1) The document discusses the Salesforce development platform and opportunities for developers, including building mobile, social, and enterprise apps. 2) It highlights key aspects of the platform like the Salesforce Touch platform, Force.com, Heroku, and the AppExchange marketplace. 3) The document encourages developers to use the Salesforce platform to build the apps of tomorrow across any device or language.

1. Develop Now With The
Salesforce Platform
#DevDay

2. Guillaume Roques
@groques
in/groques
groques@salesforce.com

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter
ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web
site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. 800,000 developers

5. 26 Billion
API calls/quarter

6. 2.5 Million
Apps

7. 2.5x increase in
demand for force.com
developers

8. You are the makers.

9. You can t make tomorrow s apps on yesterday s stacks

10. The Salesforce Platform
Your Apps Our Apps Any Apps
Salesforce Touch Platform
Salesforce Identity
AppExchange
Chatter
Heroku Force.com Site.com
Database.com

11. Leading Cloud Platform for Social and Mobile
Enterprise Apps

12. Leading Cloud Platform for Social and Mobile
Consumer Apps

13. Proven Market and Product Leader
Trusted Platform
Proven
#1 PaaS for Developers Customer
Leader
#1 PaaS for Business Experts
#1 PaaS for ISVs Success
All Major Certifications
Leading Cloud Platform
1 Million+ installs on AppExchange
60 Billion+
Transactions/Quarter

14. App Fundamentals for the Enterprise
Mobile Social Identity Data Marketplace

15. Enterprise Mobile Apps
Mobile Social Identity Data Marketplace

16. Salesforce Touch
Salesforce apps on any device
Built with Salesforce Touch Platform

17. Amazing Customer Apps on the Salesforce Platform

18. Instant Mobile & Social APIs
Every object is instantly
REST API enabled
Create Custom Apex
REST Services
Social Chatter REST API

19. Native Geo-location fields
SELECT Id, Warehouse_Location__latitude__s,
Warehouse_Location__longitude__s,!
Street_Address__c, Name !
FROM Vendor__c !
WHERE DISTANCE(Warehouse_Location__c, !
GEOLOCATION(37.794539,-122.394717), 'mi') <= 10;!

20. Enterprise Mobile Container
OAuth2 Authentication
Leverage Existing Force.com
Skills
Secure Offline Storage
Xcode Project Wizard

21. Securely Access Device Features & Salesforce Data
Access Salesforce data using
JavaScript
Leverage local device features
like camera, contacts etc.
Use any mobile web framework

22. Native SDKs for iOS & Android
Build Salesforce Apps in
Objective-C & Java
Xcode New Project Wizard
Authorization screens & PIN
code support

23. Demonstration: Build an iOS mobile App
with Visualforce
Mobile Social Identity Data Marketplace

24. The Importance of Identity
Mobile Social Identity Data Marketplace

25. Salesforce Identity lets apps work in the Enterprise
Access user Interact with social Eliminate silo’ed
context graph Apps

26. Build context-aware apps with Force.com Canvas
Lightweight JavaScript SDK
Consume Apps from
Anywhere
X-Domain XHR Calls
Context Sharing

27. Typical Force.com Canvas Apps
Retool Your Old Apps Build Social Web Apps

28. Build Salesforce Apps in any language with Heroku
Write Salesforce apps in any
language
Create & deploy a context aware
Heroku App from Force.com
Identity enables access
Salesforce data

29. Demonstration: Create a QuickStart App
for the Enterprise
Mobile Social Identity Data Marketplace

30. The power of multi-language
Leverage 100,000s of open
source libraries
Collaborate with millions of
developers
Build on your own reusable
components

31. Unix Style Development
$ vi helloworld.rb!
$ git init!
$ git add .!
$ git commit -m “first commit”!
$ git push heroku master!

32. Announcing the Eclipse Plugin for Heroku
Java-Force.com template
Template projects for Spring,
Play & more..
Instant deploy to Heroku

33. Demonstration: Force.com Java Apps on
Heroku
Mobile Social Identity Data Marketplace

34. Enterprise App Marketplaces
Mobile Social Identity Data Marketplace

35. The New AppExchange (appexchange.salesforce.com)
1,700+ Apps 20k+ Reviews 1.4m+ Installs

36. The Consumer App Developer Opportunity
+ + =
Platform Packaging Distribution
717,000 Appstore Apps
~$5 Billion Revenue

37. The Enterprise App Developer Opportunity
+ + =
Platform Packaging Distribution
1,700 Apps
$700 Million Revenue

38. Enterprise: The Untapped Developer Opportunity
Consumer Enterprise
$5.0b $700m
717k 1,700
$6,900 per app $412,000 per app

39. Build Apps, Not Invoicing Processes, With Checkout

40. App Fundamentals for the Enterprise
Mobile Social Identity Data Marketplace

41. The Salesforce Platform
Your Apps Our Apps Any Apps
Salesforce Touch Platform
Salesforce Identity
AppExchange
Chatter
Heroku Force.com Site.com
Database.com

42. Build Apps, & Career with the Salesforce Platform
trigger getHands on Code__c !
(after update)!
{ !
for(Workbooks__c w : currWbook)!
{ !
//insert learning here!
}!
}...!
Get the Books Get Hands-on Get the Job
http://developer.force.com
https://devcenter.heroku.com/

43. Books for the holidays…

44. Thank You