This is a presentation to the APWA Florida Chapter Executive Committee on our Strategic Plan Initiative of Branding.

1. Strategic Plan:
BRANDING

2. What is a Brand and Why is it Important?
“The APWA brand represents what we do and
who we are, but in a world where so many
associations compete for the same audience,
the brand also symbolizes how members and
constituents experience what we do.”

3. The APWA Brand...

4. The APWA Tagline...
Your Comprehensive
Public Works Resource

5. Developing the Florida Chapter Brand
How do we represent APWA
and the Brand set out by our
organization, but at the same
time represent the uniqueness
and importance of the Florida

6. Step One: New Logo

7. Step Two: Distinctive Tagline
“First to Respond,
Last to Leave”

8. Step Three: Branch Commitment

9. Step Four: Integration

10. Step Five: Living the Brand
Owning the new Florida
Chapter Brand and making it
a vital part of the Chapter

11. Goals for this Year
1. Branch Logos
2. Marketing Materials
3. Committee Coordination
(NPWW, Membership, Newsletter, etc.)

12. Questions and Comments
Chas Jordan
admin@apwaflorida.org
(727) 587­6740 x4302