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APPNATION IV - IBM - Phil Buckellew Keynote


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APPNATION IV - IBM - Phil Buckellew Keynote

  2. 2. Speeding Innovation andExtending ReachSecurely with MobileEnterprisePhil Buckellew, @buckellewVice President, IBM Enterprise Mobile © 2012 IBM Corporation
  3. 3. Mobile was a Key Driver in 2012 Black Friday and Cyber Monday Holiday Shopping YtY increase in mobile traffic to online retailers during the two days Apple’s iPhone and iPad accounted for 77% of all mobile shopping during the two days YtY increase in mobile sales during Cyber Monday3 Source – IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release © 2012 IBM Corporation
  4. 4. Top Three Areas of Focus for CEOs Insights from the IBM Global Chief Executive officer Study CEOs are prioritizing customer insights far above other decision areas.4 © 2012 IBM Corporation
  5. 5. CIOs Perception of Mobility of CIOs plan to allow staff to use personal mobile devices to access company data and applications. of CIOs cite cost as a critical challenge. Almost all the CIOs said they expect to deploy more than 25 mobility of CIOs say report strong applications in laptops demand from the next two could be years. replaced by employees to tablets in support a wide the coming range years. of mobile devices.5 A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility © 2012 IBM Corporation strategies.
  6. 6. Enterprises are Lagging in Adequate Mobile Skill Sets in Both Mature and Growth Markets The IT Skill Gap: Mature vs Growth Markets Have All The Necessary Moderate Skill Gaps Major Skill Skills Gaps Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012..6 Growth Markets including Brazil, Russia, China, India and South Africa. © 2012 IBM Corporation
  7. 7. The Key to Successful Mobile App Development Starts With Design, IT and LOB Working Side By Side Design IT LOB7 © 2012 IBM Corporation
  8. 8. TBC is Using Mobile to Transform their Business Model Build mobile applications Connect to, and Run backend systems in support of mobile No longer just a company who provides tires and services around the car, they now provide services to the owner about their car overall.8 © 2012 IBM Corporation
  9. 9. IBM Mobile Momentum Jan 2012 April 2012 June 2012 Oct 2012 IBM IBM Cast Iron Tealeaf CX IBM Mobile Connect Worklight Mobile March 2012 April 2012 Oct 2012 Nov 2012 IBM Endpoint IBM Mobile IBM Security IBM Mobile Manager Foundation Access Manager Development for Cloud and Lifecycle Solution Mobile • Over a Million Devices Under Management • Over 200 Mobile Business Partners • Reached 100,000 Individuals Through Marketing Programs • Over 25,000 Participating in Mobile DeveloperWorks Community • Tripled Development Investment • Over 300 New Customers9 © 2012 IBM Corporation
  10. 10. IBM Mobile Enterprise Capabilities Address the Spectrum of Needs for Successful Transformation Application Development IT Ops/CISO Line of Business Build mobile Manage mobile Extend apps devices and capabilities apps to mobile Connect & run mobile Secure my Transform systems mobile my business business • Building & Deploying • Device Management • Business Applications Apps • Network & Data Security • User Engagement • Mobile Lifecycle and Management Management and • Mobile Analytics and Testing • App Management Insight • Data Access & Integration10 © 2012 IBM Corporation
  11. 11. IBM Has Invested Substantially In Mobile To Create A Broad Solutions Portfolio To Help Clients Embrace Mobile IBM Offers a Comprehensive End-to-End Mobile Platform And Services Build mobile Manage mobile Extend apps devices and capabilities apps to mobile Connect & run mobile Secure my Transform my systems mobile business business IBM Mobile Foundation IBM Social & Analytics IBM Endpoint Manager for Mobile IBM Connections, SameTime, ECM, Tealeaf Devices IBM Mobile Services IBM Interactive Design Mobile Mobile Application Infrastructure Mobile Enterprise Services Innovation Services Strategy and for Managed Mobility Planning11 © 2012 IBM Corporation
  12. 12. IBM Worklight 5.0.5 New Features and Enhancements Platform Governance Tooling Capabilities • SMS • Highly available • jQuery tooling • Encryptable notifications app store support JSON database • New target • Integration with • Native libraries • Supports devices: IBM MDM (IBM for iOS and offline Windows 8, Java Endpoint Android synchronization ME Manager) • Updates: iOS6, Android 4.1, Cordova 2.2 ← Worklight Worklight Worklight Run- Worklight Worklight Studio Server time Components Console App Center12 © 2012 IBM Corporation
  13. 13. Deep Application Instrumentation for Mobile Function Test Mobile Testing Tech Preview • Dynamic Instrumentation of Android Mobile Applications (without requiring source / static enablement) Key Benefits • Automated mobile function testing • Native Android support13 © 2012 IBM Corporation
  14. 14. Tealeaf CX Mobile Customer Experience Management Software Apply the power of Tealeafs industry-leading customer experience management solutions to your mobile channel Visibility Speed Investment Visibility into your Rapidly evaluate Quantify business mobile usage mobile features – impact to prioritize across the user base, adoption, success decisions: fix, invest site and apps & failure points or remove14 © 2012 IBM Corporation
  15. 15. AppScan Mobile Security Leading Application Security Testing Suite Why AppScan • Market Leader • Product Line Extension Which QR Code Is Evil? • Fastest Time To Market Value Proposition • Identify & remediate mobile app security early in SDLC • Protect enterprise brand Use AppScan to Problem Solved Validate URLs Before • Data leakage Opening Browsers • Confidentiality leakage (e.g. GPS) • Fraudulent use of application • Identifies what data needs protecting15 Initial support for Android © 2012 IBM Corporation
  16. 16. Mobile Context Influences Risk Integration: IBM Worklight and IBM Security Access Manager Governed Policy • Context: On site inside the ER, on the • Context: At coffee shop, on an unsecured hospital network, authorized doctor network, authorized doctor on call on shift • Function: Designated features only • Function: All app features • Data: Specific encrypted data • Data: Full data access and storage • Security: Two-factor authentication • Security: Single-factor authentication16 © 2012 IBM Corporation
  17. 17. Extending Visibility, Control and Automation to Mobile Devices Unified Device Mgmt One Systems Console, Security Management One Management infrastructure Endpoint Manager Desktops & Smartphones Servers Laptops & Tablets17 © 2012 IBM Corporation
  18. 18. New and Updated Solutions Announced In 4Q12 Build mobile Manage mobile Extend apps devices and capabilities apps to mobile Connect & run mobile Secure my Transform mobile my business systems business • Rapid support for iOS6 • Support for native and offline IBM Social Business, apps Commerce & Analytics IBM Mobile Foundation • Extended support for BYOD • IBM Connections 4 Mobile • Enterprise and App Store leveraging location linkage services • Hosted & on-premise services IBM Mobile Development IBM Security Access IBM Tealeaf CX Mobile Lifecycle Solution Manager • Visibility into usage across • Accelerated application • Context based security the user base, site and apps delivery enabled for cloud and mobile IBM Mobile Services Mobile Application Mobile Enterprise Mobile Innovation Services Services Infrastructure for Managed Mobility Strategy and Planning18 © 2012 IBM Corporation
  19. 19. Sign Up Now for the IBM Mobile Enterprise Workshop One Day No-Charge Workshop• Help you define or assess your Mobile Enterprise strategy• Develop a roadmap for both client apps and BYOD challenges• Get insights from IBMs management of millions of devices around the globe• Gain tips from IBMs market Sign up now by sending an email to: leading Interactive Design Team on designing mobile apps19 © 2012 IBM Corporation
  20. 20. Three Ways to Get Started with IBM 1 Download the free IBM Worklight Developer Edition: 2 Sign up for the IBM Mobile Enterprise workshop: Email us at 3 Learn more at enterprise Interact with us @ibmmobile and #ibmmobile20 © 2012 IBM Corporation
  21. 21. 21 © 2012 IBM Corporation
  22. 22. Legal Disclaimer • © IBM Corporation 2011. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. 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