A user retention overview for app developers. Discover the most effective ways to build a loyal, long term user base that will guarantee the long term success of your project.

2. At last count, in October 2013, over 1 million apps were
available from Apple’s app store.
In excess of 60 billion apps have been downloaded from that store to date.
The app market has become incredibly competitive.
An innovative idea and a rich feature set are no longer enough
to ensure your app’s success.
Deeper and more meaningful user relationships are the only way to gain
an edge in this extremely competitive market

3. Let’s follow a new app as it
gains the skills it needs to level
up its user relationships

4. Make it easy for your users to talk to you.
Respond to their feedback. React to their
complaints and suggestions.
•
Build a direct feedback system into your app (+10 Awareness , +10 Intelligence)
•
Respond to app store feedback (+10 Charisma, +5 Speechcraft)
•
Make an effort to reach out to unhappy users (+10 Charisma, +5 Speechcraft)

5. Never stop investigating the Behaviour
and preferences of our users
Once your app has built a core user base, you’ll have a direct line of
communication with users. Use it wisely!
Get to know your users and ensure that you are in a position to accurately gauge
how they respond to updates or interface changes.
(+10 Awareness, +15 Intelligence)

6. Relevance and personalisation
are critical when it comes to
communicating with users.
Push notifications
•Ideal for sending alerts and for testing
and research
In-app Messaging,
•Implement an in-app feedback system.
Great for upselling and cross-selling.
SMS
•Useful to send app download links.
•Unrivalled reach for retargeting lost users.
Mobile Email
•Great for detailed communications like new
product launches.
(+15 Speechcraft, +10 Intelligence, +5 Awareness)

7. When approached the right way, it is
possible to win back lost users.
Provided you have the right channel available,
you could tell them about new updates and fresh content,
or make them a special offer for re-installing.
(+15 Charisma +5 Speechcraft)

8. Social media presents an unrivalled opportunity for you to
publicise your commitment to keeping users happy and to
turn negative feedback into positive outcomes.
(+10 Charisma +10 Awareness, +10 Speechcraft)

9. The key to keeping your messages
relevant is list segmentation.
•
Don’t annoy users by broadcasting messages which should be targeted at
a small group.
•
Consider your choice of channel carefully and switch to another if one
proves unpopular.
•
Analyse engagement and open rates so you can keep refining your
segmentation.
(+10 Awareness, +10 Intelligence)

10. You’ve made it to the last level, but you’ve only
scratched the surface of this adventure!
GET THE DETAILED GUIDE
HOW TO WIN FRIENDS AND INFLUENCE USERS
A User Retention Guide for Mobile App Developers
GET THE INFOGRAPHIC
DEFEATING THE ANONYMONSTER
How to Build a Clan of Loyal Users. A Guide for Apps

11. TEAM UP WITH CLICKATELL
Clickatell is a global leader in mobile messaging and transaction services, which enable its
customers to connect, interact and transact with their business partners and communities
on their mobile phones. At the heart of everything we do at Clickatell, lies CMneXT, the next
generation SMS gateway that drives the Clickatell machine.
Clickatell’s range of freely available APIs ensures that you can seamlessly link your existing
systems to CMneXT. Whether you want to send SMS directly from a website, an email
client or your company’s bespoke software solution, we provide the flexibility and support
you need to turn your visions into realities.
Clickatell is the first choice for more than 15,000 enterprise, government, small to medium
businesses and application developers around the world.
Get all the tools you need to use mobile to
make friends and influence users.
Call: +27 21 910 7700
Email: expertadvisors@clickatell.com
www.clickatell.com