This document discusses Siemens' application management services for product lifecycle management (PLM). It provides an overview of PLM and the key business drivers for adopting it. It then explains why managing a PLM application landscape is important as complexity, interoperability, maintenance, and changes need to be addressed. The document outlines Siemens' application management services which aim to drive efficiency, evolve performance, and empower competitiveness through a transformational journey. It provides examples of service offerings tailored to different business needs and describes Siemens' global delivery model and end-to-end PLM solutions across the IT value chain.