App Measurement in India
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Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation.
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An IDFA is an identifier for advertisers that is used on iPhones instead of cookies. It allows advertisers to understand when a user takes an action like clicking an ad or installing an app. Unlike cookies that expire quickly, an IDFA does not change unless a user changes it, so it can provide a persistent identifier to build consumer profiles. The IDFA gives users more choice than the previous UDID identifier by allowing them to opt out of IDFA tracking or change their IDFA.
Mplx ad serverwhitepaper
This whitepaper argues that ad servers should not be viewed as a commodity and that several factors are important when choosing an ad server. It summarizes these factors as: 1) the basics of ad serving and data collection, 2) multichannel capabilities and user-level data correlation, 3) platform integration, 4) customization, 5) independence, 6) corporate commitment to ongoing investment, 7) company stability, and 8) a track record of success and experienced people. Choosing the right ad server is important because it is the central conduit of user data and critical to a modern data-driven marketing approach.
1484 catalyst mobile_marketing
This document provides an overview of mobile marketing fundamentals. It covers topics such as how mobile phones work by connecting to cell towers, mobile terminology like apps and SMS, mobile usage statistics, and various mobile marketing options including search, ringtones, banners, and coupons. The goal is to educate readers on the basics of mobile and emerging options for mobile marketing in under 25 pages.
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
This whitepaper discusses the challenges of accurate marketing attribution and analyzes different attribution models. It notes that while analytics spending is rising, many brands still rely on simplistic rules-based attribution models that likely distort the true value of marketing tactics. These models make broad assumptions rather than being evidence-based. The whitepaper argues effective attribution requires a custom, algorithmic approach based on analyzing clean, high-quality data to understand causality across marketing events and customer characteristics.
The 7 must haves for a successful agency pitch
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
What is SMS Marketing and Why Should You Care?
A primer on the basics of SMS marketing, designed for the marketing generalist who wants a fast summary on the core concepts.
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Conversant 6 essentials for doing cross device right
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2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Similar to App Measurement in India
Slide1
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android and 300 million iPhone activations. Customers are using mobile to find businesses, and not having a mobile experience can lose business. 62% of searches for restaurants on Valentine's Day were on mobile devices. The mobile app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive more store traffic. The document provides examples of businesses that saw a 25% increase in transactions after releasing a mobile app. It argues that small businesses should not ignore mobile to stay competitive and grow their business.
Why mobile apps
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
Why mobile apps
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
Whymobileforsmallbusiness
This document discusses why mobile experiences are important for small businesses. Some key points are:
- Over 90% of adults now have smartphones and mobile usage is growing rapidly. Small businesses need a mobile presence to reach customers.
- People frequently use their phones to look up local information and make purchasing decisions. Mobile-friendly sites can increase sales and brand awareness.
- Custom mobile apps and websites allow businesses to connect with customers anytime and anywhere, drive more store traffic, boost productivity, and avoid losing business to competitors.
- The mobile app industry is growing quickly and will be worth $50 billion by 2017, presenting an opportunity for small businesses.
Ppt0000010
This document discusses why small businesses need a mobile experience. It provides statistics showing the rapid growth of mobile usage and apps. Customers are using mobile to find businesses and a lack of mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic and leads. Mobile can increase productivity and avoid lost business. The document promotes developing a mobile app or site to help small businesses grow in the mobile era.
GrowMobile2
This document discusses why mobile experiences are important for small businesses. It notes that over 91% of adults have smartphones and that mobile searches are increasing. Some key points made are that 94% of smartphone users look for local information on their phones, 67% are more likely to purchase from mobile-friendly sites, and having a mobile app or site allows businesses to connect with customers anywhere. The document advocates that small businesses develop mobile apps and websites to stay competitive with larger companies.
Approfs1
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile site can lose customers. The mobile app industry is growing and will be worth $50 billion by 2017. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic. Embracing mobile technology gives small businesses an advantage over larger competitors.
Mobile Enterprise Apps
It is difficult and costly for agencies to build mobile apps that consumers will notice and use regularly. The mobile app market is extremely crowded, with millions of apps available, and consumers are selective about which apps they download and use routinely. Most branded consumer apps fail to gain significant usage, with over 90% being downloaded by less than 10,000 users. However, some exceptions exist for apps that offer high utility through features like managing workouts, ordering food, or booking travel, especially when supported by extensive promotional campaigns. The document recommends agencies focus on mobile-responsive websites, in-app advertising, and developing apps targeted at internal users like remote workforces (mobile enterprise apps) to get better results than typical consumer-facing apps.
Why mobile
This document discusses why small businesses need a mobile experience and mobile apps. It notes that mobile usage and app downloads have grown tremendously, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose customers. Mobile apps are preferred over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic and leads. Going mobile helps businesses increase productivity, avoid lost opportunities, and grow their business in the large mobile market.
Why mobile
This document discusses why small businesses need a mobile experience and mobile apps. It provides statistics showing the growth of mobile usage and how customers are using mobile devices more than desktops to search for businesses. Not having a mobile presence can lose businesses customers. The document recommends that small businesses develop mobile apps and websites to connect with customers anytime, drive more store traffic, increase productivity, avoid losing business, and help the business grow. It provides examples of how mobile apps have increased transactions and loyalty programs. The document then discusses features that can be included in a mobile app and provides pricing information for developing an app.
Why mobile
This document discusses why small businesses need a mobile experience and mobile apps. It notes that mobile usage and app downloads have grown tremendously, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses and not having a mobile experience can lose customers. Mobile apps are preferred over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more customers and sales. Embracing mobile technology provides advantages over larger competitors.
Presenting the unique advantages you can provide to your client using the Mar...
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
So, Mobile is Big. Now What?
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
MobiApp2u
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Going Native: Why and How?
The document discusses why companies should choose native mobile apps over mobile web apps. It notes that native apps provide a better user experience through deeper interactions and automatic playing of audio/video. They are also found through app store searches, allowing companies to "own" space on the user's home screen. While native apps require developing for each platform, they are easier to monetize and where most mobile users spend their time. The document then provides tips for developing successful native apps, including building engaging apps, getting promoted in app stores, and using analytics to improve apps and marketing.
Mobile engagementstrategy
This document discusses the importance of mobile engagement strategies for small businesses. It provides statistics that show the growing dominance of smartphones and mobile platforms. The key points made are:
- Over 90% of adults own smartphones and use them to search for local information and services.
- Having a mobile-friendly website or mobile app allows small businesses to connect with customers anytime and drive more store traffic and sales.
- Mobile apps can increase employee productivity and access to information while away from the office.
- Businesses that ignore mobile are at risk of losing customers and business to competitors.
- The mobile app industry is growing rapidly and provides opportunities for small businesses to engage customers and grow their business in a flexible
Fabian Schaeffer (Adjust): Adjust topic - Mobile Measurement 2.0: What it rea...
Sales Director EMEA of Adjust Fabian Schaeffer presented his keynote at the international mobile marketing conference TargetSummit Moscow Early 2017 (http://targetsummit.com).
For Small businesses
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
The Best Mobile Retargeting Strategies for the Future
Adjust and Criteo team up to help you apprehend the true value of user retention and engagement and how to maximize your return on ad spend.
Mobile App User Experience Myths, Debunked
What data science can teach you about app performance & user experience.
Myth #1: Crash Data is All I Need
Myth #2: Release Planning Happens Once
Myth #3: User Behavior & Business Insights are separate from App Performance
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Presenting the unique advantages you can provide to your client using the Mar...
Presenting the unique advantages you can provide to your client using the Mar...
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The Best Mobile Retargeting Strategies for the Future
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Email Marketing Master Class - Chris Ferris
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Digital Strategy Master Class - Andrew Rupert
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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPodcast, The New Marketing Currency - Ozeal Debastos
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Etsy Marketing Guide - Tips For Selling Digital Products
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App Measurement in India
- 1. BEYOND INSTALLS: KEY MARKET INSIGHTS FOR INDIA
- 2. MMP AND PARTNER 45K+2.3B+ 100+ DEVICES TRACKED GLOBAL FOOTPRINT APPS WITH SDK MCOMMERCE FOCUS MCOMMERCE CLIENTS NO CONFLICT OF INTEREST ABOUT APSALAR USA INDIA BRAZIL
- 3. 1. The m-commerce app land grab is on! 2. It takes a lot more clicks to drive an install than you assume in your models 3. Double-counting credit for installs is costing you big money 4. Your business challenge definitely doesn’t stop with the install 5. Retargeting is the big opportunity for India 5 KEY INSIGHTS FOR INDIA
- 4. 1) THE M-COMMERCE LAND GRAB IS ON! +32% Number of Phones with mCommerce Apps Q2 v. Q1 2015 Number of Installs Number of Events +27% +54%
- 5. • Massive global study • 10 billion installs • 100 million IAPs • Data from January 1 2015 to May 31, 2015 2) IT TAKES A LOT OF CLICKS TO DRIVE AN INSTALL
- 6. INDIA CHALLENGED BY CLICK AND IAP FRAUD
- 7. 198 CLICKS TO DRIVE AN INSTALL IN INDIA 198 • Global fraud issue exacerbated in India because of popularity of APK-based Installs and Internal Installs • Massive click counts: • Impeding ability to optimize and assess media performance • Radically increasing measurement costs with vendors that charges of every click • Comprehensive measurement including FB and third- party app stores is essential
- 8. I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! I DROVE IT! 3) DOUBLE-COUNTING OF INSTALLS IS A SIGNIFICANT ISSUE • Any media company that touches a consumer will believe they deserve payment for the install • Tracking vendor performance particularly challenging because Indian companies work with so many vendors • Without comprehensive ongoing measurement and attribution, Indian companies are paying 2-,3-,4- times for the same transaction or install
- 9. Challenge • Leading Indian online retailer believed they were paying twice or three times for installs because multiple vendors were taking credit. Solution • Implement Apsalar Attribution to track which vendors deserved credit for an install. Results • By crediting installs to only one vendor, Apsalar was able to reduce average CPI by 21%. • Apsalar also provided counts of attributed installs to vendors to eliminate data discrepancies. WITHOUT APSALAR WITH APSALAR AVERAGE CPI 21% LOWER CASE STUDY: ELIMINATING DOUBLE-COUNTING REDUCES CPI BY 21%
- 10. APPS PER PHONES APPS USED WEEKLY APPS UNUSED 61 7.1 53.9 4) THE CHALLENGE DOESN’T STOP WITH THE INSTALL Source: Nielsen
- 11. APSALAR DATA SHOW: IT’S ALL ABOUT THE STATE OF YOUR CUSTOMER FUNNEL The Dream Funnel The Upside-Down Umbrella The Where is It Funnel? The Bulging Funnel Optimization of user experience is proving critical for Indian app marketers MANY BRANDS DON’T KNOW WHERE THEIR BOTTLENECKS ARE!
- 12. SUCCESS IS ABOUT PROGRESSIVE ENGAGEMENT OPTIMIZATION App Customer Life Cycle Planning AUTHENTICATION EVENTS ENGAGEMENT EVENTS INTENT EVENTS CONVERSION EVENTS Authentication Events: Who am I? Engagement Events: Am I actually using the app? Intent Events: Am I gradually moving toward making a purchase? Conversion Events: Not just that I purchased. What did I purchase, and what drove me to buy now? Content to help brands uncover the opportunities to optimize
- 13. LONG-TERM MEASUREMENT MATTERS • Maximum 30-day measurement windows causing serious problems for mcommerce businesses globally • Problematic for retail, finance, travel, on-demand services • Purchase cycles longer • Objective is to build ongoing customer relationships • Since installs are a very poor predictor of future revenue, many companies are struggling to drive revenue and optimize
- 14. 5) RETARGETING THE BIG OPPORTUNITY FOR INDIA Acquisition to Retargeting Spend Ratio Acquisition, 73% Retargeting, 27% USA Acquisition, 84% Retargeting, 16% EU Acquisition, 99% Retargeting, 1% INDIA
- 15. RETARGETING DRIVING GREAT RETURNS WORLDWIDE IN KEY INDIAN CATEGORIES ROI FROM RETARGETING On Demand Services Travel Retail Subscription Services Low IAP Penetration Games High IAP Penetration Games Utility Apps
- 16. THINK MORE BROADLY THAN JUST SINGLE- EVENT-BASED RETARGETING… CATEGORY CUSTOMERS LIFESTYLE/LIFE STAGE BRAND AFFINITY BUYING STAGE BUYER DECILES LAPSED CUSTOMERS
- 17. CRM PUSH NOTIFICATIONS MESSAGE CENTER eWALLET MKTG AUTOMATION DATA-DRIVEN DECISIONING REMEMBER: RETARGETING IS MORE THAN AN AD TARGETING STRATEGY
- 18. 1. The m-commerce app land grab is on! 2. It takes a lot more clicks to drive an install than you assume in your models 3. Double-counting credit for installs is costing you big money 4. Your business challenge definitely doesn’t stop with the install 5. Retargeting is the big opportunity for India 5 KEY INSIGHTS FOR INDIA
- 19. What to MeasureHow to ChooseWhat to Watch For WWW.APSALAR.COM/RESOURCES/ Plus 26 Other Whitepapers and Cheatsheets