This presentation is the second town hall presentation given by MW John Westerman during his meetings across the state.

1. TOWN HALL #2
John W. Westerman, III
Deputy Grand Master
2018-19

2. This circle represents all the
knowledge in the entire
world.
THE THINGS YOU KNOW
YOU KNOW.
THE THINGS YOU KNOW
YOU DON’T KNOW
THE LARGE BLANK SPACE LEFT
REPRESENTS THE THINGS YOU
DON’T EVEN KNOW YOU
DON’T KNOW. ITS HARD TO
MAKE PRUDENT PLANNING
STRATEGIES REGARDING
GROWING MEMBERSHIP IF YOU
DON’T EVEN KNOW THERE ARE
STRATEGIES THAT OTHERS ARE
HAVING SUCCESS WITH.

3. DO 1ST IMPRESSIONS REALLY MATTER?
ABSOLUTELY! We never get a 2nd
chance to make a 1st impression!

9. IS IT POSSIBLE TO IDENTIFY
THE PRIMARY ISSUES
CONFRONTING US?

10. DO WE HAVE A MEMBERSHIP PROBLEM?
OR
DO WE HAVE A MEMBERSHIP PARTICIPATION PROBLEM?
OR
DO WE HAVE A FINANCIAL PROBLEM?

11. IDENTIFYING GOOD PROSPECTIVE MEMBERS
THE 1ST QUESTION********
If you were starting your Masonic
Career/Eastern Star Career over again today,
who do you know, like and trust that you
would like to share the journey with?

12. 1) If you needed financial advice who would you go to?
2) If you needed spiritual advice who would you go to?
3) If you needed medical advice who would you go to?
4) If you needed legal advice who would you go to?
5) If you needed plumbing advice who would you go to?
6) If you needed lawn care advice who would you go to?
7) If you needed air conditioning or heating advice who would you go to?
8) If you needed tax advice who would you go to?
9) If you needed veterinary advice who would you go to?
10) If you needed automotive advice who would you go to?
11) If you needed fund raising advice who would you go to?
12) If you needed travel advice who would you go to?
13) If you needed investment advice who would you go to?
14) If you needed banking advice who would you go to?
15) If you needed insurance advice who would you go to?
16) If you needed training/educational advice who would you go to?
17) If you needed IT/Computer advice who would you go to?
18) If you needed Clothing or sewing advice who would you go to?
19) If you needed advice regarding utilities who would you go to?
20) If you needed advertising or promotional advice who would you go to?

13. HOW TO MAKE A ROUGH ESTIMATE OF THE DUES AND BUDGET NEEDED TO SUPPORT YOUR LODGE.

14. PREVIOUS YEAR’S TOTAL EXPENDITURES
TOTAL MEMBERSHIP
(LESS PERPETUAL & 50YR) =
Rough Estimate of Dues Necessary to
Cover All Operational Expenses
Incurred
HOW DO YOU ACCOMPLISH THIS?
1st Eliminate all CPA’s &
Accountants from the process

15. EXAMPLE-----Previous example suggests Lodge needs approximately
$150 to maintain operational expenses.
CUMULATIVE
OR$50/YR DUES $50
BOSTON BUTT SALE $80
$30 EACH
RAFFLE TICKETS $105
$5 X 5 TICKETS = $25
3 FISH FRIES @ $10/TICKET $165
X 2 PEOPLE x 3 EVENTS=$60
ELIMINATE ALL 3 FUND RAISERS AND JUST
INCREASE DUES BY $100 TO $150. THUS,
SAVING $15 AND ALLOWING REALLOCATING
ALL OF THIS TIME TO MAKING MASTER
MASONS AND PUBLICE SERVICE EVENTS.

16. PUBLIC SERVICE EVENTS - ARE THEY ALWAYS COSTLY BUDGETARY DRAINS TO FINANCES?
1) Identifying an event the community finds of value-often a work in progress?
2) Acquire Community Calendars-Chamber of Commerce, High School Football and Little League Schedules
3) Consider partner with another organization with “skin in the game” where your success substantially
benefits them as much as your organization.
A) Sea No Limits Fishing Clinic
B) Winter Garden Masonic Lodge’s 4th of July Breakfast & Bike Parade