APPNATION IV Sponsorship Guide

SPONSORSHIP
GUIDE
December 11-12, 2012
Moscone West
San Francisco, CA
DECEMBER 11-12, 2012 FOR MORE INFORMATION, PLEASE EMAIL
MOSCONE WEST, SAN FRANCISCO, CALIFORNIA JOHANNA SHALHOUB, VP BUSINESS DEVELOPMENT
WWW.APPNATIONCONFERENCE.COM JOHANNA@APPNATIONCONFERENCE.COM

THE APP ECONOMY

APPNATION delivers the ideas that frame the new app
economy through provocative and thoughtful keynote
presentations from the leading minds and dominant
 Typical US mobile device contains 18 apps figures in the market. Ranging from traditional
 Consumers spend 94 minutes per day in Mobile keynotes and on-stage interviews to videos and
Apps vs 72 per day on the Internet
immersive experiences, APPNATION blends useful
information, high concepts and exciting entertainment.
 Consumers spend 23% of their mewdia time in
apps, but advertisers spend only 1% of their A significant percentage of APPNATION’S program is
budget in this medium dedicated to target tracks that take deep dives into
 10% of adult cell phone users have core drivers for the emerging app universe, such as:
downloaded an app within the past week.
• Platform Fragmentation
 Mobile advertising crossed the $1B
mark in 2011 on its way to $2.5B in 2014 • Mobile App Investment
• How Real Is The Power of
THE APP ECONOMY IS the App Economy?
CHANGING THE WORLD! • Mobile v. Web-based Apps
APPNATION IV will once again focus intensely on the
critical topics driving the market forward.
Sources: comScore, Alexa, Flurry Analytics, VSS, Mary Meeker (KPCB)


THE APP ECONOMY

Chart Title

80000
The App economy is
70000 growing from $20 billion
60000 to $76 billion by 2015
50000 In-App Advertising
Axis Title

App Downloads
40000 Sales Physical Goods & Services

30000 Digital Downloads
Virtual Goods
20000

10000

0
2011 2015
Axis Title

Source: Appnation 2011


APPNATION AUDIENCE
Developers - 35% Marketers - 17%
Hardware / Infrastructure - 17% Investors / Analysts - 11%
As the only event focused on the business size of the App Media/Content - 15% Other - 5%
Revolution, APPNATION attracts not only developers, but also 5%
leaders from carriers, platform developers, media, government
and commerce. This is the elite of the App world, gathered
together in one place and one time, working to forge the next 15%
phase of market expansion. 35%
Our stage has been home to some of the world's leading app 11%
visionaries and emerging players who are defining the business.
We attract the most targeted group of media, advertising, 17%
entertainment and commerce executives along with developers 17%
and mobile entrepreneurs, investors, analysts and press.
3000 +
We anticipate a highly qualified, senior-level audience, including 3000 2451
some of the world’s most prominent experts who are redefining 1749
2000 1070
application and platform development and delivery across the 1000
media, content, and advertising industries.
0
APPNATION I APPNATION II APPNATION III Projected
APPNATION IV
THE ENTIRE APP UNIVERSE WILL BE THERE! WILL YOU?


PRESS COVERAGE

APPNATION conferences
attract intense coverage
before, during and after the
show, from media outlets
across the world.

Every APPNATION event
features rich access to press,
bloggers and analysts, as well
as extensive promotion
in all media.


SPONSORSHIPS

PREMIER SPONSORSHIPS
APPNATION offers Premier Sponsorships that make
leading companies true partners in our events. Not
merely exhibit space or common informational options,
Premier Sponsorships encourage partners to create
their own unique space, activities, presentations and
events within the APPNATION umbrella. Sponsorship
include options specifically designed for new companies
that want to show important new options to the market.


EXCLUSIVE TITANIUM SPONSORSHIP
$75,000
This exclusive and singular Titanium sponsor becomes a full partner
in the development, promotion and presentation of APPNATION IV.
The Titanium sponsor has a presence in the conference, and all surrounding
activities that puts them foremost in the APPNATION IV universe.
MINIMUM BENEFITS INCLUDE:
• Thought leadership recognition through a “Fireside Chat” between the • Two (2) dedicated email blasts (pre- and post-show) to
conference Chair and key company executive(s) during general session all attendees
on Day 1, along with advisory Board participation and recognition • Thirty (30) Full Conference passes
• 40’ x 40’ “anchor” showcase exhibit space in high traffic area of expo floor • Unlimited Expo-Only passes
• Five (5) invitations to VIP Chairman’s Reception
• Opportunity to bring developers / partners / clients into APPNATION IV’s • Front inside cover ad in the conference event guide
expo of demonstration pods under the sponsor’s aegis. This could be • Opportunity to distribute branded item in conference tote
developers who use the sponsor’s platform, distribution or content
• Highlighted recognition in all pre-event, on-site, and post-
partners, or other relationships key to sponsor’s market position.
event marketing materials including all offline and online
• Dedicated keynote stage public announcement of the sponsor’s choosing communications, including all press releases, email
on the morning of Day 1 of APPNATION IV and distribution of a white- database blasts, advertising (where sponsors are listed),
paper or other thought leadership piece to the entire, or select members event guide, mobile app, social media marketing and on
of, the conference delegation the APPNATION IV homepage.

• Sponsored Workshop on a topic of the sponsor’s choice during • Permanent logo placement on keynote stage, on-site
APPNATION IV’S first day signage and multi-media logo loop on the keynote stage,
plus all high‐profile locations at registration, delegate
• Opportunity to sponsor one of the afternoon content tracks walkways, tradeshow, and delegate lunch area.


DIAMOND SPONSORSHIP
$50,000
Diamond Sponsors achieve dominant presence and benefits from their ( 2 ) AVAILABLE
special association with APPNATION IV. The Diamond Sponsors have
leading positioning in all APPNATION IV marketing, event activities, and
education opportunities.
• Guaranteed speaking opportunity for key company executive during • Fifteen (15) Full Conference passes
general session
• Unlimited Expo-Only passes
• 25’ x 25’ “anchor” showcase exhibit space in high traffic area of expo floor
• Three (3) invitations to VIP Chairman’s Reception
• Opportunity to bring up to thirty (30) developers / partners / clients into
APPNATION IV’s expo of demonstration pods under the sponsor’s aegis. • Highlighted recognition in all pre-event, on-site,
This could be developers who use the sponsor’s platform, distribution or and post-event marketing materials including all
content partners, or other relationships key to sponsor’s market position offline and online communications, including all
press releases, email database blasts, advertising
• Distribution of a white-paper or other thought leadership piece to the (where sponsors are listed), event guide, mobile
entire, or select members of, the conference delegation app, social media marketing and on the
APPNATION IV homepage.
• One (1) dedicated email blast (pre- or post-show) to all attendees
• On-site signage and multi-media logo loop on the
• Full page ad in conference event guide
keynote stage, plus all high‐profile locations at
• Opportunity to distribute branded item in conference tote bag registration, delegate walkways, tradeshow, and
delegate lunch area.


PLATINUM SPONSORSHIPS

Platinum sponsors receive unique and powerful benefits from their special
association with APPNATION IV. The sponsors have prominent positioning in
all APPNATION IV marketing, event activities, and education opportunities.

• Highlighted recognition in all pre-event, on-site, and post-event
MINIMUM BENEFITS INCLUDE: marketing materials including all offline and online
• 20’ x 20’ “anchor” showcase exhibit space in high traffic communications, press releases, email blasts, advertising
area of expo floor (where sponsors are listed), event guide, mobile app, social
media marketing and on the APPNATION IV homepage.

• On-site signage and multi-media logo loop on the keynote
stage, plus all high‐profile locations at registration, delegate
walkways, tradeshow, and delegate lunch area.

• Ten (10) Full Conference passes

• Unlimited Expo-Only passes

• Two (2) invitations to VIP Chairman’s Reception.

• Half-page ad in conference event guide

• Opportunity to distribute branded item in conference tote bag


GOLD SPONSORSHIPS

Gold sponsors get high profile exposure throughout APPNATION IV
designed to give them standout presence across the conference.
• Up to 10’ x 10’ showcase exhibit space
• Six (6) Full Conference passes
• Eight (8) Expo-Only passes
• Two (2) invitations to VIP Chairman’s Reception
• Highlighted recognition in all pre-event,
on-site, and post-event marketing materials
including all offline and online communications,
(where sponsors are listed), event guide, mobile
app, social media marketing and on the
registration, delegate walkways, tradeshow, and
• Quarter-page ad in event guide
• Opportunity to distribute branded item in tote bag


SILVER SPONSORSHIPS

Silver sponsors get high profile exposure throughout APPNATION IV
designed to give them standout presence across the conference.
• Super Pod showcase exhibit space
• Four (4) Full Conference passes
• Eight (8) Expo-Only passes
• Two (2) invitations to VIP Chairman’s Reception
• Highlighted recognition in all pre-event,
on-site, and post-event marketing materials
including all offline and online communications,
(where sponsors are listed), event guide, mobile
app, social media marketing and on the
registration, delegate walkways, tradeshow, and
• Listing in event guide
• Opportunity to distribute branded item in tote bag


INNOVATOR PACKAGES

APPNATION welcomes all developers and innovative companies from across the app and connected device ecosystems to
showcase their products and services via a range of custom, affordable “Innovator” sponsorship packages that guarantee
exposure on the demo floor, access to all keynotes, workshops and breakouts .
INNOVATOR PREMIUM PACKAGE (super pod)
• A custom, branded Super Pod at the APPNATION show floor.
• Two (2) All-Access Passes, which includes access to the expo floor and
all keynotes and breakouts
• Two (2) Expo/Bootcamp Pavilion Only passes
• One (1) invitation to the Chairman’s Reception.
• 25-word company description in dedicated “MEET THE INNOVATORS”
email to attendees prior to event
• Applicable on-site signage and multi-media logo loop on the keynote
stage, plus all high‐profile locations at registration, delegate walkways,
tradeshow, and delegate lunch area.

INNOVATOR BASIC PACKAGE (tabletop)
• A tabletop presence on the APPNATION expo floor.
• One (1) All-Access Full Conference Pass, which includes
access to the expo floor and all keynotes and breakouts
• Two (2) Expo/Bootcamp Only passes.


CONTENT SPONSORSHIPS

Content sponsors get superior brand exposure to
APPNATION IV attendees through main stage signage,
high-level sponsor billing in all marketing materials
and exhibit space throughout the conference
TV3.0 TRACK SPONSORSHIP
ENTERPRISE TRACK SPOSNORSHIP
GENERAL SESSION SPONSORSHIP Presence includes permanent, highly visible breakout room signage,
There are a minimum of 10 (ten) General Session / Keynote logo presence on all on-site directional and informational signage,
sessions at APPNATION IV. Presence includes permanent, highly logo presence on all online and offline collaterals, and an opportunity
visible on-stage signage, logo presence on all on-site directional to distribute collateral directly or via a seat drop in the track rooms.
and informational signage, logo presence on all online and offline Includes six (6) Full Conference passes and two (2) passes to the
collaterals, and an opportunity to distribute collateral directly or via Chairman’s Reception. MORNING OR AFTERNOON
a seat drop in the keynote room (first-come-first‐served for
collateral chair drops and on‐stage logo location). Includes six (6) “POSTCARDS FROM THE EDGE”
Full Conference passes and two (2) passes to the Chairman’s CLOSING KEYNOTE & HAPPY HOUR
Reception. MORNING OR AFTERNOON An APPNATION tradition: Closing our Summits with a peek at the
future over some good conversation from an eclectic and
LUNCH SPONSORSHIP experienced group of industry visionaries. And we always serve up
There will be one private, dedicated lunch sponsorship per day. "Postcards" happy-hour-style and invite the audience to have a beer
Each sponsorship includes on‐site directional signage to the lunch on us and engage in a stimulating discussion and debate as we all do
and mentions in all online, offline, onsite marketing collaterals and a bit of futurecasting. Includes beer and wine, on-stage logo
event promotional materials, including a dedicated “plan your projection, on-stage mention by conference chair, recognition in all
lunch hour” email blast to registered attendees. Includes four (4) show marketing materials, closing keynote event guide page logo
Full Conference passes and two (2) passes to the Chairman’s placement, six (6) Full Conference passes and two (2) passes to the
Reception. Chairman’s Reception.


BOOTCAMP SPONSORSHIPS

Our most popular content sponsorship option offers superior
brand exposure to APPNATION IV attendees through
a dedicated content session and high-level sponsor billing.

BOOTCAMPS
There will be several dedicated bootcamp workshops per day
(morning and afternoon). The bootcamps are a unique
opportunity to present a 45-minute content session to a captive
APPANTION IV audience on the subject of the sponsor’s
choice. Open to all attendees.

Each sponsorship includes on‐site directional signage to the
workshops and mentions of the bootcamps in all online, offline,
onsite marketing collaterals and event promotional materials,
including a dedicated “bootcamp” email blast to registered
attendees and a dedicated page spread in the event guide.

BOOTCAMP LUNCH
Includes all Bootcamp deliverables, plus lunch served.


EXPO FLOOR OPPORTUNITIES

CHILL ZONE SPONSORSHIP
Our newest and most uniquely customizable
sponsorship opportunity!

The Chill Zone is the largest and most visible exhibit
floor sponsorship opportunity, allowing for tremendous
brand exposure and virtually unlimited creative
opportunities to build a haven for all show attendees
to network, recharge and chill amidst the bustling expo floor.

This exclusive, PLATINUM-level sponsorship includes
both days of the APPNATION CHILL ZONE, located
centrally and prominently on the expo floor. Logo presence
will include hanging signage above the area, floor signage (4 signs total)
inside the Chill Zone, directional signage around the conference, a full page in the event guide,
one dedicated pre-show email to all attendees inviting them to “chill,” six (6) full conference passes, unlimited expo hall passes,
and two (2) invitations to the Chairman’s Reception.

EXHIBIT BOOTH SPACE IS ALSO AVAILABLE in sizes ranging from 10’x10’ to 20’x20’
Email us for pricing and package details!


APPNATION GARAGE and
The 4A’s APPLab

Back by popular demand, The Garage at APPNATION
NYC is a dedicated zone in our exhibit area that
exclusively features young, emerging developers and
mobile entrepreneurs from leading incubators,
accelerators, and universities from across the country.
Those selected for The Garage will receive a
complimentary demo pod to showcase their innovations
as well as a full conference pass to the event. We are
focused on showcasing developers and mobile
entrepreneurs that are developing applications, products,
an services that are particularly relevant to media
companies, advertisers, retailer and other commerce APPNATION is excited to partner once again with the
companies and leverage emerging mobile, social, and American Association of Advertising Agencies (The
connected TV platforms.
4A's) to create the 4A's APPLab on the exhibit floor
The corporate sponsor of The Garage will at the APPNATION IV Summit. The 4A's APPLab will
receive all GOLD-level deliverables PLUS feature innovative apps, technologies, and products
recognition on the dedicated Garage event guide and services from cutting-edge developers, mobile
page spread as well as a dedicated pre-show entrepreneurs, and established brands, agencies,
email to all attendees, special directional signage and media companies that highlight emerging ad-
around the expo floor, and stage recognition from monetization and marketing solutions across
the conference chair on both days of the show. emerging connected devices. Email us for details.


PREMIUM SPONSORSHIPS
REGISTRATION SPONSORSHIP (1) $10,000 MOBILE APP SPONSORSHIP (1)
Sponsorship of the delegate registration area. $7,500
Includes high-visibility signage (2 signs) We couldn’t host an application-
surrounding the registration desks and 8x8 focused event without offering
hanging branded banner at the entrance. our own app! Position your
Includes three (3) Full Conference passes and company as the host of this
two (2) passes to the Chairman’s Reception. valuable tool through logo
placement and company links
BADGE SPONSORSHIP (1) $10,000
within the application. This
Exclusive branding opportunity offers logo
sponsorship includes two (2) Full
placement on the top-front of all conference
Conference passes and one (1)
badges. Includes three (3) Full Conference
pass to the Chairman’s
passes and two (2) passes to the Chairman’s
Reception.
Reception.
LANYARD SPONSORSHIP (1) $10,000 LIVECAST VIDEO SPONSORSHIP (1)
Exclusive sponsorship offers logo exposure on Logo placement on livecast of
the official conference lanyard for all main stage presentations, all
attendees. Includes three (3) Full Conference applicable marketing materials
passes and two (2) passes to the Chairman’s and the show guide.
Reception.
TOTE BAG SPONSORSHIP
BADGE + LANYARD COMBO SPONSORSHIP (1) Logo will appear on all attendee
$15,000 tote bags distributed at
This unique branding opportunity includes registration. Includes three (3)
exclusive sponsorship of the conferences Full Conference passes and two
badges and lanyards for all attendees at a (2) passes to the Chairman’s
discount. Includes four (4) Full Conference Reception.
passes and two (2) passes to the Chairman’s
Reception.


PREMIUM SPONSORSHIPS

SPEAKER LOUNGE SPONSORSHIP Re-CHARGE STATIONS
Dedicated sponsor signage inside and outside the room Coffee and refreshments will be available in several
and the opportunity for collateral distribution. locations throughout the show, including the general
session room and in strategic, high-traffic areas of the
expo floor. Sponsorship includes prominent logo
PRESS AND BLOGGER LOUNGE placement on applicable signage and conference
Dedicated sponsor signage inside and outside the lounge, materials before and during the conference. Several
and opportunity for collateral distribution. additional ticket package options and opportunities are
avaialble.

EXCLUSIVE Wi-Fi SPONSORSHIP “CONFERENCE-AT-AT-GLANCE” SIGNAGE
Exclusive wireless sponsor of the entire APPNATION IV Prominent logo placement on 3 giant meter boards
Conference and Exposition. Branded home screen. Full showcasing the show agenda, the event guide’s
page ad in event guide. Includes eight (8) dedicated signs “conference at a glance” spread and pre-show “plan
in the keynote room, all breakout rooms, registration area, your day” email blast to all registered attendees.
and high traffic delegate walkways.
WATER SPONSOR
Opportunity to distribute branded water bottles at the
event. Strategic placement of water stations in high-
traffic areas of the expo floor and general session
rooms. (Bottles to be provided by sponsor)


RECEPTION SPONSORSHIPS

CHAIRMAN’S RECEPTION
Hosted on the eve of the conference by APPNATION Founder and
Event Chairman, Drew Ianni, the invite-only, VIP Chairman’s
Reception will include cocktails and networking. Benefits includes logo
placement on all on-site signage (5 total signs), within the conference
agenda page hosted on the official website, and on a dedicated page
in the show guide. Includes four (4) Full Conference passes.
LOCATION: TBD

OFFICIAL APPNATION PARTY
The official closing party for APPNATION IV will be at the
end of the second conference day on August 9. Sponsorship includes
logo placement on on-site signage (2 total signs) and cocktail napkins,
as well as the opportunity to design a custom-branded cocktail for the
party (with accompanying on-bar signage). APPNATION will publicly
recognize the closing party sponsor(s) during the event. Sponsorship
also includes four (4) Full Conference passes.
LOCATION: TBD

See Content Sponsorships for Day 2 Closing Happy Hour – “Postcards From The Edge”

VENTURE / ANGEL SPONSOR
PRICING BASED ON NUMBER OF PORTFOLIO COMPANIES

Specifically designed for qualified venture capital firms and active angel groups and incubators to provide
their portfolio companies with a subsidized, value-added exposure at APPNATION IV while also providing
strategic branding benefits for the venture firm, angel group, or incubator.

PORTFOLIO COMPANY BENEFITS: VENTURE FIRM / ANGEL BENEFITS:
• An exhibit / demo pod on either Day 1 or Day 2 of • Listing as a Silver Sponsor in all pre-event, on‐site, and
APPNATION IV in the expo area on the show floor. post‐event marketing materials including all offline and
(Demo pod for both days can be purchased at a online communications.
premium.)
• Two (2) Full Conference Passes
• One (1) Full Conference Pass
• One (1) pass to the Chairman’s Reception
• Listing as a Partner Sponsor in pre‐event, on‐site,
and post-event marketing materials including all • Option to add an exhibit / demo pod for both days of
offline and online communications. APPNATION IV. This pod can be at the center of the
“cluster” of its portfolio companies on the floor. This
• Additional discounted passes to extend to clients essentially creates a “village” or “ecosystem” for the venture
and prospects firm / angel group.
• Additional discounted passes to extend to clients and prospects


APPNATION IV Sponsorship Guide

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