Progressive Value Generation
Application Management
designed for PLM
Service Offering Overview




                            Copyright © Siemens AG 2010. All rights reserved.
What is Product Lifecycle Management?




          The process of managing the entire
          lifecycle of a product from its
          conception, through design and
          manufacture, to service and disposal.

          PLM integrates people, data, processes
          and business systems and provides a
          product information backbone for
          companies and their extended
          enterprise.


Source: Wikipedia, see http://en.wikipedia.org/wiki/Product_lifecycle_management   Copyright © Siemens AG 2010. All rights reserved.
Page 2                                                                                                   Siemens IT Solutions and Services
What are the Key Business Drivers
for Product Lifecycle Management?


         Time-to-market                                               Global collaboration
   Dramatic reduction of life                                         Global engineering
   cycles and development                                             collaboration
   phases
   High influence of cost               Innovation
   impact in early development
   phases                         Protection of existing
                                  markets and entry in new
    Product complexity            markets                             Product compliance
   Greater variety in products:   Innovative business models          Compliance /
   Custom variants                Competitiveness                     Product liability
   Complex parts and                                                  Legislation /
   assemblies:                                                        regulations
   High-quality products




                       + Cost pressure across the entire enterprise

                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 3                                                                    Siemens IT Solutions and Services
Why do you need to actively manage
your PLM Application Landscape?


 Complexity                                       Interoperability
   PLM application landscape complexity            Mature applications must share data and
   increases over time as business processes       integrate with new solutions.
   and technology capabilities mature.             PLM, ERP and MES processes execute
   Intensified by mergers and acquisitions, and    across multiple system boundaries.
   supply-chain integration.                       Businesses and their product design and
   IT budget constraints can dictate tactical      development partners collaborate across
   application decisions.                          geographical and organizational boundaries.


 Maintenance                                      Change
   PLM software vendors introduce new solution     Businesses must constantly evolve to keep
   modules and integrate updated technologies.     pace in an increasingly competitive market.
   Businesses want access to new functionality     PLM application landscapes must change to
   to support evolving PLM processes.              continue to align with changing business
   Customers need to remain within product         objectives.
   support lifecycles.


                                                     Copyright © Siemens AG 2010. All rights reserved.
Page 4                                                                     Siemens IT Solutions and Services
Application Management is an Enabler of continual
Performance Improvement and profitable Growth
Agenda



   PLM software solutions enable your organization’s                         IT Investment
   product lifecycle processes.
   Application Management provides effective support,
   maintenance and enhancement across your complete
   PLM application landscape.
   Our service mission is to achieve operational excellence
   in delivery, maximizing your productive use of the PLM
   solution.
   More than this, we seek to create business value,
   releasing the full benefits of your PLM investment
   through ongoing optimization, transformation and
   innovation.                                                             Benefits Realization




                                             Copyright © Siemens AG 2010. All rights reserved.
Page 5                                                             Siemens IT Solutions and Services
Progressive Value Generation brings you Cost
Benefit & Business Advantage in three Dimensions




                  Reducing the cost and increasing the
Drive
                  quality of PLM application support to                  …lowers cost base
efficiency
                  best-in-class ITIL®-based delivery                       and increases
                                                                            performance.
                  Optimizing and transforming your
Evolve
                  PLM application and process landscape
performance
                  towards a best-fit environment
                                                                         …drives business
                  Utilizing Siemens’ PLM know-how,                         advantage and
Empower                                                                  stakeholder value.
                  innovations, and industry experience to
competitiveness
                  deliver customer market advantage




Progressive Value Generation realized through a transformational journey –
              the Application Management service roadmap

                                                Copyright © Siemens AG 2010. All rights reserved.
Page 6                                                                Siemens IT Solutions and Services
Standardized Building Blocks tailored to your specific
 Business Needs


          Example 1                     Example 2                             Example 3




A business with mature, steady-    A business with continually-         A business with large and/or
state PLM application landscape     changing PLM application             complex PLM application
    or in-sourced application     landscape and evolving PLM                 landscape seeking
          enhancement.                     processes.                     transformation partner.

   Core application                    Core application                       Full service scope
   support / maintenance               support / maintenance                  including value-add
   Best-practice service               plus:                                  services, such as:
   delivery methods                       Enhancements                          Road-mapping
   Global delivery model                  Upgrades                              Business process
   scaled to fit                          Testing                               optimization

                                                             Copyright © Siemens AG 2010. All rights reserved.
 Page 7                                                                            Siemens IT Solutions and Services
Our balanced Global Delivery Model combines
Customer Intimacy with Global Economies of Scale




                                                                                         Customer Service
Wherever your business is, our




                                                                                           Organization
Customer Service Organizations
focus on building strong customer
relationships and driving
optimization, transformation and
innovation.




                                                                                         Global Production
Wherever in the world it is
beneficial, our Global Production




                                                                                              Center
Centers deliver low-cost
industrialized services, best-
practice ITIL®-based processes and
technology excellence.


                                     Copyright © Siemens AG 2010. All rights reserved.
Page 8                                                     Siemens IT Solutions and Services
Siemens IT Solutions and Services offers end-to-end
Solutions for PLM across the complete IT Value Chain


Consult
    Strategy, potential analysis            Process design, optimization              IT architecture & roadmap
      Strategy development and                 Design, harmonization and
                                                                                 Definition of a business-oriented
     identification of potentials in        optimization of PLM processes or
                                                                                  IT Architecture and Roadmap
            PLM processes                        specific sub-processes


Design / build
         Product data                   Collaborative             PLM-ERP-MES                      PLM for
         management                    product design           process integration            sales & services


Deploy / operate / optimize
            Application Management designed for PLM
    Effective support, maintenance and enhancement services for your
    complete PLM application landscape.
    Best-practice service delivery based on industry-leading methods.
    Optimization and transformation of your PLM application landscape.
    PLM know-how, industry experience, and leading-edge innovation
    embedded in service delivery.


                                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 9                                                                                      Siemens IT Solutions and Services
What makes Siemens IT Solutions and Services
different?



                                         Practical                          Quality &
          Industry DNA
                                        innovation                         commitment

    Deep vertical sector           “PLM on demand”                     ITIL® and related best-
    know-how                       technology innovation               practice delivery processes
    Automotive and discrete        PLM technology center               Continual service
    manufacturing consultancy      Market trend analysis,              improvement
    PLM, ERP, MES process          industry road-maps, future          ISO 9001:2000 quality
    expertise                      modes of operation                  management accreditation
    Lean Six Sigma process         Innovation workshop                 Service delivery toolkit
    optimization




                           We transform IT into business value

                                                     Copyright © Siemens AG 2010. All rights reserved.
Page 10                                                                    Siemens IT Solutions and Services
You want to know more? Just contact:



                  Andreas Degenhardt
                  Head of Global Application Management
                  Siemens AG
                  Siemens IT Solutions and Services

                  Otto-Hahn-Ring 6
                  81739 Munich
                  Germany

                  Phone: +49 (89) 636-46500
                  andreas.degenhardt@siemens.com
                  www.twitter.com/applicationmngt




                                     Copyright © Siemens AG 2010. All rights reserved.
Page 11                                                    Siemens IT Solutions and Services

Application Management designed for PLM

  • 1.
    Progressive Value Generation ApplicationManagement designed for PLM Service Offering Overview Copyright © Siemens AG 2010. All rights reserved.
  • 2.
    What is ProductLifecycle Management? The process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. Source: Wikipedia, see http://en.wikipedia.org/wiki/Product_lifecycle_management Copyright © Siemens AG 2010. All rights reserved. Page 2 Siemens IT Solutions and Services
  • 3.
    What are theKey Business Drivers for Product Lifecycle Management? Time-to-market Global collaboration Dramatic reduction of life Global engineering cycles and development collaboration phases High influence of cost Innovation impact in early development phases Protection of existing markets and entry in new Product complexity markets Product compliance Greater variety in products: Innovative business models Compliance / Custom variants Competitiveness Product liability Complex parts and Legislation / assemblies: regulations High-quality products + Cost pressure across the entire enterprise Copyright © Siemens AG 2010. All rights reserved. Page 3 Siemens IT Solutions and Services
  • 4.
    Why do youneed to actively manage your PLM Application Landscape? Complexity Interoperability PLM application landscape complexity Mature applications must share data and increases over time as business processes integrate with new solutions. and technology capabilities mature. PLM, ERP and MES processes execute Intensified by mergers and acquisitions, and across multiple system boundaries. supply-chain integration. Businesses and their product design and IT budget constraints can dictate tactical development partners collaborate across application decisions. geographical and organizational boundaries. Maintenance Change PLM software vendors introduce new solution Businesses must constantly evolve to keep modules and integrate updated technologies. pace in an increasingly competitive market. Businesses want access to new functionality PLM application landscapes must change to to support evolving PLM processes. continue to align with changing business Customers need to remain within product objectives. support lifecycles. Copyright © Siemens AG 2010. All rights reserved. Page 4 Siemens IT Solutions and Services
  • 5.
    Application Management isan Enabler of continual Performance Improvement and profitable Growth Agenda PLM software solutions enable your organization’s IT Investment product lifecycle processes. Application Management provides effective support, maintenance and enhancement across your complete PLM application landscape. Our service mission is to achieve operational excellence in delivery, maximizing your productive use of the PLM solution. More than this, we seek to create business value, releasing the full benefits of your PLM investment through ongoing optimization, transformation and innovation. Benefits Realization Copyright © Siemens AG 2010. All rights reserved. Page 5 Siemens IT Solutions and Services
  • 6.
    Progressive Value Generationbrings you Cost Benefit & Business Advantage in three Dimensions Reducing the cost and increasing the Drive quality of PLM application support to …lowers cost base efficiency best-in-class ITIL®-based delivery and increases performance. Optimizing and transforming your Evolve PLM application and process landscape performance towards a best-fit environment …drives business Utilizing Siemens’ PLM know-how, advantage and Empower stakeholder value. innovations, and industry experience to competitiveness deliver customer market advantage Progressive Value Generation realized through a transformational journey – the Application Management service roadmap Copyright © Siemens AG 2010. All rights reserved. Page 6 Siemens IT Solutions and Services
  • 7.
    Standardized Building Blockstailored to your specific Business Needs Example 1 Example 2 Example 3 A business with mature, steady- A business with continually- A business with large and/or state PLM application landscape changing PLM application complex PLM application or in-sourced application landscape and evolving PLM landscape seeking enhancement. processes. transformation partner. Core application Core application Full service scope support / maintenance support / maintenance including value-add Best-practice service plus: services, such as: delivery methods Enhancements Road-mapping Global delivery model Upgrades Business process scaled to fit Testing optimization Copyright © Siemens AG 2010. All rights reserved. Page 7 Siemens IT Solutions and Services
  • 8.
    Our balanced GlobalDelivery Model combines Customer Intimacy with Global Economies of Scale Customer Service Wherever your business is, our Organization Customer Service Organizations focus on building strong customer relationships and driving optimization, transformation and innovation. Global Production Wherever in the world it is beneficial, our Global Production Center Centers deliver low-cost industrialized services, best- practice ITIL®-based processes and technology excellence. Copyright © Siemens AG 2010. All rights reserved. Page 8 Siemens IT Solutions and Services
  • 9.
    Siemens IT Solutionsand Services offers end-to-end Solutions for PLM across the complete IT Value Chain Consult Strategy, potential analysis Process design, optimization IT architecture & roadmap Strategy development and Design, harmonization and Definition of a business-oriented identification of potentials in optimization of PLM processes or IT Architecture and Roadmap PLM processes specific sub-processes Design / build Product data Collaborative PLM-ERP-MES PLM for management product design process integration sales & services Deploy / operate / optimize Application Management designed for PLM Effective support, maintenance and enhancement services for your complete PLM application landscape. Best-practice service delivery based on industry-leading methods. Optimization and transformation of your PLM application landscape. PLM know-how, industry experience, and leading-edge innovation embedded in service delivery. Copyright © Siemens AG 2010. All rights reserved. Page 9 Siemens IT Solutions and Services
  • 10.
    What makes SiemensIT Solutions and Services different? Practical Quality & Industry DNA innovation commitment Deep vertical sector “PLM on demand” ITIL® and related best- know-how technology innovation practice delivery processes Automotive and discrete PLM technology center Continual service manufacturing consultancy Market trend analysis, improvement PLM, ERP, MES process industry road-maps, future ISO 9001:2000 quality expertise modes of operation management accreditation Lean Six Sigma process Innovation workshop Service delivery toolkit optimization We transform IT into business value Copyright © Siemens AG 2010. All rights reserved. Page 10 Siemens IT Solutions and Services
  • 11.
    You want toknow more? Just contact: Andreas Degenhardt Head of Global Application Management Siemens AG Siemens IT Solutions and Services Otto-Hahn-Ring 6 81739 Munich Germany Phone: +49 (89) 636-46500 andreas.degenhardt@siemens.com www.twitter.com/applicationmngt Copyright © Siemens AG 2010. All rights reserved. Page 11 Siemens IT Solutions and Services