A presentation from the Mobile China: App Planet China conference.
From app idea to app sucess. marketing practices that will help your app to become successfull on different markets.
The document summarizes the current state of the Android app ecosystem in several countries and regions. It finds that the US continues to lead in app creations, with top cities like NYC and LA, accounting for 60 of the top 100 cities worldwide for app development. China has the biggest mobile market, with smartphone sales projected to reach 150 million. South Korea ranks in the top 5 countries for app downloads despite having less than 1% of the world's population. The document provides lessons and strategies for app development between the US, South Korea, China, and Latin America.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobile apps are becoming increasingly prevalent, with 80% of Americans owning smartphones and two-thirds sleeping with their phones. The number of available and downloaded apps has grown exponentially in recent years. Games are the most popular app genre, followed by news and weather apps. While mobile apps can help businesses and generate revenue, their development requires significant effort and costs, and they must be designed differently for each device platform. Developers must also consider whether apps require internet access or can function offline.
This document proposes a new selfie app called Retrica Plus that aims to provide safety features while taking selfies. The key points are:
1) The app would provide automatic photo filters tailored to the background and an alarm to warn users if they are in danger while taking selfies.
2) For women's safety, the app would allow female users to register emergency contacts so the app can send their location if they trigger an SOS alert twice.
3) The goals are to provide safety for selfie takers and make selfies more enjoyable while addressing women's safety issues and the lack of safety features in existing selfie apps.
App Promo Android Toronto Session 10/25Gary Yentin
This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
The document summarizes the current state of the Android app ecosystem in several countries and regions. It finds that the US continues to lead in app creations, with top cities like NYC and LA, accounting for 60 of the top 100 cities worldwide for app development. China has the biggest mobile market, with smartphone sales projected to reach 150 million. South Korea ranks in the top 5 countries for app downloads despite having less than 1% of the world's population. The document provides lessons and strategies for app development between the US, South Korea, China, and Latin America.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobile apps are becoming increasingly prevalent, with 80% of Americans owning smartphones and two-thirds sleeping with their phones. The number of available and downloaded apps has grown exponentially in recent years. Games are the most popular app genre, followed by news and weather apps. While mobile apps can help businesses and generate revenue, their development requires significant effort and costs, and they must be designed differently for each device platform. Developers must also consider whether apps require internet access or can function offline.
This document proposes a new selfie app called Retrica Plus that aims to provide safety features while taking selfies. The key points are:
1) The app would provide automatic photo filters tailored to the background and an alarm to warn users if they are in danger while taking selfies.
2) For women's safety, the app would allow female users to register emergency contacts so the app can send their location if they trigger an SOS alert twice.
3) The goals are to provide safety for selfie takers and make selfies more enjoyable while addressing women's safety issues and the lack of safety features in existing selfie apps.
App Promo Android Toronto Session 10/25Gary Yentin
This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
Cross platform audience measurement is important because today's consumers use multiple screens and have many choices. Tracking audience behavior across platforms allows marketers to understand which platforms consumers are using and how they behave on each one. Pandora and other media brands track installation rates, active usage, time spent, and repeat usage across iOS devices using tools from comScore. For example, Pandora has over a 50% installation rate on iPads but only a 19% active usage rate, while ESPN's mobile app has a higher 75% active usage rate despite a lower 19% installation rate. Understanding cross-platform audience behavior helps media companies and advertisers reach audiences throughout the day across different devices.
An attempt to study how apps (a billion dollar industry) reach us.
We conducted a study about how mobile apps are marketed and came up with 6 small chapters that will support your efforts in marketing your app business.
#PokemonGo Style
Detailed Research + Data at : http://bit.ly/retain-app-users-k
This document discusses the challenges of mobile app development and testing. It notes that only a small percentage of app developers will break even on their costs. It then contrasts the high costs and timelines of 7 years ago for mobile app development versus today, where budgets are lower and timelines shorter. The document emphasizes that user feedback is critical, as most users discover apps through rankings and reviews. It proposes leveraging the crowd for testing through a model that focuses efforts, sets incentives and rules, and provides the right tools. Finally, it provides two rules: don't crowd source development and don't solely rely on internal testing.
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
Mobile phone and smartphone usage continues to grow rapidly worldwide, with over 4.55 billion mobile phone users and over 1 billion smartphones expected to be sold next year. People are using more mobile apps for longer periods of time, with the average user accessing over 26 apps per month and spending 30 hours using apps. The number of app downloads is also increasing dramatically and is estimated to reach over 268 billion downloads by 2017. While most apps are free to download, over half of app users report being willing to pay up to $5 for an app, with men, older adults, graduates, city dwellers, and higher income individuals most likely to pay. The mobile apps market is growing very quickly, with app revenue increasing over 100% from
What is Mobile Application Development?Netsmartz LLC
As technology is growing at the speed of light, mobile applications have become highly popular among the people of all generations. These applications make it easy for smart phone users to carry out routine tasks. Mobile phone application development involves various platforms such as android, Symbian and iPhone OS blackberry operating system for different mobile devices.
1. The document discusses the global dominance of the Android platform, with over 1.3 billion active Android smartphones and tablets each month accounting for over 90% of all active devices worldwide.
2. Asia, particularly China, represents a massive opportunity for mobile gaming on Android - China alone has 251 million mobile gamers.
3. Most successful Android games are free-to-play and generate revenue through in-app purchases or advertising. Game genres have differing monetization and user retention patterns that should be considered.
4. Developing for Android requires accounting for the large number of different device models, with a small number making up the majority of the active user base. Audience and device targeting is important for user
This document analyzes mobile app download data from Q3 2014 to identify trends in app usage. It finds that emerging markets like China, India, and Indonesia are leading growth in downloads. Gaming is the largest app category but its growth is primarily from emerging markets. The cost of app installs varies by country and OS, with iOS generally more expensive than Android. App downloads peak in the evening, so developers should aim their marketing at this time.
Mobile App Stores Report 2013 & Make Money from TelcosDao Phuong Nam
This document analyzes mobile application stores and market trends. It reports that 44% of mobile devices shipped worldwide are smartphones, with Android having a 70% market share of shipped smartphones. The Google Play store is the largest app store with over 60 million downloads per day, accounting for 43% of all app downloads. Games remain the most popular app category on the Apple App Store, while social networking apps are most popular on Google Play. The document also discusses opportunities for mobile carriers to launch their own app stores and platforms to generate revenue from app downloads and in-app purchases.
Regardless of what OS powered mobile devices are heavily trending nowadays, app stores to them all are densely crowded; they even appears to be flooding. Two leading platforms – iOS and Android – now individually have more than a million apps. And as it’s naturally supposed to be, there are only a handful of apps that can really be called hit ones.
Mobile Application Trends - Marketing and Monetization by Biswas Dhakal - Nce...MobileNepal
Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
Every day we use 2000 dollar computers to build and test our apps. However, it has been shown that the next billion internet users will access our apps through low end devices with lots of limitations. They are on remote places of the globe, they have accessibility restrictions and devices with limited compute power and slow connection speeds. In this talk we will reflect on how to build and test apps that can be used by everyone and not just a few.
Presented at TestingUY 2018
Recording (spanish): https://www.youtube.com/watch?v=DvHEFG5GkBU
Mobile Apps - How can it help brands achieve their objectives?Senthil Anand S
How some brands have successfully cracked an idea of a mobile application that serves their business objectives, while many are still searching in the dark.
This presentation gives you insights into what you must do to conceptualize a successful mobile app for your brand.
This document compares app development for Android vs iOS platforms. It provides statistics on each platform's market share and user demographics. Android has more published apps than iOS but lower incomes and education levels among users. iOS users tend to be wealthier, more addicted to phones, and work in professional/sales jobs. The document also outlines pros for each platform like customization for Android vs integration/upgrades for iOS. It concludes by offering help from MagmaLabs to determine the best platform.
The document discusses several examples of mobile apps being used to promote different initiatives:
1) The Surf Excel app facilitates donations to NGOs by connecting donors of used school supplies to organizations in need.
2) The London Olympics app provided an event guide, games, and results to engage users with the games.
3) The Springwell app shows users locations of mattress dealers across different cities.
4) The Ford "I Pledge to Drive Safe" app promotes safe driving awareness through pledges users can share.
5) The Tata Docomo Bloodline Club app gamifies blood donation to encourage users to join the club and donate more.
Digital Marketing in China: How to use mobile and social media channels to re...Christian Dougoud
Presentation on Mobile and Social Media marketing in China. given at the China British Business Council on 28th November 2013 by Christian Dougoud.
Tools and channels to reach Chinese students.
Now and the future mobile marketing in chinaMadhouse Inc.
Mobile phone and internet usage in China is growing rapidly, with over 800 million mobile subscribers and 277 million mobile internet users. Smartphone usage is also increasing quickly, reaching 20 million users in 2010 and projected to be 100 million users in 2011. Mobile apps and functionality now surpass PCs in many areas such as downloading, searching, reading, banking, payments, social media, games, video, and music. While mobile advertising currently only accounts for 0.2% of ad spending in China, this percentage is expected to grow significantly as smartphones allow for more engaging and interactive ads that integrate features like touch, motion sensors, and location.
Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
Cross platform audience measurement is important because today's consumers use multiple screens and have many choices. Tracking audience behavior across platforms allows marketers to understand which platforms consumers are using and how they behave on each one. Pandora and other media brands track installation rates, active usage, time spent, and repeat usage across iOS devices using tools from comScore. For example, Pandora has over a 50% installation rate on iPads but only a 19% active usage rate, while ESPN's mobile app has a higher 75% active usage rate despite a lower 19% installation rate. Understanding cross-platform audience behavior helps media companies and advertisers reach audiences throughout the day across different devices.
An attempt to study how apps (a billion dollar industry) reach us.
We conducted a study about how mobile apps are marketed and came up with 6 small chapters that will support your efforts in marketing your app business.
#PokemonGo Style
Detailed Research + Data at : http://bit.ly/retain-app-users-k
This document discusses the challenges of mobile app development and testing. It notes that only a small percentage of app developers will break even on their costs. It then contrasts the high costs and timelines of 7 years ago for mobile app development versus today, where budgets are lower and timelines shorter. The document emphasizes that user feedback is critical, as most users discover apps through rankings and reviews. It proposes leveraging the crowd for testing through a model that focuses efforts, sets incentives and rules, and provides the right tools. Finally, it provides two rules: don't crowd source development and don't solely rely on internal testing.
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
Mobile phone and smartphone usage continues to grow rapidly worldwide, with over 4.55 billion mobile phone users and over 1 billion smartphones expected to be sold next year. People are using more mobile apps for longer periods of time, with the average user accessing over 26 apps per month and spending 30 hours using apps. The number of app downloads is also increasing dramatically and is estimated to reach over 268 billion downloads by 2017. While most apps are free to download, over half of app users report being willing to pay up to $5 for an app, with men, older adults, graduates, city dwellers, and higher income individuals most likely to pay. The mobile apps market is growing very quickly, with app revenue increasing over 100% from
What is Mobile Application Development?Netsmartz LLC
As technology is growing at the speed of light, mobile applications have become highly popular among the people of all generations. These applications make it easy for smart phone users to carry out routine tasks. Mobile phone application development involves various platforms such as android, Symbian and iPhone OS blackberry operating system for different mobile devices.
1. The document discusses the global dominance of the Android platform, with over 1.3 billion active Android smartphones and tablets each month accounting for over 90% of all active devices worldwide.
2. Asia, particularly China, represents a massive opportunity for mobile gaming on Android - China alone has 251 million mobile gamers.
3. Most successful Android games are free-to-play and generate revenue through in-app purchases or advertising. Game genres have differing monetization and user retention patterns that should be considered.
4. Developing for Android requires accounting for the large number of different device models, with a small number making up the majority of the active user base. Audience and device targeting is important for user
This document analyzes mobile app download data from Q3 2014 to identify trends in app usage. It finds that emerging markets like China, India, and Indonesia are leading growth in downloads. Gaming is the largest app category but its growth is primarily from emerging markets. The cost of app installs varies by country and OS, with iOS generally more expensive than Android. App downloads peak in the evening, so developers should aim their marketing at this time.
Mobile App Stores Report 2013 & Make Money from TelcosDao Phuong Nam
This document analyzes mobile application stores and market trends. It reports that 44% of mobile devices shipped worldwide are smartphones, with Android having a 70% market share of shipped smartphones. The Google Play store is the largest app store with over 60 million downloads per day, accounting for 43% of all app downloads. Games remain the most popular app category on the Apple App Store, while social networking apps are most popular on Google Play. The document also discusses opportunities for mobile carriers to launch their own app stores and platforms to generate revenue from app downloads and in-app purchases.
Regardless of what OS powered mobile devices are heavily trending nowadays, app stores to them all are densely crowded; they even appears to be flooding. Two leading platforms – iOS and Android – now individually have more than a million apps. And as it’s naturally supposed to be, there are only a handful of apps that can really be called hit ones.
Mobile Application Trends - Marketing and Monetization by Biswas Dhakal - Nce...MobileNepal
Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
Every day we use 2000 dollar computers to build and test our apps. However, it has been shown that the next billion internet users will access our apps through low end devices with lots of limitations. They are on remote places of the globe, they have accessibility restrictions and devices with limited compute power and slow connection speeds. In this talk we will reflect on how to build and test apps that can be used by everyone and not just a few.
Presented at TestingUY 2018
Recording (spanish): https://www.youtube.com/watch?v=DvHEFG5GkBU
Mobile Apps - How can it help brands achieve their objectives?Senthil Anand S
How some brands have successfully cracked an idea of a mobile application that serves their business objectives, while many are still searching in the dark.
This presentation gives you insights into what you must do to conceptualize a successful mobile app for your brand.
This document compares app development for Android vs iOS platforms. It provides statistics on each platform's market share and user demographics. Android has more published apps than iOS but lower incomes and education levels among users. iOS users tend to be wealthier, more addicted to phones, and work in professional/sales jobs. The document also outlines pros for each platform like customization for Android vs integration/upgrades for iOS. It concludes by offering help from MagmaLabs to determine the best platform.
The document discusses several examples of mobile apps being used to promote different initiatives:
1) The Surf Excel app facilitates donations to NGOs by connecting donors of used school supplies to organizations in need.
2) The London Olympics app provided an event guide, games, and results to engage users with the games.
3) The Springwell app shows users locations of mattress dealers across different cities.
4) The Ford "I Pledge to Drive Safe" app promotes safe driving awareness through pledges users can share.
5) The Tata Docomo Bloodline Club app gamifies blood donation to encourage users to join the club and donate more.
Digital Marketing in China: How to use mobile and social media channels to re...Christian Dougoud
Presentation on Mobile and Social Media marketing in China. given at the China British Business Council on 28th November 2013 by Christian Dougoud.
Tools and channels to reach Chinese students.
Now and the future mobile marketing in chinaMadhouse Inc.
Mobile phone and internet usage in China is growing rapidly, with over 800 million mobile subscribers and 277 million mobile internet users. Smartphone usage is also increasing quickly, reaching 20 million users in 2010 and projected to be 100 million users in 2011. Mobile apps and functionality now surpass PCs in many areas such as downloading, searching, reading, banking, payments, social media, games, video, and music. While mobile advertising currently only accounts for 0.2% of ad spending in China, this percentage is expected to grow significantly as smartphones allow for more engaging and interactive ads that integrate features like touch, motion sensors, and location.
This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
This document discusses various group members and modes of entry for international business. It provides examples of companies like Floreal Knitwear, Toyota Australia, Larsen and Toubro, Oracle Corporation, Pizza Hut, BATA, Apollo Hospitals Group, Toyota Mauritius, Indian Oil Corporation, and Oracle that use different modes of entry such as exporting, turnkey projects, licensing, franchising, joint ventures, and wholly owned subsidiaries. The modes of entry discussed provide both advantages and disadvantages for international market expansion.
Smartphones have become indispensable to daily life for many users in China. Nearly two-thirds access the internet daily on their smartphone and over 40% never leave home without their device. Smartphones have also transformed consumer behavior, with extensive use of mobile search, video, apps, and social networking. Further, smartphones help users navigate the local world by providing local business information to over 90% of users, with most taking subsequent action.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
Top Trends In The Consumer Application Worldrobertjweber
An overview of the top trends impacting consumer applications, which was presented in November, 2009 at Best Buy Headquarters.
Trends covered include mobile apps, social apps, browser add-ons, and desktop apps.
The presentation was meant for marketers and executive types versus developers, although developers would find use out of the presentation too.
The hired mobile app development company must have not only the experience but the exposure to the latest practices also as the app technology is changing fast to incorporate the ever changing needs of sellers and buyers both.
https://www.samyakonline.biz/mobile-app-development/
Lessions learned analyzing 70000 apps go-to market strategies in 120 countries all over the globe.
Actionable patterns for making your Android app launch sucessfull on different markets.
App analytics platform - App Annie, explores how mobile has transformed every industry across the globe and become a mainstay of consumers' daily routines. Retail expert Erekle Tokhosashvili, will explore the key indicators behind the booming app economy and uncover the market trends you need to watch in 2019.
The banking & Fintech app market in the United StatesAT Internet
The document provides analysis of the top banking and FinTech apps in the United States based on benchmarks from July 2016. Some key findings include:
- Chase Mobile was the most rated banking app on Android and among the top apps for growth in ratings on both Android and iOS.
- Venmo saw the greatest increase in app satisfaction scores on both platforms and received high ratings for its social features that are differentiated from other payment apps.
- Personal finance apps like QuickBooks Self-Employed and Schwab Mobile experienced strong growth in ratings in July 2016 on Android and iOS respectively.
UMENG Insight Report 2013H1 - China Mobile Internet: Fragmentation and Shorte...Hubery Zhou
In the second quarter of 2013, there were over 500 million active mobile devices in China, doubling from the previous year. Low and middle-end Android devices experienced substantial growth. Only 30% of users try new apps each month, with the most active 10% accounting for 66% of new downloads. 90% of Android devices in China are replaced within 14 months. iOS jailbreaking rates remain high in China compared to overseas. 2G networks remain the primary connection for most Chinese Android users.
The document discusses the top 5 decision points that are important for developing a successful mobile app:
1. Determine the main purpose of the app and focus on solving a specific problem or need.
2. Identify the target customer and understand what functionality and design will appeal to them.
3. Research competitors and identify ways to differentiate your app.
4. Choose which platform(s) to develop for based on the target customer and market potential.
5. Decide on a price point, whether to charge for the app or use advertising, based on competitive apps and the app's value.
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
VisionMobile presentation @ Campus Party 2013, LondonSlashData
This document provides an overview of VisionMobile, a research company focused on the app economy and mobile business models. It summarizes VisionMobile's research reports and services, which include surveys of thousands of developers, analysis of platform mixes, revenues, tools used, and segmentation of developer types. The document highlights that VisionMobile's research is based on large global developer surveys and aims to help clients understand trends and effectively reach developers.
Mobile App Monetization Mistakes and Tips droidcon Dubai
The document provides tips and lessons learned for monetizing mobile apps. It discusses integrating surveys with just one line of code and how they can generate high payouts compared to ads. Surveys allow learning about users and running internal surveys. Freemium and in-app advertising are the most successful monetization models. Proper positioning and timing of ads is important. Building community and understanding user behavior can also help monetization. Monetization strategies should evolve with platforms, devices, and users.
Umeng 2013 first half insight report of china mobile marketUmeng
The document summarizes mobile internet trends in China based on data from the Umeng Analytics platform. Some key findings include:
- There were over 500 million active mobile devices in China in the second quarter of 2013, with 340 million Android devices and 150 million iOS devices.
- Low and mid-range Android devices saw substantial growth, with Lenovo becoming the second largest brand behind Samsung.
- The average lifecycle for Android devices in China is around 14 months, shorter than Google's anticipated 18 month upgrade cycle.
- Only 30% of mobile users in China try new apps each month, with the top 10% of users downloading 66% of new apps.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
All platforms are created equal - right?Priori Data
The document discusses key considerations for mobile app developers regarding app platforms. It provides statistics on the size, growth, and monetization of the iOS and Android app markets. Some key points are: iOS and Android each have over 900k apps but Android sees more downloads; games are the largest category but have less monetization than other categories; most successful apps require extensive research on category trends, user testing, and user acquisition strategies beyond just app store analytics. Developers should start with one platform, know their strengths, and leverage various tools and providers to reduce barriers to success.
Priori Data - Mobile Tech Con Berlin - Summer 2013Patrick Kane
The document discusses mobile app platforms and provides analytics from Priori Data GmbH. It summarizes that while there are nearly 1,000 new apps per day across iOS and Android, success is difficult as only a few "lucky winner" apps succeed. The document reviews platform sizes, category compositions, growth rates, and monetization strategies. It advises researching a platform, category, and sub-category to minimize developer expenses and optimize for success.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
How To Understand Where Your Advertising Turkish Liras Are Going on MobileMobile İstanbul
İşinizin kalabalıklar tarafından fark edilebilmesi ya da yaşam süresinin uzayabilmesi için çeşitli mecralarda reklam harcaması yapmak durumundasınız ve her mecranın ürününüze karşı farklı dönüşleri olacak. Bütçenizi harcadığınız mobil reklam ağları, sosyal ağlar ya da televizyon reklamları gibi farklı kanallarda geri dönüş ve verimlilik birçok faktöre bağlı. Bu sunumda kanal verimliliğini ölçmek üzerine faydalı bilgilere ulaşabileceksiniz.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Similar to Appsgeyser & Mobile China Confernce on App Marketing Strategy (20)
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Appsgeyser & Mobile China Confernce on App Marketing Strategy
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Editor's Notes
Our App usages across the world: 51% US 22% Europe 11% LATAM 5% RUSSIA 9% China NOTE: South Korea is biggest within Others category (although relatively small population but almost 90% smartphones in Korea are android)