Hip2Save is a frugal living blog started in 2008 by Collin Morgan, a stay-at-home mom with three kids, as a way to be more financially accountable. The blog shares ways for readers to save money through coupons, online deals, and shopping sales at stores. Its mission is to help people live more fulfilling lives by saving money in a fun way. Readers can get started by creating a Facebook page, visiting the Hip2Save website, choosing from coupons, free samples or sweepstakes offers, clicking "Like" and filling out a short form.