Digital Moguls was founded in 2011 by Kristin Bolton-Keys to provide learning opportunities about digital marketing topics for marketers. It serves as a hub for sharing innovative, intuitive, and inspirational digital content and connecting people who want to learn about and discuss digital technology and trends. The organization began by holding classroom-style sessions on subjects like digital marketing, blogging, search engine optimization, and lessons from a conference.

1. WELCOME!
Digital Moguls was by Kristin Bolton-Keys in 2011,
when a group of marketers at a Fortune 500 company were determined to
expand their digital knowledge. Over time, the group held several classroom
style learning sessions covering: Digital Marketing 101, Blogging 101, SEO
101 and Takeaways from the 2012 SXSW Interactive Conference.
Digital Moguls serves as a content hub providing innovative, intuitive and
inspirational content for those seeking to share their knowledge and learn
about digital technology and trends. Ultimately connecting people who want to
learn, share and create digital experiences.
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2. The Future of Money
The new frontier for eCommerce
Sheila Collins
“THE Mobile Moola MARKETER”
Brought to you by:
Twitter: @sheiladcollins
June 19, 2012
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3. Agenda
> Mobile Landscape & Trends
> Money 2.0
> Mobile Shopping
> Case Study
> Takeaways
> Questions ???
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Tweet questions to #digitalmoguls 3

4. Mobile Trends
• There are 6.8 billion people on the planet. 4.5 billion own a mobile
phone. Only 3.5 billion own a toothbrush (Source:60SecondMarketer.com)
• By 2013, more people will access the web from phones than
personal computers. (Gartner Group)
• Consumers will spend more than $10 billion on non-digital goods
in the US on their mobile phones in 2012. (Forrester)
Share these facts on
Twitter by referencing
@sheiladcollins
#digitalmoguls
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5. Mobile Channel
Mobile blends the online world with the offline
world. It’s a personal communication and
transaction platform.
Offline Online
1. Simplicity
- Suited for frequent tasks, that require just a few steps
2. Immediacy Mobile Channel
- It’s on 24x7, well suited for delivering content that
matters to consumers, when it matters to consumers
3. Context
Example
- Leverage mobile to influence purchase/redemption QR bar codes to drive to
mobile to obtain additional
decisions , i.e using GPS for store location, local deals
information, comparison
shop, and redeem
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6. Money 2.0
The evolution of smartphones has expanded the
role of payment models .
4 mobile models
Peer to Virtual Bar Loyalty
Phone # Prepaid
Peer Currency code Points
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http://mashable.com/2012/05/02/future-of-mobile-payments / 6

7. Who to Watch
Several companies are leading the charge in
Mobile Payments
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8. Barriers of Money 2.0
Emerging solutions for Mobile Payment s are all
at different stages
(1) The Forrester Report on Mobile Shopping (U.S. Edition 2010) - Published Jan 2011
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9. Mobile Payments Readiness Index
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10. Mobile Shopping
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
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11. Smart Shoppers
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12. Mobile Payments in India
A (short) Perspective on
Airtel Money.
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13. Mobile Payments in India
Bharti Airtel
• Cellular, Internet, and Television services
• Over 20 countries throughout South Asia and Africa
• 250M Customers (Verizon, AT&T, Sprint combined)
• 175 Million mobile customers in India(20% of market)
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14. Mobile Payments in India
February 2012: Bharti launched “Airtel Money”, prepaid
mobile money product throughout India
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15. Mobile Payments in India
Three major customer segments…
Migrant
Worker
Urban
Professional
College
Student
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16. Mobile Payments in India
Mobile Money Challenges:
Education
• How do you educate customers on using money
money and the product benefits?
Scale
• How do you effectively reach 1.2B people?
Security
• How do you not support terrorism?
Purchase Power
• Who is accepting Mobile payments?
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17. Starbucks
The mCommerce Opportunity
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18. Starbucks Mobile Payment
• Premium product
• Daily transactions
• Cool factor
• Close loop
Value Creation
26 Million Transactions*
Connected Commerce
All Information contained within this presentation is confidential * December 2011 – Annual transactions

19. Takeaways
My Concepts for Mobile
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20. The 3 B’s of Mobile
Social + Mobile + Commerce =
Build Bond Buy
Value Creation
Connected Commerce
Purchasing Power
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21. The Mobile Moola Marketer’s Predictions
§ Black Friday and Cyber
§ Self service mobile Monday the two biggest
checkout will be shopping days of the year
more rampant will be one in the same in 5
years
§ eWallets will provide
consumers with
dynamic real time
offers § We will become a
cashless society in
~ 20 years.
§ ????
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22. Sheila Collins
The Mobile Moola Marketer
@sheiladcollins
www.about.me/sheilacollins
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23. APPENDIX
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24. References
• http://techcrunch.com/2012/06/10/mobile-
payments-a-trillion-dollar-industry-once-
everyone-can-actually-make-a-payment/
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25. Mobile Payments Wiki Definition
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26. Mobile Payments Future
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27. Technology Comparison
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28. Mobile Payments Adoption
• SapientNitro expects shipment of NFC enabled phones to reach 544.7 Million by 2015
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29. Online Shopping Business Model
Social Opportunity
1. Advertisement & Blogs (Tech
Crunch, Search, Email, social
media)
2. Social Actions (Tweet, “I like”)
3. Search ( Google, Bing, Wiki)
4. Online Reviews ( Yelp, Amazon,
CNET)
5. Comparison (ShopSavvy,
Shopbot)
6. eWallet (Billeo, Paypal)
7. Social Media (“Like” button
Facebook, Blogs)
8. Online Reviews
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