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Persuasive Language Techniques [Year 10].pptx
- 1. Persuasive Language Techniques Howto convince your audience 10 EALD
- 2. Methods of persuasion Thereare three key appeals we can make to the target audience when attempting to convince them to agree with our statements or beliefs: ETHOS PATHOS LOGOS An appeal to emotion An appeal to logic An appeal to ethics
- 3. Ethos An appeal toethics Ethos is an appeal to the writer or speaker’s credibility and authority on a subject. When a person appeals to ethos, they are trying to persuade the audience that they can be trusted because they are an expert on the topic. As the person who started the Homeless Project charity, I have had over 20 years of experience working with homeless people in Adelaide.
- 4. Pathos An appeal toemotion Pathos is an appeal to the audience’s emotions. By making the audience feel a particular emotion (i.e. happy, sad, angry, scared etc.), it is more likely that they will be persuaded to believe or agree with the writer/speaker. If you do not donate to our charity today, thousands of people will starve during winter.
- 5. Logos An appeal tologic Logos is an appeal to the audience’s logic and reasoning skills. The writer or speaker must support their claims with facts, evidence and reasoning. Facts are impossible to deny, so logos is extremely important when persuading people. 68% of homeless people do not have adequate clothing to protect them from cold weather during winter. This is why our charity requires donations of clothing.
- 6. Using Ethos, Pathos andLogos There are a variety of persuasive techniques we can use to appeal to ethos, pathos and logos and persuade the target audience. We call these techniques CAREFROGS & I. C A R E F R O G S I ounter-argument necdote epetition motive language acts hetorical question pinion eneralisation tatistics nclusive language
- 7. Counter-Argument Pathos and logos Whenyou explore the opposite side of the position you’ve taken on an issue, but then explain why this side is wrong. Position: Mobile phones should not be allowed in schools. Counter Argument: Mobile phones do give students some interesting ways to learn, through using different apps. - the authors gives a reason to disagree with their position However, most of these apps can also be accessed on a laptop, so are mobile phones really necessary? - now the author explains why this side of the argument is wrong
- 8. Anecdote Ethos and pathos Whenyou tell a short story, or part of a story, about that really happened that relates to the topic. Topic: Why you should not show anger Anecdote: When I (the author) was a young boy, my friend Dylan would get angry all the time. He had trouble controlling his anger and would shout at his friends, including me, constantly. One day he was suspended from school because of this.
- 9. Repetition Pathos When you repeata word, phrase or idea more than once through the text. The more you repeat something, the more important it seems to the reader. It’s okay to not be okay. The people of this city deserve a leader they can trust, a leader they can respect and a leader they can count on always. We all have problems, but we can find a solution, a solution that works, a solution that suits us all.
- 10. Emotive Language Pathos When youuse language that makes the reader feel some of kind of emotion. This makes them more likely to pay attention and listen to you. Positive Language Negative Language Evaluative Language ● Beautiful ● Intelligent ● Kind ● Lovely ● Thoughtful ● Liar ● Cheater ● Useless ● Rude ● Terrible ● Important ● Valuable ● Significant ● Serious ● Casual
- 11. Facts Logos When you providethe reader with true statements from your research that can be proven. Facts are even more persuasive when they are referenced. The human heart is designed to pump blood through the body. The sun and moon control the ocean’s tides. South Australia is the driest state in the country (National Geographic 2022)
- 12. Rhetorical Question Ethos andpathos When you ask the reader a question that doesn’t need an answer. This helps to engage the reader and make them think about the question. Children these days aren’t doing enough chores around the house, which is stressing out parents. Don’t you want to help your parents more? Do I have lots of money? No, I don’t,
- 13. Opinion Ethos (your ownopinion) and logos (an expert’s opinion) When you give the reader: 1) Your own opinion on the focus topic, or… 2) An expert’s opinion on the topic. Personal Opinion Expert Opinion I don’t believe that violence is ever a good option, regardless of the situation. P.E. has been good for my health, and that’s why all students should do it. According to Jonathan Smith (2002), the head of the Anti-Violence Committee, teenagers who commit violent acts almost always regret their decisions.
- 14. Generationalisation Pathos When you makea broad statement about a large group of people that isn’t completely based on facts or research, in order to prove a point. Most children don’t enjoy learning mathematics in school. All Australians agree that the beach is the best place to spend a hot day in summer. Many people don’t enjoy living in countries that experience cold winters.
- 15. Statistics Logos When you usenumbers or data from research. to support your statements. This strengthens your argument and makes it seem more believable to the audience. 68% of children surveyed in the school felt that NAPLAN was stressful. Our animal shelter needs to reduce its number by 75% to make room for new animals. Can you please adopt one of our dogs?
- 16. Inclusive Language Pathos When youuse personal pronouns like “you” and “we” in your argument. These words make the audience feel like they are involved and included in what you’re discussing. How would you feel if your own brother or sister was being bullied in school? I must tell you that I completely disagree with the idea that math tests are not a useful way to learn how to solve math problems.
- 17. Language history 01 Neptune isthe farthest planet from the Sun 02 Saturn is a gas giant and has several rings Mercury is the closest planet to the Sun 04 03 Despite being red, Mars is a cold place
- 18. Awesome words Because keywords are great for catching your audience’s attention
- 19. Let's talk aboutvocabulary skills Do you know what helps you make your point clear? Lists like this one: ● Because they’re simple ● You can organize your ideas clearly ● And because you’ll never forget to buy milk! And the most important thing: the audience won’t miss the point of your presentation
- 20. 10,000,000 Big numbers catchyour audience’s attention
- 21. Synonyms and antonyms Youcan enter a subtitle here if you need it 02
- 22. Defining synonyms andantonyms Mercury is the closest planet to the Sun and the smallest one Synonyms Venus has a beautiful name and is the second planet from the Sun Antonyms
- 23. Some examples ofsynonyms and antonyms Synonyms Antonyms Angry Furious Happy Empty Vacant Full Windy Breezy Calm Old Ancient New Clean Washed Dirty
- 24. Exercise 1: Synonymsand antonyms Match the words with their synonym and antonym Synonyms Antonyms Pretty Smile Cold Friend Frosty Nice Grin Buddy Soft Early Black Never Always Hard Far White
- 25. Exercise 1: Synonymsand antonyms Match the words with their synonym and antonym Synonyms Antonyms Pretty Smile Cold Friend Frosty Nice Grin Buddy Soft Early Black Never Always Hard Far White
- 26. The language aroundthe world Mercury is the closest planet to the Sun It’s the biggest planet of them all It is composed of hydrogen and helium Saturn Mercury Jupiter 1 2 3 1 2 3
- 27. 333,000 Earths is theSun’s mass 9h 55m 23s Is Jupiter’s rotation period 386,000 km Distance between the Earth and the Moon
- 28. Desktop mockup You canreplace the image on the screen with your own work
- 29. Tablet app You canreplace the image on the screen with your own work
- 30. Smartphone You can replacethe image on the screen with your own work
- 31. Prefixes and suffixes Youcan enter a subtitle here if you need it 03
- 32. Some vocabulary skills Despitebeing red, Mars is a cold place, not hot Mars It’s a gas giant and the biggest planet in the Solar System Saturn is a gas giant and is composed of hydrogen and helium Saturn Jupiter
- 33. A picture isworth a thousand words
- 34. Exercise 2: Prefixesand suffixes Move the prefix or suffix box to create new words Un Dis ness Im ful er Hope possible Slow like able Mad
- 35. Exercise 2: Prefixesand suffixes Move the prefix or suffix box to create new words Un Dis ness Im ful er Hope possible Slow like able Mad
- 36. A picture always reinforcesthe concept Use an image instead of long texts
- 37. Our team You canreplace the image on the screen with your own Elena James You can replace the image on the screen with your own John Doe
- 38. Homophones You can entera subtitle here if you need it 04
- 39. Exercise 3: homophones Fillin the sentences with the words from the box Pair Won Knew I have two brothers and ________ sister They’ve _________ the first prize! She asked me if I _________ her brother She’s eating a big, sweet _________ I’ve bought a _________ of_________ shoes Pear One New
- 40. She asked meif I _________ her brother I’ve bought a _________ of_________ shoes They’ve _________ the first prize! Exercise 3: homophones Fill in the sentences with the words from the box Pair Won Knew I have two brothers and ________ sister She’s eating a big, sweet _________ Pear One New
- 41. Languages in theworld Earth is the third planet from the Sun English Despite being red, Mars is a cold place Chinese Neptune is the farthest planet from the Sun Spanish 50% 40% 10%
- 42. This is agraph Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Mercury is the closest planet to the Sun Mercury Mars Despite being red, Mars is a cold place Saturn Saturn is composed of hydrogen and helium 56% 14% 30%
- 43. Different forms ofcommunication Venus is the second planet from the Sun Oral Jupiter is the biggest planet of them all Visual Despite being red, Mars is a cold place, not hot Written 1 3 2 1 3 2
- 44. An arm anda leg I cried my heart out Keep your chin up Pulling your leg Exercise 4: idioms Connect each idiom with its sentence It was such a sad movie that I_________ ________ , I’m sure someone will find your kitten I cut my own hair because the hairdresser costs ________ I’m just _____________ . I didn’t really dye my hair blue
- 45. An arm anda leg I cried my heart out Keep your chin up Pulling your leg Exercise 4: idioms Connect each idiom with its sentence It was such a sad movie that I_________ ________ , I’m sure someone will find your kitten I cut my own hair because the hairdresser costs ________ I’m just _____________ . I didn’t really dye my hair blue
- 46. Whoa!! Mercury is theclosest planet to the Sun and the smallest one of them all
- 47. Exercise 5: Latinand Greek roots Fill in the blank with the meaning of each root Bio Chron Geo Graph Phobia Photo Duc Form Grad Ques Rupt Spec Greek roots Latin roots
- 48. Exercise 5: Latinand Greek roots Fill in the blank with the meaning of each root Bio Life Chron Time Geo Earth Graph To write Phobia Fear Photo Light Duc To lead Form Shape Grad Step Ques To ask Rupt To break Spec To see Greek roots Latin roots
- 49. What are theconclusions? Mercury is the closest planet to the Sun Mercury It is composed of hydrogen and helium Saturn Is the biggest planet in the Solar System Jupiter Mars is a very cold place, not hot Mars
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