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Business in a Flash 
Eric Herzog 
CMO, SVP of Alliances 
Flash Memory Summit 2014 
Santa Clara, CA 1
Storage Challenges in Application Deployments 
•Application Performance 
•Latency is the enemy 
•IOPS –how many transactions does your storage support? 
•I/O gap between storage and server infrastructure 
•OPEX / CAPEX 
•Power & cooling demands 
•Floor & rackspace limitations 
2 
80% 
Wait 
20% 
Work 
CPU Cycle 
with Disk: 
t 
I/O Wait 
I/O Wait
Flash Fabric Architecture™(FFA) 
64 Violin Intelligent Memory Modules –All FlashStriping across entire system 
Built for Concurrent 
Mixed & Multiple Workloads 
64 Violin Intelligent Memory Modules –All FlashStriping across entire system 
RAID Controller 
RAID Controller 
RAID Controller 
RAID Controller 
PCIeSwitched Storage Fabric 
Array Manager 
Performance 
•Over 500K sustained IOPS at sub .5ms latency at 70/30 RW mix using MLC 
•Up to 1M sustained read IOPS 
•Automatic Quality of Service 
Density 
•70TB raw in 3RUs and low power (500W/RU) 
Resiliency 
•Automated, transparent GBC in the background without app performance impact 
•Designed for long flash life with array-wide flash management, wear leveling and vRAID 
•Comprehensive Fault tolerant Hardware design: full high availability (HA), Multi-RAID controller (4), completely hot-swappable, and fully redundant
Revolutionizing Data Center Economics 
Status Quo 
All Flash Array 
Storage 
Servers 
Apps 
Data Center 
Over-Provisioned 
Under 
Utilized 
Licensed 
By Core 
Limited 
Real Estate 
Up to 90% Reduction in Storage Costs 
Up to 80% Reduction in Cores/Servers 
Up to 70% Reduction 
in Software Licensing 
Up to 90% Reduction 
in Power/Space/Cooling
Top 10 Global Telco 
•Database writes could not support new billing application 
•Latency in existing storage was costing 100’s of millions in lost billable revenue 
•Performance issues delayed customer migration to 4G 
•Workload is expected to increase up to 20x
•12x application performance improvement exceeded new software service levels 
•FFA performance provides flexibility to scale up to expected 20X workload increase 
•Telco will bill an additional $140M/year 
•All flash array 66% of existing solution 
•95% reduction in Power & Cooling 
•98% reduction in rack space 
Global Telco Application Benefits
•Business Analytics queries were 2X too slow to meet company service levels 
•Processor performance bottleneck 
•Limited staff resources constantly tuning legacy storage 
•Finance and other end users complaining during peak load periods 
•Data center sprawl and complexity stretching CAPEX/OPEX budgets 
Juniper Networks –Challenges
Juniper Networks –Benefits 
•5,645% More performance with 3.5M IOPS versus 62K IOPS 
•3X to 4X faster queries 
•96% Less space due to FFA density 
•350 TB capacity versus 160TB 
•67% Less power 
•33% Lower total cost of ownership 
Summary 
•3 x 6264 (iSCSI) 
•2 x 6264 (FC)
Juniper Networks –Benefits 
•3xto4xFasterQueries 
•ZeroComplaintsDuringQuarterEnd 
•FantasticEndUserExperienceduringPeakLoad 
60 
40 
20 
Time (min) 
JTAC Overall Volume 
77.3% 
BUSINESS OBJECTS REFRESH TIME 
87% 
70% 
85% 
FRA Report 
PSD Report 
Daily Backlog Shipment 
PJVP (SAN) 
PJVP (Violin)
•Loading 40 million SKUs nightly 
•Exceeding batch job windows 
•Stores working with stale data 
•Goal: Reach 450 million SKUs nightly 
•Needed data to be used for tracking inventory to global footprint, analyze sales and adjust pricing according. 
Fortune Global 500 Retailer
•100M SKUs now process in 3 hours versus 8 hours 
•Applications striped across multiple flash arrays achieve latencies of .1ms (100 microseconds) 
•FFA delivers 1TByte/minute sustained performance 
•Avoided $20M application re-write to address latency issues 
•Achieved predictability in inventory levels 
Global 500 Retailer Application – Benefits
Revolutionizing Data Center 
Economics 
$2M savings in billable hours from 
legal team and CAPEX savings 
Achieved over $600k in revenue 
with Maestro and Array tiering 
ERP system is running 4X faster on 
the Violin platform 
ROI in 11 months & reduced 
nightly reports times by 3x for 
Oracle Business E-Suite 
50% savings in total cost of 
hardware, software and support 
Achieved $400K in operational 
savings 
NATS saved £9M over 4 years. 
ROI <1 year with 90% reduction in 
billing app reporting time 
Reduced the cost per IOP by nearly 
9x (from £8.88 to £1.03)

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Business in a Flash: How to increase performance and lower costs in the data center

  • 1. Business in a Flash Eric Herzog CMO, SVP of Alliances Flash Memory Summit 2014 Santa Clara, CA 1
  • 2. Storage Challenges in Application Deployments •Application Performance •Latency is the enemy •IOPS –how many transactions does your storage support? •I/O gap between storage and server infrastructure •OPEX / CAPEX •Power & cooling demands •Floor & rackspace limitations 2 80% Wait 20% Work CPU Cycle with Disk: t I/O Wait I/O Wait
  • 3. Flash Fabric Architecture™(FFA) 64 Violin Intelligent Memory Modules –All FlashStriping across entire system Built for Concurrent Mixed & Multiple Workloads 64 Violin Intelligent Memory Modules –All FlashStriping across entire system RAID Controller RAID Controller RAID Controller RAID Controller PCIeSwitched Storage Fabric Array Manager Performance •Over 500K sustained IOPS at sub .5ms latency at 70/30 RW mix using MLC •Up to 1M sustained read IOPS •Automatic Quality of Service Density •70TB raw in 3RUs and low power (500W/RU) Resiliency •Automated, transparent GBC in the background without app performance impact •Designed for long flash life with array-wide flash management, wear leveling and vRAID •Comprehensive Fault tolerant Hardware design: full high availability (HA), Multi-RAID controller (4), completely hot-swappable, and fully redundant
  • 4. Revolutionizing Data Center Economics Status Quo All Flash Array Storage Servers Apps Data Center Over-Provisioned Under Utilized Licensed By Core Limited Real Estate Up to 90% Reduction in Storage Costs Up to 80% Reduction in Cores/Servers Up to 70% Reduction in Software Licensing Up to 90% Reduction in Power/Space/Cooling
  • 5. Top 10 Global Telco •Database writes could not support new billing application •Latency in existing storage was costing 100’s of millions in lost billable revenue •Performance issues delayed customer migration to 4G •Workload is expected to increase up to 20x
  • 6. •12x application performance improvement exceeded new software service levels •FFA performance provides flexibility to scale up to expected 20X workload increase •Telco will bill an additional $140M/year •All flash array 66% of existing solution •95% reduction in Power & Cooling •98% reduction in rack space Global Telco Application Benefits
  • 7. •Business Analytics queries were 2X too slow to meet company service levels •Processor performance bottleneck •Limited staff resources constantly tuning legacy storage •Finance and other end users complaining during peak load periods •Data center sprawl and complexity stretching CAPEX/OPEX budgets Juniper Networks –Challenges
  • 8. Juniper Networks –Benefits •5,645% More performance with 3.5M IOPS versus 62K IOPS •3X to 4X faster queries •96% Less space due to FFA density •350 TB capacity versus 160TB •67% Less power •33% Lower total cost of ownership Summary •3 x 6264 (iSCSI) •2 x 6264 (FC)
  • 9. Juniper Networks –Benefits •3xto4xFasterQueries •ZeroComplaintsDuringQuarterEnd •FantasticEndUserExperienceduringPeakLoad 60 40 20 Time (min) JTAC Overall Volume 77.3% BUSINESS OBJECTS REFRESH TIME 87% 70% 85% FRA Report PSD Report Daily Backlog Shipment PJVP (SAN) PJVP (Violin)
  • 10. •Loading 40 million SKUs nightly •Exceeding batch job windows •Stores working with stale data •Goal: Reach 450 million SKUs nightly •Needed data to be used for tracking inventory to global footprint, analyze sales and adjust pricing according. Fortune Global 500 Retailer
  • 11. •100M SKUs now process in 3 hours versus 8 hours •Applications striped across multiple flash arrays achieve latencies of .1ms (100 microseconds) •FFA delivers 1TByte/minute sustained performance •Avoided $20M application re-write to address latency issues •Achieved predictability in inventory levels Global 500 Retailer Application – Benefits
  • 12. Revolutionizing Data Center Economics $2M savings in billable hours from legal team and CAPEX savings Achieved over $600k in revenue with Maestro and Array tiering ERP system is running 4X faster on the Violin platform ROI in 11 months & reduced nightly reports times by 3x for Oracle Business E-Suite 50% savings in total cost of hardware, software and support Achieved $400K in operational savings NATS saved £9M over 4 years. ROI <1 year with 90% reduction in billing app reporting time Reduced the cost per IOP by nearly 9x (from £8.88 to £1.03)