This document summarizes keynotes and roundtable discussions from the AppNation IV conference in San Francisco in December 2012. It features presentations from Apigee, Tempo AI, and Blue Jeans Network on topics including how apps and APIs are disrupting IT, using consumer technologies and data in enterprise settings, and improving videoconferencing through interoperability. Speakers discussed trends like bringing your own devices to work, opening enterprise data through APIs, and adopting more consumer-oriented approaches to reach business users.

1. KEYNOTE ROUNDTABLE: RE-INVENTING I.T. – MEET THE UPSTARTS
PRESENTED BY:
SESSION LEADER: BOB ABBOTT, GENERAL PARTNER, NORWEST VENTURE PARTNERS (NVP)
SAM RAMJI, VP, STRATEGY, APIGEE
RAJ SINGH, FOUNDER AND CEO, TEMPO A.I.
JAMES MATHESON, VP, MARKETING, BLUE JEANS NETWORKS
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

2. APPS ARE THE SOURCE OF DISRUPTION AND APIS ARE THE PLATFORM
PRESENTED BY:
SAM RAMJI
VP, STRATEGY
APIGEE
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

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SAN FRANCISCO, CA
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8. RE-INVENTING I.T. – MEET THE UPSTAIRS
PRESENTED BY:
RAJ SINGH, CEO
TEMPO AI, INC
@MOBILERAJ
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

9. ABOUT TEMPO AI
Presently in stealth mode, incubated at SRI, backed by a great group of SV VCs, Tempo is focused on
developing a day assistant with enterprise data
Tempo’s value-prop is enabled by well-know enterprise trends:
1. BYOD and BYOA
2. Opening-up of the walls (enterprise data available via OAuth)
3. Consumerization of IT (Increased focus on UI in enterprise apps)
Independently, Tempo leverages emerging trends in the enterprise
1. Use of affordable cloud computing to enable a personalized and a context -aware experience
2. Bottoms-up Go-To-Market
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

10. TREND 1: CONTEXT AWARE IS THE NEW LAYER
Context is akin to LBS; location used to be a category but what app doesn’t benefit from location
With enterprise, you have user data from his cloud services but you also have his context
• In the office or out of the office or maybe even on a flight
• On a sales call or in a team meeting or maybe at his desk
With his cloud data, you have even more context:
• User-specific data such as calendar, contacts, email, tasks
• Enterprise data such as projects, bugs, wiki, CRM and more
By blending this data, you can provide a series of uniquely personalized experiences
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

11. EXAMPLES OF CONTEXT AWARE IN THE ENTERPRISE (TODAY)
1. Knowing when to leave based on current traffic conditions; the device knows where you are and what
you are doing and it can suggest when you need to head out of the office
2. Asking you if you need a taxi; the device knows when you are at the remote office and you just stepped
out of the building in the evening
3. Notifying you of key birthday’s; your top sales contacts are in the CRM and the device knows the time
and date so you can send a personalized note in a timely fashion
4. Letting you know when your colleagues are nearby; the device knows where you are in the building and
where you are going
5. Automatically logging billable hours; based on location and time, the device can log where you spend
your time and who you called (eg attorneys)
6. Surfacing the top priorities; device knows when it’s downtime or when you are on an airplane and can
surface critical emails or tasks
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

12. TREND 2: BOTTOMS-UP IS THE DESIRED GO TO MARKET
B2B requires scaling a sales team (more linear growth) and often means customer development is
happening with the buyer and not the user. Classic example is Salesforce that is designed for managers.
Bottoms-up requires certain elements:
• Needs to appeal to the consumer (5PM-9AM) and the prosumer (9AM-5PM)
• Needs to be horizontal enough to enable self-adopt; a CRM mobile tool would not appeal to the barista!
• Needs to be marketed and launched like a consumer app (b/c it is a consumer app) and needs to be
proven like a consumer app
• User testing should occur with not only your target persona but also more general personas (eg
soccer mom, student etc)
• High downloads + usage and then monetization; law of large #s!
BYOA is enabling bottoms-up and enterprises are accepting!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

13. REINVENTING IT - MEET THE UPSTARTS
PRESENTED BY:
JAMES MATHESON
VP, MARKETING
BLUE JEANS NETWORK
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

14. WHAT IS BLUE JEANS NETWORK?
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

15. TRADITIONAL MULTI-PARTY
VIDEO CONFERENCING HAS BEEN…..
Complex Incompatible Expensive
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

16. BLUE JEANS : THE WORLD’S MOST INTEROPERABLE VIDEO CONFERENCING
PLATFORM
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

17. REPRESENTATIVE USE CASES
Room to Mobile
Remote Devices Shared
Experiences
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

18. THANK YOU
james@bluejeans.com / @james_matheson
14-day Free Trial
bluejeans.com/trial
Bluejeans.com / @bluejeansnet
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

19. APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012