The document is an introduction to Apple Logistics, detailing the company's profile, products, and competition as of March 15, 2011. It highlights Apple's strengths in innovation and quality while addressing weaknesses like high pricing and market competition. The supply chain of the iPhone is examined, showcasing the strategic locations and component suppliers involved in its production.

1. AppleLogistics

2. Introduction videoWindows VS. Mac15 March 20112

3. AgendaCompany ProfileCompetitionProductsSWOTLogisticsSupply ChainControl SystemQuestions15 March 20113

4. Company Profile1st April 1976Steve JobsIncorporated 3rd January 1977Apple Computer, Inc. Apple Inc. 7th January 2007Cupertino, CaliforniaIndustry: Computer Hardware, Software andElectronics46.600 FTE, 2.800 TE$65.23 billion 15 March 20114

5. Competition15 March 20115

6. ProductsHardware:MacintoshiPodiPhoneiPadSoftware:Mac OS X iTunesInternet browsers Other Software15 March 20116

7. SWOTStrengthsThreatsInnovation Growing IndustrySuperior Quality Strategic AlliancesWeaknessesOpportunitiesHigh Price CompetitionNiche Market Substitues15 March 20117

8. LogisticsCompetitiveweaponVerticalintegrationOwns all strategic junctionsHardwareSoftwareChipsVolumeReverse logistics15 March 20118

9. AMR Research No. 115 March 20119

10. Supply ChainExample of iPhonefrom Apple StoreThe Wall Street Journal15 March 201110

11. Supply Chain of aniPhoneSamsung (Singapore): CPU + Video chipsInfineon(Singapore): Baseband CommunicationsPrimax Electronics (Taiwan): Digital Camera ModulesFoxconnInternational (Taiwan): Internal circuitryEntery Industrial (Taiwan): Connectors15 March 201111

12. Supply Chain of aniPhoneCambridge Silicon (Taiwan): BluetoothUmicron Technology (Taiwan): circuit boardCatcher Technology (Taiwan): CasingsBroadcomm (US): Touch Screen ControlsMarvell (US): 802.11 Specific PartsApple Shenzhen (China): Assembling+ Inventory15 March 201112

13. Supply Chain of aniPhone15 March 201113

14. Supply Chain11 locationsbeforepick, pack andship4 countriesiPhone in BusinessOwningstrategicjunctionsMerge Centers15 March 201114

15. QuestionWhy is Apple on top of the Top 25 AMR Supply Chain list?Answer: Apple excels on a operational and innovative level again and again in one of the most competitive markets. 15 March 201115

16. Questions?15 March 201116