Richard Crawford-Small presenting to the Royal College of Physicians on how they need to be bolder in their approach to self -promotion and social media.

2. Gary Vee - “Every company should think and act like
a media company.”
THE WAY WE DO BUSINESS HAS CHANGED

3. Business planning has to change too

4. Plan to build a “Tribe”, as well as a business

5. Why?

6. Create conversations - Marketing
Build relationships - Tribe
Convert to sales - Tribe

7. How do you build a Tribe?

8. #ABCon19
#Aestheticentrepreneurs

9. 1. Know your Target Market
2. Stand for something/have a “thing”.
3. Post content that resonates
4. Create a Tribe around the “Thing”, not you.

10. 1. Know your Target Market

11. Who do you serve?

15. 2. Stand for something/have a “thing”.

18. 3. Post content that resonates with them

22. 4. Create a Tribe around the “Thing”

24. What is their “Thing?”

25. Effective Product Suite

26. An Emotive Personal Brand

28. It’s all about Meaningful Content

29. 1. Know your Target Market
2. Stand for something/have a “thing”.
3. Post content that resonates
4. Create a Tribe around the “Thing”, not you.

30. What is your Thing?

31. Our Plans our Tribes

36. Daily Themes
•Magic Monday
•Tantrum Tuesday
•Weird Wednesday
•Thursday Live
•Fun Friday

37. Seasonal Themes
• Christmas
• Bank Holidays
• Halloween
• Easter
• Birthdays!
• Valentine’s Day
• Spring/Summer/Autumn/Winter
• Bonfire Night
• St. Patrick’s Day

38. Monthly Themes
• Congresses
• Exhibitions
• Awards
• Industry Events
• Treatments
• Team Members
• Offers
• Promotions
• Launches
• New services
• Same as some monthly/
seasonal themes

44. Final Thoughts
•Be patient
•It takes time
•Consistency
•Discipline
•Anyone can do this
•Not everyone will