Illinois State University 2014-2015 Annual Report

I l l i n o i s S t a t e U n i v e r s i t y
A N N U A L R E P O R T
2 0 1 4 - 2 0 1 5

M A R K E T D R I V E N
Welcome to the Annual Report of the Illinois State University
chapter of the American Marketing Association.
36 %increase in overall membership
15 %increase in underclassmen membership
65 %interviewed for leadership positions

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Table of Contents
Executive Summary & Introduction
SWOT Analysis
Environmental Analysis
Key Achievements
Professional Development
Community & Social Impact
Fundraising
Membership
Internal & External Communications
Chapter Operations
Organizational Hierarchy
Income Statement
Calendar of Events
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I L L I N O I S S TAT E U N I V E R S I T Y
We have made it our goal to prepare
our members for life in the real world
of business. This preparation for the
professional world is made possible
through a variety of activities, such
as corporate speakers, tours, mentor-
ship opportunities and more; building
knowledge of the marketing field and
future career possibilities. We host
socials to develop strong
networking skills among
our members, commu-
nity service efforts to
help others and teach
members the value of
societal responsibility,
and a wide range of other programs
to ensure our members are prepared
for a future in marketing.
The ISU-AMA executive board began
our quest for an outstanding chapter
this past summer. We began to layout
a year that would be full of professional
experience, personal growth, and a
great time for all of our members, direc-
tors, and officers. The ISU-AMA was
presented with awards for outstanding
fundraising and communication at the
Annual Collegiate Conference this past
year, and our goal for this year was
to build on that success. We believe
we have accomplished that objective,
and even exceeded it by relentlessly
striving towards the goals we set forth
months ago.
The ISU-AMA executive board is very
proud of our accomplishments this
year, and we are confident this Annual
Report will demonstrate to you that we
truly have provided our members the
opportunity to unlock their potential.
The Illinois State University American
Marketing Association has made its
mission to prepare members for the
professional world. During the planning
sessions held throughout the summer
and academic year, the Executive Board
scheduled events that we thought would
be exciting, as well as valuable to our
members, while keeping this mission
in mind. Some of these events include
providing professional speakers every
month, scheduling unique tours, and
providing social events that will build
strong ties among our members, faculty
and the community at large.
Our primary focus this year has been
to improve the professional devel-
opment of our members through
a variety of activities such as AMA
conferences, company tours, speaker
panels, and networking events.
When setting goals and planning activi-
ties to achieve these goals, we looked
at previous years and determined
their strengths and weaknesses to
establish different
ways in which we
could improve our
chapter as a whole,
while still benefiting
members.
ISU-AMA is extremely motivated and
aimed to demonstrate our motto for
the year, “Market Driven, Student
Powered.” We wanted to create an
exciting and beneficial experience for
our members, by adding value to their
collegiate experience and help make an
easier transition into the professional
world. We strongly believe that we
have done all that and more.
This Annual Report includes a detailed
description of all the activities that our
chapter has taken part in and those
planned. We believe that our inspiration,
leadership skills, and determination
has made Illinois State University’s
American Marketing Association a
chapter to remember.
Dear AMA Colleagues,
We have made it our goal to prepare our members for
life in the real world of business...We strongly believe
that we have done all that and more

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A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Jake Massey
President
A senior double-majoring in Graphic Design and Marketing, Jake is a self starter with
a relentless work ethic and high ambitions. He is always looking for ways to gain new,
wide-ranging experience and knowledge. He has an entrepreneurial spirit, a passion for
leadership, and values relationships as of paramount importance.
Jake has also spent his college years as a member of the hockey team, the University
Program Board, and Cornerstone Church. In his free time he enjoys trying new things
(he recently became obsessed with downhill skiing and tried his hand at rock climbing).
Amanda Zindel
Vice President of Programming
Amanda Zindel is currently a senior Marketing major at Illinois State University. Amanda
has been able to increase her knowledge in the marketing field through her marketing
internship at Mutare Software, Inc. and her current internship at The Baby Fold as a
Development and Public Relations intern.
Erin Moore
Vice President of Communication
Erin Moore is a senior Mass Media Communications major specializing in marketing.
Erin’s current internship at the Marquette Group has allowed her to work within a team
in a professional setting and gives her working knowledge of the marketing communica-
tions industry.
Jack Rumsey
Vice President of Finance
Jack Rumsey is a Junior marketing major at Illinois State. Hailing from the western suburbs
of Chicago, Jack has been an avid member of ISU-AMA since his freshman year. He
works for a student living company called CA Ventures, where he is a leasing agent for
student apartments around ISU’s campus. Jack values great communication, problem
solving skills and high ethical standards. Jack has been recently elected to lead ISU AMA
as President for the 2015/2016 term. In his free time you can find Jack at the driving range
improving his golf swing or socializing with friends on campus.
Meet Our Executive Board

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Strengths
At the beginning of our time as the Executive Board, we
had a shared vision of bringing our members the best
preparation for the real world of any organization on
campus. We have accomplished this through our mentor-
ship program, attendance at conferences, company tours,
guest speakers, and our various other networking events
throughout the 2014-15 academic year.
Fundraising
We also hit fundraising hard this year by hosting our 3rd
annual ISU’s Got Talent event in the Fall, which raised
close to $1200 for our organzation. Throughout the year, we
continued to find other revenue sources. We put together
a website for the Intelligent Communications Alliance, an
international conglomerate of firms, for which we received
$1,200. We also held various fundraisers at restaurants
and we hosted a LinkedIn professional photo event for
all students in both the Fall and Spring semesters which
netted over $200 for our organization.
Weaknesses
Lack of Director Experience
Due to high turnover in director positions, we had to train
each director on their position in order to shape them into
future leaders of ISU-AMA. Our new directors, however,
were able to step right in and fill some big shoes left by
their predecessors.
Communication
Another goal we had this year was to increase commu-
nication within our organization and also our reach to
the rest of the student body. With this in mind, we put
together a monthly e-newsletter for distribution to our
members, and then increased this scope to the entire
campus. We also continued to develop our social media
through our Facebook page, making sure to make at
least one social media post a day, thus improving our
exposure.
Community Service
In addition to our focus on the necessary opertaions to
keep our organization functioning, we also found time
to remain involved in our community and give back.
We teamed up with the American Red Cross to host
two blood drives througout the academic year. Our
members also volunteered at the Midwest Food Bank
on multiple occasions, and participated in Strike Out
Hunger, a bowling event that raised goods for the local
food bank. We are also hosting a 5K in April to benefit
The Baby Fold, a non-profit organization that provides
adoption services for children in need.
Member Commitment
Due to busy lifestyles, members struggle to attend all
of our events. However the executive board provides
members with honors such as member and director
of the month to keep members and directors engaged
and to offer them an incentive to participate in all
scheduled activities.
SWOT Analysis

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Local Business Partnerships
This year we had the opportunity to provide our members
with more real world marketing experience by helping
local businesses with their marketing. We teamed up
with the Snyder Companies, for example, to help them
promote their properties to the students of ISU. This
is something that will continue to be built on as our
chapter looks to the future.
Underclassmen Involvement
This year was a historic one for Illinois State University,
as we saw our largest freshman class in our school’s
history. This allowed us to greatly increase our under-
classmen membership, and those numbers will only
increase as the university continues to grow.
Posting and Printing limitations
Posting regulations and printing limitations in the College
of Business have encouraged the ISU-AMA chapter to
digitally promote events. However, by following Univer-
sity print regulations, ISU-AMA has still engaged with
print ads in areas all over campus.
Opportunities
Registered Student Organizations
We have the opportunity to work alongside other RSO’s on
campus with different projects that we may otherwise not
be able to do on our own. This semester specifically we
are co-hosting a Red Cross Blood Drive on campus with
Gamma Iota Sigma and have planned on co-sponsoring
a spring event with ISU’s Sports Marketing Student
Association (SMSA).
Community and Social Impact
The local community is always looking for strong leaders
to help with events and we are glad to assist them. We
believe that we can increase our impact on our community
even further than we already have.
Threats
Other Registered Student Organizations
ISU-AMA competes with sororities, fraternities, and other
Registered Student Organizations in the recruitment of
members. Within the College of Business, there are 22
student organizations, four of which are in the marketing
department. These four organizations have the same
target market as does ISU-AMA, leading to extreme
competition for events and participation.
SWOT Analysis

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Mission Statement
The Illinois State University American Marketing Associa-
tion will provide opportunities for professional and personal
growth for its members in a friendly and motivating environ-
ment. In the application of general business and marketing
concepts, ISU-AMA will strive to remain ethically and
socially responsible within our immediate and extended
environment.
Target Market
Our current target market is segmented into primary and
secondary markets. The primary market includes all College
of Business majors or minors who are native or transfer
students, marketing faculty and alumni. The secondary
market focuses on our students with non-business majors,
ISU Career Services, corporate recruiters, and the Bloom-
ington-Normal community.
Primary Target Market
ISU-AMA will be focusing on all students with a College
of Business major or minor, the marketing faculty and
alumni as the primary target market. Our organization
consists of a majority of upperclassmen, and is targeting
more underclassmen to become involved early in their
college career. The marketing faculty has demonstrated a
great interest in ISU-AMA and partners with our chapter to
encourage student participation in activities. Alumni serve
as a critical resource in the development and success of
ISU-AMA and we have focused on cultivating personal
relationships with alumni.
Secondary Target Market
ISU-AMA will be focusing on employers/recruiters, the
Bloomington-Normal community, ISU Career Services and
all other majors. Developing relationships with employers/
recruiters and ISU Career Services serves as a benefit to our
members and creates opportunities for ISU-AMA members
to gain real world expertise. There are many areas that
support ISU-AMA such as communications, advertising
and promotions, finance, research and development, and
accounting, requiring expertise from students in different
majors within as well as outside of the College of Business.
33%
26%18%
23%
ISU Undergraduate
Marketing Majors
ISU Undergraduate
Business Majors
32%28%
24% 16%
Freshmen Sophomores Juniors Seniors
ISU-AMA
Student Membership
11%
39%
26%
24%

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Throughout this past year, we have achieved what we believe to be some great
feats. We set goals, and did not waiver on our path to accomplishing them. Here
is a list of our key achievements over this past year.
Key Achievements
3rd Annual ISU’s Got Talent
Our biggest event of the year was ISU’s Got Talent. This was the 3rd year in which
we have decided to put on this event, and much like last year, this event was a huge
success for the organization. To build off the prior year, we were able to locate certain
areas to improve on and these adjustments allowed us to run the event flawlessly.
5K Run and 1 Mile Walk
In April, we are hosting a 5K to benefit a non-profit organization called The Baby Fold.
This will be the first such event in our history, and we believe that with the amount of
planning and preparation that we have put in, it will be a great success for our organiza-
tion, the Baby Fold, and the community at-large.
Bringing Home the Hardware
For the first time this year, we attended the Aurora University Regional Conference.
This event was a huge success, not only for AU/AMA, but for our members as well.
Not only did our members gain great networking experience, but two of our members,
Kevin Eichie and Michael Degradi took home
third place in the Sports Marketing Case
Competition.
Marketing Week
In honor of Marketing Week 2015, we had the Mayor of Normal make an official
proclamation of the week as “Marketing Week” in the Town of Normal, Illinois.
Mike and Kevin with their 3rd Place awards.
Poster for ISU’s Got Talent.
Official Proclamation of Marketing Week

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Our main focus for this year’s AMA was to improve our
members’ preparation for the real-world of marketing. We
hosted professional workshops such as resumé critiques, career
fair preparation, LinkedIn photos, and Adobe Creative Suite
training semiars. In addition, our mentorship program, attend-
ance to conferences, and partnerships with local businesses
were able to really add great value to our members’ profes-
sional development. We believe we surpassed even our own
expectations for professional development within our chapter.
The AMA Advantage
As part of our effort to increase our communications, we created
and distributed The AMA Advantage, a monthly e-newsletter
that contained creatively organized information regarding
upcoming events, member spotlights, industry articles and
more. The e-newsletter was distributed to the ISU-AMA and
starting in March the entire campus.
AMA Case Competition
To better the professional development of our members, we
put together a comittee to compete in the AMA Case competi-
tion. This allowed members to gain practical experience and
consider real-world applications for the knowledge we have
gained in our marketing curriculum.AMA Monthly E-Newsletter: November 2014 Edition.
Logo for our “Level Up your LinkedIn” professional photo event.

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We pride ourselves on helping our members prepare for post-graduation, and putting them
in the best position possible to succeed in the real-world of marketing.
As part of our professional development for our members,
we participated in various conferences, networking events,
and the AMA Case Competition.
Professional Relationships
Our goal has been to increase interaction with local
businesses and other registered student organizations to
aid in their marketing efforts so that our members may gain
valuable real-world marketing experience. We were able
to build and maintain relationships with local businesses
that needed assistance with their marketing efforts. We
encouraged interaction between members and faculty in
order to improve our existing relationships by hosting a
faculty and staff luncheon once each semester. As part of
this initiative to develop more professional relationships,
we are hosting an internship and career fair in conjunction
with our CEO Speaker Panel in March. Students from all
around campus will be able to network with representa-
tives from Country Financial, Northwestern Mutual, CDW
Corporation, Progressive Impressions International,
Packback Books, TekSystems, Afni, DP Dough and ISU
Athletics, and the Snyder Company.
Professional Speakers & Workshops
We scheduled professional speakers that were informative
on a variety of topics, including: networking, interviewing,
effective resumes, and marketing strategies. Representa-
tives from influential companies like Northwestern Mutual,
Country Financial, and CDW participated in our events
and gave our members valuable insight. These speakers
also helped us facilitate workshops for our members on
such topics as resumes, software training, and career
fair preparation. In addition to our regularly scheduled
speakers, we are also hosting a CEO Speaker Panel,
which includes 4 CEO’s and Presidents from a wide
range of companies. This event will be a town hall format,
meaning attendees will be able to ask any questions of
the panel, and the discussion will stem from that.
Executive Mentorship Program
This year, ISU-AMA launched a new program, in which
professional business executives volunteer their time
in order to provide mentorship to AMA members. This
also includes the Elite 8 program.The Elite 8 program
is an extended mentorship program providing additional
support to eight members of the AMA in their junior year.
These eight will stay together in the mentorship program
interacting with their mentor and each other to learn and
grow from the second semester of their junior year, until
two years after graduation. This program is the first of its
kind for our chapter. To become a member of the Elite 8,
the student must be an ISU-AMA member who has shown
commitment to the organization, proved themselves a
leader, have a GPA of at least 3.20, and be selected
after an interview process. We hope to use this program
as an example that can eventually be applied across all
College of Business majors.
Professional Tours
Another vital part of our professional development efforts
were company tours. As part of this initiative, we toured the
facilities of Caterpillar, Golin, a renowned international PR
firm based out of Chicago and Progressive Impressions
International, a direct marketing agency in Bloomington,
IL. We also have a trip planned to Milwaukee, where we
will be getting a tour of the Milwaukee Bucks facilities
as well as meeting their marketing team, and the Miller-
Coors Brewery. These experiences are important in the
professional development of our chapter, as it gives our
members an idea of what they are working towards as
students and AMA members.
Brad Behrens and Susan Hoover from Northwestern
Mutual speak to our members about sales and recruiting.

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Community & Social Impact
In the midst of all the events we host, it would be easy to lose sight of the impact on our
community. We made sure to fit in plenty of events to benefit our surrounding community.
5K Jingle Bell Run for Arthritis
The Jingle Bell Run for Arthritis reached out to the ISU-AMA
for volunteers in their annual 5K. Our members assisted
on the day of the run by providing food to runners, placed
signs to map the route, kept time for runners and assisted
in the clean up. The annual event raised $30,799 in Bloom-
ington Il and the event gave the AMA members experience
participating with a 5K, this helped with the planning of our
chapter’s first annual 5K.
Strike Out Hunger
The AMA participated in the Illinois State University
sponsored event Strike Out For Hunger. The goal of the
event was to collect nonperishable food for Home Sweet
Home ministries of Bloomington IL. Students were urged
to bring 2 nonperishable goods in order to participate in
the bowling event. The AMA challenged our members
to bring in 3 nonperishable food items in order to help
out the non profit organization. Sixteen AMA members
participated in this event and we exceeded our goal and
donated 82 items to Home Sweet Homes Ministries.With
all of our events that our members participate in, we are
careful not to overlook the surrounding community, and
have made great impact this year.
Baby Fold 5K and 1 Mile Walk
Our biggest and most public community service event of
the year is sure to be a hit. We will be hosting a 5k run and
one-mile walk on April 11th. Half of the proceeds from this
event will go to the Baby Fold, a non-profit organization
that provides adoption services for children in need. This
event is open to the general public, and we expect to bring
in about $500 in revenues from this event.
Marketing Week Declaration
To commemorate Marketing Week 2014, we contacted the
mayor of Normal, and had him make a formal declaration
of Marketing Week 2014 in Normal, Illinois.
Midwest Food Bank
The ISU-AMA volunteered at the Midwest Food Bank in
Bloomington. The food bank needed help packing food
to distribute to not-for-profits and disaster sites. We had
14 members participate which helped the Midwest Food
Bank successfully fill over 30 boxes of food to be shipped
out to the community.
Internship Fair Volunteering
The annual internship fair hosted by the ISU Career Center
reached out to the AMA to assist the Career Center with
advertising efforts for the fair. They needed help with
guerrilla marketing tactics such as distributing flyers,
chalking the quad, and posting on social media websites
about the upcoming fair. The AMA also helped the career
center and employers set up their booths and clean up
the leftover mess from the event. This event gave AMA
members volunteer time as well as professional experi-
ence as they were able to network with the employers
while they assisted them.
Red Cross Blood Drives
After many successful blood drives with the American Red
Cross, the AMA was eager to assist with the first one they
hosted of the semester. ISU-AMA’s Community Service
Directors and committee stepped in and planned the event.
We distributed promotional materials around campus and
got Olive Garden to donate salad, pasta, and bread sticks
to be given away to donors. We also staffed the blood
drive with our members. Red Cross set a donation goal
of 40 pints of blood. At the end of the day, 62 pints were
collected exceeding our goal.
The American Red Cross again approached the AMA to co
host a blood drive with an organization who was inexperi-
enced in planning a such events. The challenge was the
blood drive was going to be held during the following week.
The Red Cross set a donation goal of 50 pints of blood. At
the conclusion of the blood drive 73 pints of blood were
collected, exceeding the goal for the event.

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Quick Facts
Increased Revenues
Throughout the year, we were able to raise over $3,000
by way of fundraising events.
Keeping Pace
We set our a goal of hosting at least one fundraising event
per month throughout the Academic Year. We met and
exceeded that goal.
Level Up Your LinkedIn
As one of our fundraising events, we added a highly
successful LinkedIn Photo shoot fundraiser to our event
roster; a fundraiser we will repeat in the spring semester
and continue on next year.
Diversified Experience
Designed a new website for the Intelligent Communications
Alliance, an international conglomerate of firms, which
drove in $1,200 of direct profit to the chapter.
Valuable Partnerships
Partnered with The Flats, a local apartment complex,
where we helped drive in prospect traffic to the leasing
office by selling pumpkins outside
3rd Annual ISU’s Got Talent
The Rundown
Our biggest event of the year was ISU’s Got Talent. This
was the 3rd year we have hosted this event and it was a
huge success. The organization really came together in
order to put on this event and we cannot praise our directors
and members for their contributions enough. The winners
of the event were even given the opportunity to donate
10% of our proceeds to the charity of their choice. Ticket
sales were a huge success this year and we were also
able to implement a raffle drawing in which we were able
to obtain a wide variety of prizes to appeal to the audience
members. The raffle donations, coupled with last year’s
success, allowed us to raise attendance and give back to
the supporters of AMA here at Illinois State and we look
forward to its continued success.
Financial Highlights
ISU’s Got Talent brought in $1,100+ revenue from ticket
sales that filled out a venue of 500 seats. We were also able
5K Run and 1 Mile Walk
As previously mentioned, we are planning a 5k run in April
marketed to the student body and the surrounding community.
Fundraising
Goal: Continue to grow profits by implementing more small fundraisers and
improve strategy on our big, annual fundraising events.
Website for the Intelligent Communications Alliance.

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Fundraising
to bring in an added value of $370 through our sponsors’
donations, including two tickets to B96’s “Jingle Bash”
awarded to a lucky member of the audience. We also cut
facility costs by nearly 25% by providing our own stage
crew and music operation.
Sponsorships & Donations
Win-Win Situations
We have been able to successfully partner with local
organizations to help us put on our events. We have
received over $1000 in donations of various kinds from
companies providing food products or gifts that have
taken our events to the next level and really improve the
events success.
Created a unique corporate sponsorship offering having
sponsor companies’ name and logo appear on all of our
promotional materials such as on the pamphlet that we
distributed at ISU’s Got Talent, and the 8000 planners
that we received and distributed across campus.
Compiled list of over 30 local organizations that have
partnered with us to not only promote their organization,
but to help us put on successful events. We also formed
a partnership with the Snyder Company to provide them
with a street team of our members to do guerilla marketing
for their on-campus apartment properties.
Planner Distribution
We distributed 8,000 planners around the entire campus.
This is a program that we have participated in for a
number of years now. We would have generated $1,400
in revenue, however; the company was unable to provide
us with these funds. Because of this setback, we had to
find other sources of revenue.
Sustainable Events
Fundraising for the Future
In October, we held a fundraising event where students
paid a nominal fee to get a professional picture taken
of them. We marketed the event to College of Business
students and it was a huge success, not only financially
but for the professional development of our fellow peers in
the State Farm Hall of Business. We see great potential
in the replication of the event for semesters to come which
earns it the title of a sustainable event. We understand
that we can continue to grow the idea by marketing it to
different departments at ISU, and tie in the importance
of the pictures to a successful LinkedIn profile. This type
of picture is in extremely high demand at ISU.
The organization has decided to host a 5k fundraiser in
early April as a major spring fundraising event. We believe
that the timing of the event will draw local runners from
our campus and beyond on account of the training that
is required for larger marathons in Chicago and Urbana
–Champaign. This event will constitute as our annual
spring fundraiser if it is a success.
Director Nick Russo distributes planners.

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Membership
We found that strong membership results in strong organization. That is why we put great
effort into retaining and recruiting members.
Member Retention
Member retention was one of our biggest successes this
semester. We had a fantastic 65% of our organization
interview for leadership roles in ISU-AMA. Reiterating,
we also had more underclassmen participants to help lead
the organization into future years. We improved internal
communication through a group messaging application
called GroupMe, which allowed members to better interact
with one another. Finally, analyzing our monthly sign in
sheet at each meeting lead us to learn that there was no
more than a 10% dip into our attendance from the start of
the semester until February.
Total Membership
We held two-day membership drives at the start of each
semester in the State Farm Hall of Business. These drives
allowed our members to personally sell the organization to
interested prospects. To prospects that we recruited at the
drives, we kept them up to date with upcoming events and
reasons to join if they had not already. Our membership
committee personalized the recruiting process by splitting
up the prospects into small groups and then contacting each
through a phone call or text message. We implemented
a director requirement to have each of them recruit at
least one new member. Although we have not reached
our intended goal of 90 members, we have acquired 60+
members that are highly more engaged than ever before.
Underclassmen Involvement
This year the ISU-AMA focused on getting more under-
classman involved in the organization. We increased our
freshman membership by %15 percent since the fall; a
nice addition to an organization that has previously been
dominated my upperclassmen. We promoted our organiza-
tion to freshman business classes and freshman dormitories
to engage the right audience. We were able to get more
underclassmen engaged by encouraging them to interview
for director positions within the group.
Unique Recruitment
We found that recruiting through social media was not the
most effective method because we had little exposure to
our audience via Twitter followers and Facebook friends.
Instead, we focused on network recruiting to other social
organization’s our members were involved in. I.E greek
life, business fraternities, sports marketing club, and other
business organizations on campus.

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Website Development
This year our Director position of Webmaster was challenged
to continuously update the ISU-AMA Website weekly to
guarantee members with the most up-to-date information
concerning events and meetings.The American Marketing
Association application and Member Interest Form were
made readily available for prospective members to access
online through the ISU-AMA website. The contact infor-
mation of all officers was updated regularly, ensuring the
ease of communication efforts between all members.
Officer biographies and pictures were uploaded to the
website in efforts of personalizing and differentiating our
website from other registered student organizations. The
ISU-AMA website was constructed completely in-house
by our Webmaster.
Advertising & Promotional Materials
As is the case with many organizations, our advertising and
promotion efforts are vital to our success. We effectively
advertised upcoming meetings, social events, speakers,
community service events, and special events by utilizing
the expertise of our Advertising and Promotions director
and committee. We used various promotional materials to
attract the interest of members and non-members. These
materials included: electronic screens, flyers, posters,
social media, video, and email. We placed advertisements
in high traffic areas both on and off-campus. These places
could include: sidewalk chalking, flyers and electronic
screens in the College of Business, passing out flyers on
the quad, passing out flyers while speaking in classes,
and promotion tables at high traffic campus buildings.
Social Media
Though our social media strategy was markedly undevel-
oped in previous years, we made it a centerpiece of our
marketing strategy this year. We creatively informed
members of upcoming ISU-AMA events, news within the
chapter, and captured the previous months’ events visually
through pictures and stories via our online communities.
We were able to completely restructure our social media
efforts by adding two Directors of Social Media to better
manage the Facebook, Twitter, LinkedIn and Instagram
accounts in order to sustain excellent external communica-
tion. Kept all sites updated with latest events and news.
We found Facebook particularly useful, as we were able
to create “events” and quickly expose them to a wide
audience. Another useful aspect of Facebook, we found
was that we could track reach and interactions using online
analytic tools. We made sure to update at least one of
our social media accounts every day, so we made sure
to keep ourselves relevant in the minds of our followers.
AMA Advantage E-Newsletter
We created an informational, and creative monthly ISU-AMA
E-Newsletter that was sent to AMA members, and ISU
students and faculty. It included the month’s upcoming
events, details for involvement in events and professional
development articles. It also included pictures of ISU-AMA
events and member spotlights to celebrate members
achievement. The Directors of Internal Communication
used creativity when formatting articles in the newsletter
and generating article topics. We also used information
generated by the Research and Development Directors
to get accurate and relevant information of events and
statistics and report the results in the newsletter.
Internal & External Communication
We know that communication is vital to maintain progress towards our goals. That is why
we put a great emphasis on internal and external communication.
Poster for our CEO Speaker Panel

15
A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
Leadership Abilities
Developing Leadership
As part of our initiative to devlop leadership, we held
“Leadership, Motivation, and Delegation” seminar at the
beginning of the year for all directors and officers to partici-
pate in. This session was led by our faculty advisor and
discussed in detail the importance of each position and
how everyone can do their part by motivating themselves
and members within their committees. Throughout the year,
we encouraged directors to be creative and resourceful
while planning and coordinating events throughout the
year. Each director was provided with a binder that included
all director and officer contact information, responsibili-
ties, chapter policies and procedures, and forms. These
binders allowed our directors to maintain organization
throughout the year and enabled them to complete and file
proper documentation of each event for future reference.
Additionally, we required each director and officer to be
evaluated once each semester by his or her committee
along with other members, to encourage ongoing feedback
and improvement. This helped encourage directors to
keep their committee members motivated and constantly
keep them involved.
Enjoyable Atmosphere
Building Lasting Relationships
Throughout the year, we hosted fun and exciting enter-
tainment events to attract a diverse group of students.
This promoted a relaxing and enjoyable atmosphere at
all-member meetings and socials.
We also conducted in-depth interviews of the directors with
all officers present to insure that directors selected have
the same goals and vision for ISU-AMA as the officers.
They must also show that they are committed to having
a successful and enjoyable year.
Chapter Operations
Our organization has found great success over the years with the same basic structure.
However, we still found ways to build and improve our chapter operations.
Continual Communication
Emphasizing Collaboration
We held All-Member meetings the first Wednesday of
every month to insure that all members are available
to come together and receive information on past and
future chapter events. We also held a mandatory Director
meeting directly after the All-Member meeting, and one
additional day a month to address chapter issues, and
to allow directors to voice opinions and concerns about
upcoming events. In addition to these meetings, the execu-
tive board met once a week to ensure that we were all
on the same page, and to evaluate where we were with
accomplishing our goals. In an effort to keep everyone on
track and informed, we also required officers and direc-
tors to communicate via email, group text, Facebook, or
by phone every week.
Beneficial Meetings
Effective Planning
In order to ensure quality preparation for the year, the
executive board held two summer planning sessions. In
these sessions, the officers went over policies, respon-
sibilities, goals and planned the calendar of events for
the entire year. This allowed time for us to reserve rooms
in advance and give directors more time to plan their
events. Each officer was also required to report a weekly
summary of their respective directors’ activities or goals to
all members of the executive board, including the faculty
advisor at the weekly meeting. This allowed officers to
be up to speed on current events before the meeting and
saves time during the meeting that can be used for more
in-depth discussions.

16
Organizational Hierarchy

17
A N N U A L R E P O R T 2 0 1 4 - 2 0 1 5
REVENUES
Fundraising
ISU’s Got Talent
ICA Website
Linked In Photos
Pumpkins
Noodles
D.P. Dough
$3,455.06
1,560.00
1,200.00
265.00
140.00
170.00
120.06
Dues $6,016.83
Total Revenue $9,471.89
EXPENSES
Socials $224.00
Conferences $1,087.00
Fall National Dues $1,880.00
Spring National Dues $940.00
Transportation $1,250.00
Advertisement $60.00
Total Expenses $5,441.00
NET INCOME
Total Revenue $9,471.89
Total Expenses $5,441.00
Net Income $4,030.89
Income Statement

18
August 2014
15 Freshman Orientation
15-30 Student Planner Distribution
21 Social at Cornbelter’s baseball game
22 Junior Experience
26 RSO Night: Membership Drive
27 Director Meeting
28 Festival ISU: Membership Drive
September 2014
2-4 Membership Drive
3 First All-Member Meeting/Speaker/Pizza Social
6 Social
17 Director Meeting/Leadership Seminar
19 AMA Webcast
22-3 RSO Spotlight in College of Business
26 Community Service: Midwest Food Bank
October 2014
1 All-Member Meeting/Speaker
4 Parade
6-10 Marketing Week
7 Fundraiser: Noodles and Company
8 Fundraiser: Professional LinkedIn Photos
10 Tour: GolinHarris/American Girl store
15 Get Hired Workshop/Director Meeting
16 Community Service/Professional Development: Career
Fair Volunteers
17 Aurora University Conference
20-21 ISU’s Got Talent Auditions
23 Fundraiser: Pumpkin Sales
24 Community Service: Blood Drive
27-28 Additional ISU’s Got Talent Auditions
November 2014
14 Tour: Caterpillar
17 Social
18 Special Event: ISU’s Got Talent
19 Director Meeting
Calendar of Events
Partial Listing of Events
December 2014
3 Awards Night
5 Faculty Luncheon
January 2015
21 Director Meeting
23 Tour: Progressive Impressions International
28 Winter Fest
29 Community Service: Blood Drive
30 Fundraiser: DP Dough
February 2015
4 All-Member Meeting: Elections/Elite 8 Interviews
10 Community Service: Strike Out Hunger
18 Director Meeting
19 Social
19-20 St. Louis AMA Conference
25 Fundraiser
March 2015
2 Fundraiser
3 Speaker Panel
18-21 New Orleans AMA International Collegiate Conference
20 Community Service
25 Director Meeting
28 Tour: Milwaukee Bucks/Miller Brewing Company
April 2015
3 Faculty Luncheon
11 Special Event: 5k for The Baby Fold
15 Director Meeting
20 Fundraiser
23 Social: College Station Bonfire
25 Community Service
29 Awards Dinner

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