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An Analysis of Smart Speaker
Industry in the China Market:
Using the Tmall Genie Product
Family as an Example
STUDENT: LI-CHUN KO
ADVISOR: PROFESSOR SHARI S. C. SHANG
INTERNATIONAL MBA PROGRAM, NCCU
Outline
 Introduction
 Overview on Smart Speakers and the Market
 International brands in the U.S. and European Markets
 Local brands in the China Market
 Business Model of the Tmall Genie Product Family
 Competitive Analysis of the Tmall Genie Product Family
 Porter’s Five Forces Model
 SWOT
 Recommendations
 Summary
Introduction SMART SPEAKERS AND THE
MARKET
Amazon Echo: the first smart speaker
 Amazon Echo is a smart speaker that connects to
the voice-controlled intelligent personal assistant
service Alexa
 Say the word ”Alexa”, and the device’s top glows
blue, awaiting your command.
 Hears you with far-field voice recognition
 Plays music from Amazon Music, Spotify, Pandora,
iHeartRadio, etc.
 Answers questions, reads the news, reports traffic
and weather, reads audiobooks from Audible
 Controls lights, fans, switches and compatible
devices from Philips, Samsung Nest, and others
 Allows purchasing by voice using default settings
New “Skills”
 Alexa provides a set of built-in
capabilities, referred to as skills.
 New skills may be added to provide
more capabilities like ordering a pizza
from Domino's or requesting a ride
from Uber
 Over 40,000 Amazon Alexa skills
worldwide
Market Overview (1/2)
(3.2MU)
(2.5MU)
Market Overview (2/2)
 As of early 2018, none of the international brands have announced a plan to
penetrate the Chinese market
 This might be due to the lack of Mandarin support or for political reasons
 The aim of this thesis
 Survey on major smart speaker products and virtual assistants in the market to learn from
international brands
 Alibaba is used to illustrate how a manufacture may develop its strategy to sustain the
business in the China market
 Other players should be able to develop their strategy in a similar way
Alibaba (1/2): Alibaba Group Holding Limited
 Multinational e-commerce, retail, Internet, and AI technology
conglomerate founded in 1999 that provides B2B, B2C, and C2C sales
services via web portals, as well as electronic payment services, shopping
search engines and cloud computing services.
 Orchestrated China's Singles' Day into the world's biggest online shopping
day
 Online sales and profits surpassed all US retailers (including Walmart,
Amazon and eBay) combined since 2015
Alibaba (2/2): Tmall Genie Products
2017.7
Tmall Genie X1
CNY¥499
99
2018.3
Tmall Genie M1
CNY¥299
2018.5
Tmall Genie
Fang Tang (方糖)
CNY¥199
89
2018.5
Tmall Genie
Kid Edition
CNY¥199
2018.5
Tmall Genie
TV Box
CNY¥399
U.S. and
European
Markets
INTERNATIONAL BRANDS:
AMAZON, GOOGLE, APPLE
Amazon (1/3)
2014.11
Echo
USD$99.99
89.99
2016.3
Echo Dot
USD$49.99
34.99
2018.5
Echo Dot
Kids
USD$79.99
2016.3
Echo Tap
USD$129.99
79.99
2017.10
Echo Plus
USD$149.99
Amazon (2/3)
2017.6
Echo Show
USD$229.99
149.99
2017.9
Echo Spot
USD$129.99
2018.6
Fire TV Cube
USD$119.99
2017.4
Echo Look
USD$199.99
Amazon (3/3)
Echo Button
USD$19.99
for 2
Echo connect
USD$34.49
Alexa Voice
Remote
USD$29.99
Google
2016.11
Google Home
USD$129
2017.10
Google Home
Mini
USD$4939
2017.12
Google Home
Max
USD$399
Apple
2018.2
Homepod
USD$349
Alibaba Amazon Google Apple
1st Product Launch
Time
July 2017 Nov. 2014 Nov. 2016 Feb. 2018
Virtual Assistant AliGenie Alexa Google Assistant Siri
# of Models 5 9 3 1
List Price (USD) $31, $47, $62, $78
$50, $80, $100,
$119, $130, $150
$49, $129, $399 $349
Platform Openness High High High Low
Special Features
(may available
only on selected
models)
Recharging
prepaid cards, DTS
sound
qualification, TV
box, Xholder
Echo accessories,
TV box, multi-room
music playback
YouTube Music,
interoperability with
Chromecast, free
calling in the U.S.
and Canada
Synchronized music
playback
Room-sensing
technology, deep
Apple integration,
multi-speaker
support
Target Segments
Children, Young
Adults, Elders,
Household Users,
Business Users
Children, Young
Adults, Household
Users, Business
Users, Fashion
People
Young Adults,
Household Users,
High-end users
High-end users
Xholder adds visual
recognition to
Alibaba’s smart
speakers
China Market LOCAL BRANDS: JD.COM, XIAOMI,
BAIDU, TENCENT
JD.com (1/2)
2015.8
DingDong A1
CNY¥798
DingDong A1X
CNY¥998
2017.7
DingDong Top
CNY¥399
2015.12
DingDong Q1
CNY¥199
2016.10
DingDong A3
CNY¥598
JD.com (2/2)
2017.7
DingDong 2
CNY¥799
599
2018.5
DingDong Mini2
CNY¥299
79
2018.5
DingDong Play
CNY¥1,899
Baidu
2017.12
Raven H
CNY¥1,699
2018.3
Xiao Du Zai Jia
(小度在家)
CNY¥599
2018.6
Xiao Du smart speaker
CNY¥249
89
Xiaomi, Tencent
2017.7
Xiaomi AI
CNY¥299
2018.3
Xiao Ai Mini
CNY¥169
99
2018.4
Tencent Tingting
CNY¥699
Alibaba JD.com Xaiomi Baidu Tencent
1st Product Launch
Time
July 2017 Aug. 2015 July 2017 Nov. 2017 Apr. 2018
Virtual Assistant AliGenie JD Alpha Xiao Ai DuerOS Xiaowei
# of Models 5 8 2 3 1
List Price (CNY¥)
$199, $299, $399,
$499
$199, $299, $399,
$598, $798, $799,
$998, $1,899
$169, $229
$249, $599,
$1,699
$699
Platform Openness High High Low High High
Special Features
(may available
only on selected
models)
Recharging
prepaid cards,
Xholder, DTS
sound, TV box
AR integration,
making voice
calls
Nothing special
but very
affordable
Multi-party video
call, Tymphany
speaker
integration
Premium
audio quality,
WeChat
integration
Target Segments
Children, Young
Adults, Elders,
Household Users,
Business Users
Children, Young
Adults, Household
Users, High-end
users
Household Users,
Low-end Users
Children,
Household Users,
High-end users
Household
Users
2015H2 2016H1 2017H1 2018H1
2017.7
Xiaomi AI
CNY¥299
2018.3
Xiao Ai Mini
CNY¥169 99
2018.4
Tencent Tingting
CNY¥699
2018.3
Xiao Du Zai Jia
CNY¥599
2017.12
Raven H
CNY¥1,699
¥1,500
¥1,000
¥500
2018.6
Xiao Du smart speaker
CNY¥249 89
2017.7
DingDong 2
CNY¥799 599
2018.5
DingDong Mini2
CNY¥29979
2018.5
DingDong Play
CNY¥1,899
2015.8
DingDong A1 CNY¥798
DingDong A1X CNY¥998
2017.7
DingDong Top
CNY¥399
2015.12
DingDong Q1
CNY¥199
2016.10
DingDong A3
CNY¥598 2017.7
Tmall Genie X1
CNY¥499 99
2018.3
Tmall Genie M1
CNY¥299
2018.5
Tmall Genie Fang Tang
CNY¥199 89
2018.5
Tmall Genie Kid Edition
CNY¥199
2018.5
Tmall Genie TV Box
CNY¥399
2016H2 2017H2 2018H2
Smart Speaker Prices in
the China Market
Business Model BUSINESS CANVAS OF
ALIBABA
Key Partners
• Brands/platforms
manufacturing
AliGenie
compatible smart
devices
• Enterprises (hotels,
airline lounges ,
etc.)
• Hardware
manufacturers
Cost Structure
• Product manufacture cost
• AliGenie R&D and maintenance
cost
• Content/copyright purchase
Revenue Streams
General Users
• Selling Tmall Genie family products
• Voice-driven shopping
• Personal data shared
Key Activities
• Cutting edge voice
recognition (in
Mandarin) and AI
• Necessary support
to build the
ecosystem
Key Resources
• Voice assistant
AliGenie
• Taobao andTmall
• Alipay
• Developers’
website
Value
Propositions
Allow users to get
their jobs done in a
more convenient and
natural way using
voice interactions
Customer
Relationships
• Tmall Genie App
• Taobao account
• Build its own
ecosystem
Channels
• Four experience
stores in China
• Online stores
Customer
Segments
People who
• Prefer using oral
commends instead
of fingers to do
things
• Interested in smart
homes
• Open to use the
smart speaker as a
babysitter
• Would like new
technology to
assist elders’ life
Enterprise Clients
• Customization service fee
• Rental fee
• Subscription fee
Developers
• Platform licensing fee
Competitive
Analysis of the
Tmall Genie
Product Family
PORTER’S FIVE FORCES AND
SWOT ANALYSIS
Industry
Rivalry
Threat of
substitutes
Bargaining
power of
customers
Threat of
new
entrants
Bargaining
power of
suppliers
Porter’s Five
Forces Model
The market is in a
price war &
competition is very
intense
Driving force is the
virtual assistant service
Foreseeable threat from
substitutes is low
High
2018.5
Fang Tang CNY¥199 89
2018.6
Xiao Du CNY¥249 89
Limited; Alibaba holds
AliGenie; hardware spec
not the latest.
JD.com is potentially the
toughest
BATX are already in the
market!
SWOT Analysis
Strength
 The largest retailing company in the
world
 Alibaba Cloud is the largest cloud
computing company in China
 DingTalk is the most popular team
collaboration and communication
platform in the business sector in China
Opportunities
 Sell more to consumers by collecting
more personal information and
providing more accurate shopping
recommendation.
 Provide AliGenie over Alibaba Cloud to
generate revenue
 Take the advantage of DingTalk and
provide smart office applications for
corporate clients
Weakness
 High discounts on products
 Lack of direct income by providing
AliGenie service
 Lack of native penetrations (e.g.
operating system) on mobile platform
(e.g. cell phone, tablet)
Threats
 Dropping profitability
 No direct revenue to sustain the
business in a long run
 Unable to provide best integration/user
experience on mobile platforms
Recommendations
INDUSTRY TRENDS AND
COMPETITIVE ADVANTAGE
ESTABLISHMENT
Observation on Industry Trends
 Screen and camera are essential to higher priced smart speaker product
 DingDong Play, and Xiao Du Zai Jia
 Further classification on market segments
 Smart speakers for kid, elders, fashion people, etc.
 Critical to have some unique resource: Taobao, WeChat, YouTube, etc.
 High-end smart speaker products are not widely accepted
 Raven H, Homepod
 Corporate clients are becoming the potential sources to generate stable
revenues
 Alexa for business
Strategy Recommendation (1/3)
 Superior Quality
 Adding screens and cameras
to provide value added
services
 Synchronized sound playback
 Accurate voice recognition is
very critical to business users
 Achieve 99% voice recognition
accuracy rate
 Superior Innovation
 Carry out more sophisticated
conversations (e.g. Google
Duplex-like style)
 Provide alternatives to users
 More accessories to
differentiate with others (e.g.
Xholder)
 Headphone is a good
candidate
Strategy Recommendation (2/3)
 Superior Customer
Responsiveness
 Collect more data and provide
more accurate
recommendation
 Focus on niche markets and
identify needs from different
segments and combine with
other services
 Free cooking videos with
suggested shopping lists
 Superior Efficiency
 Standardize the components
to improve manufacturing
efficiency
 Big data analysis to adopt just-
in-time inventory management
and reduce inventory and
increase capital efficiency
Strategy Recommendation (3/3)
 Other Recommendation
 Paid skills/subscription
 Provide AliGenie over Alibaba Cloud to generate revenue
 Provide smart office applications for business users to generate long term revenue
 Collaborate with leading cellular phone brands including Huawei, vivo, and OPPO to
have native penetrations on mobile devices
 Alibaba may collaborate with Baidu: once a new Tmall Genie product comes with a
LCD display, it will be able to show voice search results as well as advertisements
 Licensing to 3rd platforms (e.g. acre, ASUS in Taiwan) for different market penetrations
Summary
Summary
 Comprehensive study on the major smart speaker product in the
market
 Business canvas is used to analyze Alibaba’s business model
 Porter’s five forces model is used to provide an overall analysis on
the Industry
 Use SWOT to identify Alibaba’s business competition
 Recommendations on Alibaba’s strategy to build competitive
advantage: superior efficiency, superior quality, superior customer
responsiveness, and superior innovation and the result of SWOT
analysis
Thank you
Q&A
Interaction with Alexa
 Understanding and responding to your
questions in seconds
 Amazon processes and retains audio,
interactions, and other data in the
cloud
 Examples
 You: “Alexa, how tall is Mount Everest?”
 Alexa: “The height of Mount Everest is
8,848 meters”
 You: “Alexa, set a timer for eight
minutes.”
 Alexa: “Eight minutes, starting now.”
 Allows purchasing by voice using your
default payment and shipping
settings
 Shopping example:
 You: “Alexa, add wrapping paper in
the shopping list”
 Alexa: “I have added wrapping paper
in your shopping list”
 You can require a speakable
confirmation code, turn off voice
purchasing, and see product and
order details in your Alexa app

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Smart Speaker Industry in the China Market

  • 1. An Analysis of Smart Speaker Industry in the China Market: Using the Tmall Genie Product Family as an Example STUDENT: LI-CHUN KO ADVISOR: PROFESSOR SHARI S. C. SHANG INTERNATIONAL MBA PROGRAM, NCCU
  • 2. Outline  Introduction  Overview on Smart Speakers and the Market  International brands in the U.S. and European Markets  Local brands in the China Market  Business Model of the Tmall Genie Product Family  Competitive Analysis of the Tmall Genie Product Family  Porter’s Five Forces Model  SWOT  Recommendations  Summary
  • 4. Amazon Echo: the first smart speaker  Amazon Echo is a smart speaker that connects to the voice-controlled intelligent personal assistant service Alexa  Say the word ”Alexa”, and the device’s top glows blue, awaiting your command.  Hears you with far-field voice recognition  Plays music from Amazon Music, Spotify, Pandora, iHeartRadio, etc.  Answers questions, reads the news, reports traffic and weather, reads audiobooks from Audible  Controls lights, fans, switches and compatible devices from Philips, Samsung Nest, and others  Allows purchasing by voice using default settings
  • 5. New “Skills”  Alexa provides a set of built-in capabilities, referred to as skills.  New skills may be added to provide more capabilities like ordering a pizza from Domino's or requesting a ride from Uber  Over 40,000 Amazon Alexa skills worldwide
  • 7. Market Overview (2/2)  As of early 2018, none of the international brands have announced a plan to penetrate the Chinese market  This might be due to the lack of Mandarin support or for political reasons  The aim of this thesis  Survey on major smart speaker products and virtual assistants in the market to learn from international brands  Alibaba is used to illustrate how a manufacture may develop its strategy to sustain the business in the China market  Other players should be able to develop their strategy in a similar way
  • 8. Alibaba (1/2): Alibaba Group Holding Limited  Multinational e-commerce, retail, Internet, and AI technology conglomerate founded in 1999 that provides B2B, B2C, and C2C sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services.  Orchestrated China's Singles' Day into the world's biggest online shopping day  Online sales and profits surpassed all US retailers (including Walmart, Amazon and eBay) combined since 2015
  • 9. Alibaba (2/2): Tmall Genie Products 2017.7 Tmall Genie X1 CNY¥499 99 2018.3 Tmall Genie M1 CNY¥299 2018.5 Tmall Genie Fang Tang (方糖) CNY¥199 89 2018.5 Tmall Genie Kid Edition CNY¥199 2018.5 Tmall Genie TV Box CNY¥399
  • 11. Amazon (1/3) 2014.11 Echo USD$99.99 89.99 2016.3 Echo Dot USD$49.99 34.99 2018.5 Echo Dot Kids USD$79.99 2016.3 Echo Tap USD$129.99 79.99 2017.10 Echo Plus USD$149.99
  • 12. Amazon (2/3) 2017.6 Echo Show USD$229.99 149.99 2017.9 Echo Spot USD$129.99 2018.6 Fire TV Cube USD$119.99 2017.4 Echo Look USD$199.99
  • 13. Amazon (3/3) Echo Button USD$19.99 for 2 Echo connect USD$34.49 Alexa Voice Remote USD$29.99
  • 16. Alibaba Amazon Google Apple 1st Product Launch Time July 2017 Nov. 2014 Nov. 2016 Feb. 2018 Virtual Assistant AliGenie Alexa Google Assistant Siri # of Models 5 9 3 1 List Price (USD) $31, $47, $62, $78 $50, $80, $100, $119, $130, $150 $49, $129, $399 $349 Platform Openness High High High Low Special Features (may available only on selected models) Recharging prepaid cards, DTS sound qualification, TV box, Xholder Echo accessories, TV box, multi-room music playback YouTube Music, interoperability with Chromecast, free calling in the U.S. and Canada Synchronized music playback Room-sensing technology, deep Apple integration, multi-speaker support Target Segments Children, Young Adults, Elders, Household Users, Business Users Children, Young Adults, Household Users, Business Users, Fashion People Young Adults, Household Users, High-end users High-end users Xholder adds visual recognition to Alibaba’s smart speakers
  • 17. China Market LOCAL BRANDS: JD.COM, XIAOMI, BAIDU, TENCENT
  • 18. JD.com (1/2) 2015.8 DingDong A1 CNY¥798 DingDong A1X CNY¥998 2017.7 DingDong Top CNY¥399 2015.12 DingDong Q1 CNY¥199 2016.10 DingDong A3 CNY¥598
  • 19. JD.com (2/2) 2017.7 DingDong 2 CNY¥799 599 2018.5 DingDong Mini2 CNY¥299 79 2018.5 DingDong Play CNY¥1,899
  • 20. Baidu 2017.12 Raven H CNY¥1,699 2018.3 Xiao Du Zai Jia (小度在家) CNY¥599 2018.6 Xiao Du smart speaker CNY¥249 89
  • 21. Xiaomi, Tencent 2017.7 Xiaomi AI CNY¥299 2018.3 Xiao Ai Mini CNY¥169 99 2018.4 Tencent Tingting CNY¥699
  • 22. Alibaba JD.com Xaiomi Baidu Tencent 1st Product Launch Time July 2017 Aug. 2015 July 2017 Nov. 2017 Apr. 2018 Virtual Assistant AliGenie JD Alpha Xiao Ai DuerOS Xiaowei # of Models 5 8 2 3 1 List Price (CNY¥) $199, $299, $399, $499 $199, $299, $399, $598, $798, $799, $998, $1,899 $169, $229 $249, $599, $1,699 $699 Platform Openness High High Low High High Special Features (may available only on selected models) Recharging prepaid cards, Xholder, DTS sound, TV box AR integration, making voice calls Nothing special but very affordable Multi-party video call, Tymphany speaker integration Premium audio quality, WeChat integration Target Segments Children, Young Adults, Elders, Household Users, Business Users Children, Young Adults, Household Users, High-end users Household Users, Low-end Users Children, Household Users, High-end users Household Users
  • 23. 2015H2 2016H1 2017H1 2018H1 2017.7 Xiaomi AI CNY¥299 2018.3 Xiao Ai Mini CNY¥169 99 2018.4 Tencent Tingting CNY¥699 2018.3 Xiao Du Zai Jia CNY¥599 2017.12 Raven H CNY¥1,699 ¥1,500 ¥1,000 ¥500 2018.6 Xiao Du smart speaker CNY¥249 89 2017.7 DingDong 2 CNY¥799 599 2018.5 DingDong Mini2 CNY¥29979 2018.5 DingDong Play CNY¥1,899 2015.8 DingDong A1 CNY¥798 DingDong A1X CNY¥998 2017.7 DingDong Top CNY¥399 2015.12 DingDong Q1 CNY¥199 2016.10 DingDong A3 CNY¥598 2017.7 Tmall Genie X1 CNY¥499 99 2018.3 Tmall Genie M1 CNY¥299 2018.5 Tmall Genie Fang Tang CNY¥199 89 2018.5 Tmall Genie Kid Edition CNY¥199 2018.5 Tmall Genie TV Box CNY¥399 2016H2 2017H2 2018H2 Smart Speaker Prices in the China Market
  • 24. Business Model BUSINESS CANVAS OF ALIBABA
  • 25. Key Partners • Brands/platforms manufacturing AliGenie compatible smart devices • Enterprises (hotels, airline lounges , etc.) • Hardware manufacturers Cost Structure • Product manufacture cost • AliGenie R&D and maintenance cost • Content/copyright purchase Revenue Streams General Users • Selling Tmall Genie family products • Voice-driven shopping • Personal data shared Key Activities • Cutting edge voice recognition (in Mandarin) and AI • Necessary support to build the ecosystem Key Resources • Voice assistant AliGenie • Taobao andTmall • Alipay • Developers’ website Value Propositions Allow users to get their jobs done in a more convenient and natural way using voice interactions Customer Relationships • Tmall Genie App • Taobao account • Build its own ecosystem Channels • Four experience stores in China • Online stores Customer Segments People who • Prefer using oral commends instead of fingers to do things • Interested in smart homes • Open to use the smart speaker as a babysitter • Would like new technology to assist elders’ life Enterprise Clients • Customization service fee • Rental fee • Subscription fee Developers • Platform licensing fee
  • 26. Competitive Analysis of the Tmall Genie Product Family PORTER’S FIVE FORCES AND SWOT ANALYSIS
  • 27. Industry Rivalry Threat of substitutes Bargaining power of customers Threat of new entrants Bargaining power of suppliers Porter’s Five Forces Model The market is in a price war & competition is very intense Driving force is the virtual assistant service Foreseeable threat from substitutes is low High 2018.5 Fang Tang CNY¥199 89 2018.6 Xiao Du CNY¥249 89 Limited; Alibaba holds AliGenie; hardware spec not the latest. JD.com is potentially the toughest BATX are already in the market!
  • 28. SWOT Analysis Strength  The largest retailing company in the world  Alibaba Cloud is the largest cloud computing company in China  DingTalk is the most popular team collaboration and communication platform in the business sector in China Opportunities  Sell more to consumers by collecting more personal information and providing more accurate shopping recommendation.  Provide AliGenie over Alibaba Cloud to generate revenue  Take the advantage of DingTalk and provide smart office applications for corporate clients Weakness  High discounts on products  Lack of direct income by providing AliGenie service  Lack of native penetrations (e.g. operating system) on mobile platform (e.g. cell phone, tablet) Threats  Dropping profitability  No direct revenue to sustain the business in a long run  Unable to provide best integration/user experience on mobile platforms
  • 30. Observation on Industry Trends  Screen and camera are essential to higher priced smart speaker product  DingDong Play, and Xiao Du Zai Jia  Further classification on market segments  Smart speakers for kid, elders, fashion people, etc.  Critical to have some unique resource: Taobao, WeChat, YouTube, etc.  High-end smart speaker products are not widely accepted  Raven H, Homepod  Corporate clients are becoming the potential sources to generate stable revenues  Alexa for business
  • 31. Strategy Recommendation (1/3)  Superior Quality  Adding screens and cameras to provide value added services  Synchronized sound playback  Accurate voice recognition is very critical to business users  Achieve 99% voice recognition accuracy rate  Superior Innovation  Carry out more sophisticated conversations (e.g. Google Duplex-like style)  Provide alternatives to users  More accessories to differentiate with others (e.g. Xholder)  Headphone is a good candidate
  • 32. Strategy Recommendation (2/3)  Superior Customer Responsiveness  Collect more data and provide more accurate recommendation  Focus on niche markets and identify needs from different segments and combine with other services  Free cooking videos with suggested shopping lists  Superior Efficiency  Standardize the components to improve manufacturing efficiency  Big data analysis to adopt just- in-time inventory management and reduce inventory and increase capital efficiency
  • 33. Strategy Recommendation (3/3)  Other Recommendation  Paid skills/subscription  Provide AliGenie over Alibaba Cloud to generate revenue  Provide smart office applications for business users to generate long term revenue  Collaborate with leading cellular phone brands including Huawei, vivo, and OPPO to have native penetrations on mobile devices  Alibaba may collaborate with Baidu: once a new Tmall Genie product comes with a LCD display, it will be able to show voice search results as well as advertisements  Licensing to 3rd platforms (e.g. acre, ASUS in Taiwan) for different market penetrations
  • 35. Summary  Comprehensive study on the major smart speaker product in the market  Business canvas is used to analyze Alibaba’s business model  Porter’s five forces model is used to provide an overall analysis on the Industry  Use SWOT to identify Alibaba’s business competition  Recommendations on Alibaba’s strategy to build competitive advantage: superior efficiency, superior quality, superior customer responsiveness, and superior innovation and the result of SWOT analysis
  • 37. Interaction with Alexa  Understanding and responding to your questions in seconds  Amazon processes and retains audio, interactions, and other data in the cloud  Examples  You: “Alexa, how tall is Mount Everest?”  Alexa: “The height of Mount Everest is 8,848 meters”  You: “Alexa, set a timer for eight minutes.”  Alexa: “Eight minutes, starting now.”  Allows purchasing by voice using your default payment and shipping settings  Shopping example:  You: “Alexa, add wrapping paper in the shopping list”  Alexa: “I have added wrapping paper in your shopping list”  You can require a speakable confirmation code, turn off voice purchasing, and see product and order details in your Alexa app