Tem sido o responsável pelo desenvolvimento do Mobile Money Business da TIMWE, fazendo-o crescer até se tornar no fornecedor global de faturação com o maior número de ligações diretas às Mobile Carriers de todo o mundo. Antes da TIMWE, Kiruba trabalhou para um grande fornecedor de serviços de IT na Índia e nos EUA. Enquanto líder de diversas iniciativas e aplicações, ele ajudou a reduzir custos e a aumentar a produtividade, solucionando os congestionamentos em diversos processos e sistemas para algumas das empresas da Fortune 500. Kiruba tem um bacharelato em Engenharia com especialização em Eletrónica e Comunicação e um MBA com especialização em Marketing e Estratégia.

1. PRIVATE AND CONFIDENTIAL
Mobile Payments
& its convergence with Mobile Marketing
- Kiruba Shankar Eswaran

2. TIMWE
/ at a glance
Global provider of
mobile monetization
solutions
Growing double Launched in 2002
digit year after year
Operations
in over 75
Partnerships with
countries
state-of –the- art
content and
technology providers
26 local offices
Connections with over
280 carriers
on 5 continents Over 5 years of
consecutive
Access to almost
organic growth
3 bn mobile users
across the globe
2

3. Global Player
/ with strong local implementation
3 75+ countries | 26 offices | 280+ Mobile Carriers | 3Bi mobile users

4. Mobile Payments
What is it ?
8. Future Roadmap
4

5. What is it ?
Payment for goods or services
with a mobile device such as
a Mobile Phone, Tablet or
other such device
-- Juniper Research
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6. Two Broad Categories
Remote Mobile
Payment
The storefront or retailer is remote
to the mobile phone user.
Proximity Mobile
Payment
The storefront or retailer is
physical and the user is located at
or near to the storefront or retailer
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7. Remote Mobile Payment
What is it ?
8. Future Roadmap
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8. Direct to Bill
Placing the purchase of Digital Goods
& Services on your Mobile Phone Bill
8

9. Mobile Web & App Payments
Accepting Credit &
Debit Cards
on Mobile Browsers ,
Mobile App stores and
inside Mobile Apps
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10. Mobile Wallet
Transfer & Payments
done using a second wallet on your Mobile
 Stored Value Account  Credit or Debit Based
Google Wallet - Online Demo
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11. Proximity Mobile Payment
What is it ?
8. Future Roadmap
11

12. Mobile at Point of Sale
Using Mobile to pay for
the Goods you purchased with a physical merchant
 Stored Value Account  Credit or Debit Based
Google Wallet NFC – Demo
Debit or Credit Based
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13. Mobile as Point of Sale
Using Mobile as a Point-of-Sale Device
to charge the customers for the purchase
Paypal here - Demo
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14. Mobile Payments
How is the market & Where is it heading ?
8. Future Roadmap
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15. Market Trend – Interesting Figures
Total Mobile Payments Industry
-- Juniper Research
15

16. Market Trend – Interesting Figures
Remote mPayment Market – Gross Merchandise Sales
-- Juniper Research
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17. Market Trend – Interesting Figures
NFC Payments – Gross Merchandise Sales
-- Juniper Research
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18. Convergence of Mobile
Payments & Mobile Marketing
What is it ?
8. Future Roadmap
18

19. How’s the future like ?
Mobile payments
at the heart of retail marketing
Mobile
Marketing
Customer Customer
Retention Acquisition
Customer
Shopping in
Relationship
Store
Management
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20. Thank You !
Kiruba.Eswaran@timwe.com
8. Future Roadmap
20