SlideShare a Scribd company logo
APPM Marketing Marathon
How to be a
HUSTLER
Lucy Crook - Second Home Lisboa
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
HUSTLE
A State of Great Activity
Hustler: (Noun)
An enterprising person, determined to succeed.
They outsmart the smart.
They know how to get money and are skilled at doing so.
A Fresh Perspective on
How we Work
Grad Trainee
Grad Trainee
Account Manager
Grad Trainee
Account Manager
Account Director
Grad Trainee
Account Manager
Account Director
Group Account Director
Grad Trainee
Account Manager
Account Director
Group Account Director
Managing Director
Head of Account Management
2015
2015
Business Owner
Hotpod Yoga
2015
Business Owner
2015
Business Owner
Freelance PR
Actress in TV Ad
Property Finder
Wellness Retreat Chef
Yoga Teacher Training
Event Organizer
Opened my eyes to
A New Way of Working
Linear
Progression
Starbust
Activity
Welcome to Freelance
Forbes
Who says you can’t drive an Uber in the morning, design websites
all afternoon, and cater your own food company at night?
The old economy would lead you to believe that you should pick
one job, work hard for the next 40 years at that company, and
then retire. Not the new economy. The more diverse your skill set,
the more opportunities come your way.
Copenhagen Coffee Lab
35%
US Workforce
Earned $1 Trillion in 2016.
Freelancers make up
50%
By 2020.
Estimated to increase to
Apresentação Lucy Crook - Be better / how to be a hustler
The Robots are Coming
39%
Jobs in the Legal
Sector will be
automated.
96%
Accountancy Jobs
will disappear due
to automation
47%
Jobs will disappear
in the next 20 years.
39%
Jobs in the Legal
Sector will be
automated.
96%
Accountancy Jobs
will disappear due
to automation
47%
Jobs will disappear
in the next 20 years.
10 Years
Freedom to work anywhere
What does this mean for Individuals?
Hustler
Mindset
Greater independence
Remote working
The Side-Hustle
Permission to explore
Develop a broad skillset
Adapt or die
What does this mean for Companies?
Hustler
Mindset
Leverage extended workforce -
better work, faster, lower cost.
Allow employees to move laterally.
Do we bin Roles & Responsibilities?
Google’s 20% Time Side Project.
How to Hustle
5 Lessons Learned
Don’t be shy.
Build your network.
Fuck things up every now and then.
Perservere.
Try it, you might like it.
Thank You
lucy@secondhome.io

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