassallo

4. The Product
•Which are your USPs?
•Key differentiator?
•Product-market fit?
Pst, pst – be brutally honest!

5. The Buyer
• Who is your ICP?
• ABM? (a.k.a. which companies are you
targeting and why?)
• Why should they care about you?
• What are their JTBD?
• Which are the key benefits they’ll
get after buying you?

6. The Strategy
• Showcase your
expertise. Show what
are you made of!
• Connect with your
buyer at human level.
(HR people are humans too)
• Be present along the
buyer’s journey, so
when they’re ready to
buy (hire) they come
to you!

7. The Tactics
• Create valuable content.
• Distribute it (saasreads.com)
• Run Facebook ads showing
your content, targeting
senior marketers.

8. djvassallo
/in/delfinvassallo
QUESTIONS?
(comments,
arguments,
complaints…)