Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
A new report by Adobe Digital Insights (ADI) has a critical takeaway for automotive marketers: Consumers now turn to digital channels for buying information and are visiting third-party sites more than dealership sites.
In the two years since the Apple iPad first popularized the tabler, tens of millions have been sold, and they are expected to become nearly ubiquitous in homes,
classrooms and offices across America.
Top 10 technology leaders influencers and visionaries 2015servicesmobiles.fr
Leaders, innovators and visionaries have always been at the heart of the technology sector. Their choices, actions and investments influence the direction and pace of the industry. This free research presents the 10 individuals that Juniper believes will have the greatest impact on the sector over the next 12 months, discussing how they influence both their respective organisations and the wider tech sector. By https://www.juniperresearch.com
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
A new report by Adobe Digital Insights (ADI) has a critical takeaway for automotive marketers: Consumers now turn to digital channels for buying information and are visiting third-party sites more than dealership sites.
In the two years since the Apple iPad first popularized the tabler, tens of millions have been sold, and they are expected to become nearly ubiquitous in homes,
classrooms and offices across America.
Top 10 technology leaders influencers and visionaries 2015servicesmobiles.fr
Leaders, innovators and visionaries have always been at the heart of the technology sector. Their choices, actions and investments influence the direction and pace of the industry. This free research presents the 10 individuals that Juniper believes will have the greatest impact on the sector over the next 12 months, discussing how they influence both their respective organisations and the wider tech sector. By https://www.juniperresearch.com
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
Shamit khemka discusses future of android software developmentSynapseIndia
Android application development saw a boost in the popularity part among developers for quite some reasons. SynapseIndia founder Shamit khemka discusses future of android software development
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
From Hubspot:
Did you know that 20% of US consumers access a social networking site via mobile phone? Or that text-messaging remains the most common mobile activity?
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical. Here are a few highlights of the current state of B2B mobile use:
Mobile-friendly sites turn users into customers. If your site offers a great mobile experience, users are more likely to make a purchase.
B2B users regularly use mobile to search for and access content on the go. While the desktop website is still the most-used source of information, increasing numbers of B2B tech buyers read white papers, case studies, and product brochures/data sheets on mobile devices.
B2B customers shop for tech products for their businesses on mobile. They use their devices to read reviews, read general product/service information, compare product/service features, compare prices, and look for promotions or coupons.
Tech B2B customers rely more heavily on mobile browsers than on mobile apps, though 53% of B2B executives have downloaded and use branded B2B mobile apps regularly.
B2B mobile traffic will grow 13x over the next four years, with a 6x growth of mobile compared to desktop, according to Cisco’s latest report on global traffic growth.
The numbers for your company might be different, so determine how many visitors use mobile devices to access your site by checking Google Analytics. But, without a doubt, those mobile numbers are going to grow over the next few years, as more and more customers use mobile devices to research and make their B2B purchases.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Le paper Invest donne des informations (nom, création, savoir-faire, fond levée,marché, contact...) sur notre sélection de 65 Startup qui permettra à des investisseurs ou des entreprises de prendre contact avec eux !
Lors de notre voyage à Lisbonne nous avons rencontré des dizaines de startup sur de nombreux thèmes comme #SAAS #Ecommerce #Advertising #Gaming #Esport #Video #Sport #Health #Hardware #VR #AR #Social #Fintech #Biotech #Education #Bot # Messagerie #Musique # App #IoT #AI
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...
Adobe Digital Index Q2 2013
1. The State of Mobile Benchmark
Adobe Digital Index
2. ADOBE DIGITAL INDEX
Mobile’s on the move
Mobile devices have changed the way consumers interact with
businesses. Marketers should understand the trends, strengths,
and weaknesses of both tablets and smartphones in order to
present the right experience to the different mobile customers.
Table of contents
Mobile browsing
01 Tablet versus smartphone growth
02 Traffic share by country
03 Traffic share by industry
04 Smartphone operating systems by country
05 U.S. smartphone operating system growth
06 Smartphone manufacturers by country
07 Tablet operating systems by country
Mobile reading
08 Digital magazine readership growth
09 Engagement by device type
The State of Mobile Benchmark - Q2 2013
Mobile viewing
10 Video on mobile devices
Mobile social media
11 Engagement on mobile devices
Mobile shopping
12 Conversion by mobile device type
13 Glossary
14 Methodology
3. ADOBE DIGITAL INDEX
Mobile browsing
Tablet versus smartphone growth
In just three years, tablets have overtaken
smartphones in the amount of traffic they drive.
The findings:
Globally, websites are getting more traffic from tablets
than smartphones.
Internet users view 70% more pages per visit when
browsing on a tablet vs. a smartphone.
The opportunity:
While tablet and smartphone consumers are both mobile
users, they behave very differently. Tablet users actually
behave more like PC users in the way they
browse and engage.
The State of Mobile Benchmark - Q2 2013
1
SHARE OF PAGE VIEWS
TABLET
PROJECTION
SMARTPHONE
PROJECTION
10%
5%
0%
4. ADOBE DIGITAL INDEX
Mobile browsing
Traffic share by country
Consumers all over the world are trying tablets
for the first time. Internet users in western
countries have adopted tablets rapidly, while
their counterparts in Asia prefer to browse
via smartphone.
The findings:
Smartphone traffic is similar between the U.S. and the U.K.,
but tablet traffic is much higher in the U.K.
U.K. Internet surfers are more likely to browse through both a
tablet and smartphone than their German and French counterparts.
In Japan and China, smartphones remain the browsing device of choice.
The opportunity:
Consumers use their various mobile devices differently. You need
to optimize your site for both the smartphone and tablet experiences.
TABLET SMARTPHONE
The State of Mobile Benchmark - Q2 2013
2
5. ADOBE DIGITAL INDEX
Mobile browsing
Traffic share by industry
Consumers’ preferences for tablets versus
smartphones vary depending on the type of site
they’re visiting. When shopping on retail and
e-commerce sites, users prefer tablets. Telecom
and media sites tend to be frequented more often
by smartphone users.
The findings:
Retail websites get the most tablet traffic followed by auto and
travel & hospitality sites.
Conversely, consumers prefer their smartphone when visiting
both telecom and media & entertainment sites.
The opportunity:
As tablets get smaller and smartphones get bigger you’ll need to
rely less on screen size and more on other cues like connection type
(Wi-Fi vs. cellular) and referral source to determine the best web
experience to offer.
The State of Mobile Benchmark - Q2 2013
3
TABLET SMARTPHONEMOBILE TRAFFIC SHARE
BY INDUSTRY
10%
5%
0%
6. ADOBE DIGITAL INDEX
Mobile browsing
Smartphone operating
system by country
Android and iOS are becoming more dominant
around the world. Other competing platforms
account for only a small percentage of the traffic.
The findings:
AndroidTM
and iOS account for nearly 90% of smartphone
browsing in all six of the countries we observed.
RIM and Symbian® maintain their strongest footholds in
the U.K. and China.
Android share is largest in Japan.
iOS is the leading operating system in the U.S., U.K., and France.
The opportunity:
As the market consolidates around iOS and Android, focus
your mobile experience on these two major players.
The State of Mobile Benchmark - Q2 2013
4
iOS
ANDROID
RIM
SYMBIAN
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY SMARTPHONE OPERATING SYSTEM
FEBRUARY 2013
7. ADOBE DIGITAL INDEX
Mobile browsing
U.S. smartphone
operating system growth
Even as sales of Android devices increase, iOS
has reemerged as the operating system most
often used for browsing in the U.S.
The findings:
Today, iOS accounts for 49% of smartphone
browsing in the U.S.
Android accounts for 45% of smartphone browsing.
Over the last 12 months, RIM slid from a 5% to a 1%
share of visits in the U.S., and Windows® maintained
its 1% share.
The State of Mobile Benchmark - Q2 2013
5
U.S. SMARTPHONE SHARE OF VISITS
FEBRUARY 2013
4%
2%
0%
60%
40%
20%
0%
iOS ANDROID RIM
RIM WINDOWS SYMBIAN LINUX® BADA
8. ADOBE DIGITAL INDEX
Mobile browsing
Smartphone manufacturers
by country
In five of the six countries we featured, Apple
and Samsung devices accounted for the majority
of smartphone website traffic. Japan was the
only outlier.
The findings:
From February 2012 to February 2013, the share of online visits
from Samsung devices has grown at the expense of other
manufacturers who produce Android-based devices.
No manufacturer besides Samsung and Apple has gained
more than a 1% market share in the U.S. in the last year.
In Japan, its DoCoMo, not Samsung, that accounts for
significant percentage of mobile visits, closely rivaling Apple.
The State of Mobile Benchmark - Q2 2013
6
APPLE SAMSUNG HTC MOTOROLA RIM
APPLE
SAMSUNG
HTC
DOCOMO
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY SMARTPHONE MANUFACTURERS
FEBRUARY 2013
40%
20%
0%
9. iOS ANDROID WINDOWS LINUX RIM
ADOBE DIGITAL INDEX
Mobile browsing
Tablet operating systems
by country
When it comes to browsing on tablets, Apple
has a commanding lead in all six of the
countries we featured.
The findings:
iOS dominates tablet browsing with over 77% of the share
in the six countries measured, and continues to increase its
share of tablet visits.
In the U.S., iOS grew by nearly 10% year-over-year with the
release of the iPad 3 in March 2012, and iPad 4 and Mini in
November 2012.
The State of Mobile Benchmark - Q2 2013
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iOS
ANDROID
OTHER*
*SEE APPENDIX
SHARE OF VISITS BY TABLET OPERATING SYSTEM
FEBRUARY 2013
100%
80%
60%
40%
20%
0%
10. ADOBE DIGITAL INDEX
Mobile reading
Digital magazine
readership growth
Publishers of digital print content are enjoying
steady growth in readership due in part to
release of new devices and further adoption
of digital magazines.
The findings:
From August 2012 to February 2013, there was a 200% average
growth in readers of digital publishing apps.
The State of Mobile Benchmark - Q2 2013
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SECOND QUARTILE
THIRD QUARTILE
AVERAGE PUBLICATION
AVERAGE REACH GROWTH
AUGUST 2012 - FEBRUARY 2013
11. ADOBE DIGITAL INDEX
Mobile reading
Engagement by device type
Most digital magazine consumers read with tablets.
Tablet use leads to more frequent, in-depth, and
longer reading sessions compared to smartphones.
The findings:
Seventy-five percent of reading sessions occur on tablets,
and 23% on smartphones. When compared to smartphone
readers, tablet readers:
_
Open their app twice as often per month
_
Read three times as many pages each time they read
The State of Mobile Benchmark - Q2 2013
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READING SESSION USAGE
FEBRUARY 2013
FREQUENCY
READS/MONTH
ENGAGEMENT
PAGES/READ
1.7
2.9
10.0
30.3
12. ADOBE DIGITAL INDEX
Mobile viewing
Video on mobile devices
Mobile video consumption is on the rise. By Q4 2012,
mobile video starts—including both smartphones
and tablets—have tripled year over year and currently
account for over 10% of total digital video starts.
The findings:
Video starts on smartphones tripled year over year from 2011 to 2012.
Tablet video consumption slightly outpaced smartphones in
video starts.
The opportunity:
The growing mobile audience provides incremental engagement and
revenue opportunities for advertising. Tablet viewers, in particular, are
early adopters who typically spend more money, book more trips, and
consume more media content. Publishers can capitalize on this target
audience with high CPMs and incremental impressions.
The State of Mobile Benchmark - Q2 2013
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ALL MEDIA VIDEO VIEW RATE
Video view rate is defined as video starts divided by visits.
SHARE OF VIDEO STARTS
Share of video starts are defined
as the device type video starts
divided by total video starts.
96.9% PC
1.8% TABLET
1.3% SMARTPHONE
89.6% PC
6.5% TABLET
3.9% SMARTPHONE
13. MOBILE SHARE OF NEW PAGE LIKES
JANUARY 2012 - APRIL 2013
ADOBE DIGITAL INDEX
Mobile social media
Engagement on mobile devices
Mobile accounts for a growing share of social media
engagement. Mobile consumers like the strides
Facebook is making to improve the user experience
on smartphones and tablets.
The findings:
One third of all likes on Facebook now occur via a mobile device.
After a slight dip at the end of 2012, the mobile share of Facebook
“likes” jumped 56% between December 2012 and January 2013.
The opportunity:
Mobile and social go hand in hand. Use mobile specific
offers on social media channels to reinforce this
natural affinity.
The State of Mobile Benchmark - Q2 2013
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14. ADOBE DIGITAL INDEX
Mobile shopping
Conversion by mobile device type
When shopping online, consumers use tablets like
a PC to compare products and make the purchase.
They use smartphones for quick references like
price checks and finding store locations.
The findings:
Conversion rates on tablets are three times greater
than on smartphones.
Tablet conversion rates still don’t match those of PCs.
The opportunity:
Differences in conversion rates point to the use cases
shoppers have in mind when they choose to use a tablet
or a smartphone. Retailers should not treat all mobile visits
the same.
The State of Mobile Benchmark - Q2 2013
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RETAIL CONVERSION
DECEMBER 2012
15. ADOBE DIGITAL INDEX
Glossary
Average Reader Growth: Unique visitors by month divided by August 2012 unique visitors.
Download Completion Rate: Download starts divided by download completes.
Consumption: Time spent divided by month.
Conversion Rate: Orders divided by visits.
Engagement (Reading): Pages divided by reading session.
Frequency (Reading): Reading sessions divided by month.
Like Share: Likes divided by total likes.
Page Views Share: Page views divided by total page views.
Video Start Share: Video starts divided by total video starts.
Video view rate: Video starts divided by visits.
Visit Share: Visits divided by total visits.
The State of Mobile Benchmark - Q2 2013
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16. ADOBE DIGITAL INDEX
Methodology
The data for The State of Mobile report was pulled from:
Mobile browsing statistics were based on analysis of more than 150 billion visits to 1,500+ websites
worldwide between January 2012 to February 2013.
Mobile reading statistics were based on analysis of 223.5 million reading sessions to 100 digital
magazine apps between January 2012 to February 2013.
Mobile viewing statistics were based on analysis of 19.6 billion video starts on 50 media websites in 2012.
Mobile shopping statistics were based on analysis of 500+ retail websites in December 2012.
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