Serious About Business Workshop 1 covering branding and social media. Serious About Business is a 4 week workshop hosted in Southend on Sea that focuses on digital marketing strategies and how you can implement the basics to move your company to the next level.

1. MARKETING IN A DIGITAL AGE

2. WHO’S WHO

3. WHAT IS MARKETING?
marketing
ˈmɑːkɪtɪŋ/
noun
The action or business of
promoting and selling products or
services, including market
research and advertising.

4. RESEARCH
Guide your business decisions
by doing in-depth market
research.
Give yourself an insight into:
• Your market
• Your Competitors
• Product and Services
• Marketing
• Your customers

5. COMPETITORS
• Who are they?
• Evaluate
• Techniques
• Analysis

8. REVIEW AND ADAPT
• How are your competitors
performing since the last time
you checked them out?
• have they improved on any
specific areas?
• Are they doing anything
different?
• What are they doing well this
time round?

9. AUDIENCE
Create a customer profile and
match your business offering to
their needs.
• Who?
• Where?
• What?
• When?
• Why?

10. BRAND
The name, symbol or design that
identifies and differentiates a
product or service from others.
• Memorable
• Perception
• Appropriate
• Understanding
• Consistent

11. TEAM
Hire people who are better than
you are, then leave them to get
on with it.
• Research
• Expert
• Advice
• Leave them to it!
• Build a network

12. COMPETITORS
BRAND
AUDIENCE
TEAM
RESEARCH
TOP
TEN

13. THANK YOU
WORKSHOP 2
9th May 11am-1pm