launching At&t in india ways

1. By ,
Praveen Gupta
Tirthankar Bose
Suraj Pyne
Gaurav Bose
Avishek Chanda

2.  Is an American multinational
Telecommunication.
 Headquartered in texas.
 AT&T is the third largest
company in Texas.
 AT&T Inc. began its
existence as Southwestern
Bell Corporation, one of
seven Regional Bell
Operating Companies
created in 1983 in the
divestiture of parent
company American
Telephone and Telegraph
Company (founded 1885,
later AT&T Corp.)
 Revenue of US$ 126.723
billion (2011)

3.  Research Instrument : Questionnaire
 Sample Size : 30
 Target audience :14 and above

4. 12
10
8
6
4
2
0
Network Balance Customer All of them
Deduction support

5. EXTREMELY
SATISFIED
SATISFIED
NOT SATISFIED

6. 20
15
10
5
0
Network Call Rates Customer
support

7. Network Call rate Roaming Customer Payment
care options
4 3 1 1 2
Ease of Value Usage Billing
recharge added plan
service
4
3 2 2

8.  4G enabled handsets&sims
 To become the market leader in personal
communications and unified messaging
products and services within five years.
 To become the lowest cost provider and drive
an aggressive pricing model through the
industry.
 To have the best and most responsive
customer service by year-end Year 1

9.  Heavy promotional expenditure to introduce
product and induce early buying .
 T.V advertisement
 Radio messages
 In shop selling demonstration
 Road shows , banners hoardings and posters
 Home to Home demonstrations
 Product information leaflets.

10.  Create awareness
 Generate interest
 Create an image
 Create a a strong brand
 Being economical
 Maintain the distribution channel

11.  Airtel
 Vodafone
 Smart
 Reliance
 Aircel

12.  Tie up with Samsung
 Endorsing a celebrity
 Increasing the frequency of advertisement
 Promotion in top magazines

13. PRODUCTS AIRTEL AIRCEL AT&T
VODAFONE (proposal
given)
1.Minimum 30p per min 30p per min 30p per min 20p per min
domestic call
rate
2.Minimun 5 5.99 4.99 3.99
international
call rate
3.Minimum 100sms per 100 sms per 100 sms per 100 sms per
sms rate day day day day
4.Mimimum
video calling
rate

14.  Collaborating with Samsung
 Launching both pay as you go and postpaid
 Providing full talktime
 Cheaper international calls as low as 3.99
 Lifetime sim as low as Rs 30
 Launching in metro cities

15. WHY?
Youth icon,
Stylish,
Fashionable
Currently with –
Toyota,Nike,TVS,
Pepsico,Fast
track, Fair&
Lovely, Flying
Machine.

16.  Following the top
down budegeting
technique for
promotions.