The document provides an introduction and overview of the NOAH Conference, an annual Internet event organized by NOAH Advisors. It discusses that the conference brings together top management from Internet startups and global media companies, as well as investors, to discuss trends, generate business, and facilitate deals over two days. Previous conferences featured over 100 CEO speakers from 20 countries and attracted over 1,150 attendees from 35 countries across the Internet, investment, and corporate sectors. Feedback was extremely positive.

1. Introduction to
HackFwd
Lars Hinrichs, Founder & CEO, HackFwd
@larshinrichs
fb: LarsHinrichs
lars@hackfwd.com

2. About HackFwd
We support and invest in
Europe’s most passionate
geeks. Our start-up and
support process accelerates
the route to beta, profitability,
and success.
Founder & CEO HackFwd Board
Founded by Lars
Hinrichs, HackFwd
is a pan-European
pre-seed
investment Marco Börries Michael Jackson Stefan Richter JP Schmetz Roman Stanek
company.
Our board includes Europe’s top serial entrepreneurs,
We have currently invested in technology leaders and investors with a global
15 startups across Europe. The influence.
company is run from Hamburg
with team in Hamburg, Paris
and London.
2

3. HackFwd: Further Further
internal external
Process & ecosystem funding funding
HackFwd’s process is
transparent, efficient and
leverages our connections. 12 months, 4 events:
16 days of mentoring,
Extensive connections &
BizDev 365 days p.a.
Application app
Pitch
In
Berlin Board
opinion
Transparent offer
Pitch P2G
Decision
direct in 72 hrs
Virtual
35 Referrers team
meeting
Best geeks! Coding
test 3

4. European startup HackFwd tackles these challenges:
• Major US hits all founded by coders,
culture Europe thinks we need MBAs
We are leading a change of • More conservative venture culture in
Europe leads to investing in
culture in European copycats: no real innovation
investments and startups to • Early-stage risk not understood in
compete globally. Europe
Founders Venture culture Startup culture End result
Proven Effective
MBA-lead
models innovation
startups
only needed
It is easier to Produces
Early teach a geek
Geek-lead fast-moving,
investing business than
startups other way funded
popular around. startups
4

5. Support, expertise
and great network
We support our startups with A = Alumni C = Core team
Graduated Ongoing help with
practical help, network of startups. key business
activities and
connections and cumulative operations.
expertise.
R = Network of Referrers
Europe’s top experts in tech, startups,
industries. Across Europe.
n=R+A
Game-changing companies = ∑x =x i m + xm+1 + xm+2 + ... + xn + C + B
i=m
i = iterations x = Our Geeks B = Our Board
Intensive mentoring during Top talent, latest Combined 100 years of
the runway of 12 months. technologies. industry experience.

6. Investment HackFwd takes 27% equity and
approach invests from 91K–191K euros per
company. This is planned to last
Our model is fixed, and for that for 12 months, during which the
reason also transparent and company launches their product
easy to understand and and shapes their business model.
compare.
6

7. •Inter-device sharing •Social address •3D scifi browser •TV and film •Social network
•Interest from OEMs book game recommendations analysis
in telcoms, auto •100,000 users •Official Adobe •Web, mobile, Smart •Only solution for
•Early stage •Early stage Flash 11 launch case TV apps Google+
•1 person •2 people •Bridge funding •Early stage •Early stage
• Germany •Latvia •5 people •4 people •1 person
•Austria •Poland •Germany
•Shopping discovery •Infrographics made •3D mobile games •Social browser •Social photo
platform easy •2000,000 games albums
• Raised $3.3M • Only tool of kind, downloads •60,000 players •X00K photos
convertible note launch soon •Early stage •Bridge funding indexed
•Follow-on funding •Early stage •4 people •6 people •Early stage
•16 people •2 people •Lithuania •3 people
•United Kingdom •Latvia
•Innovative design •Video bookmarking •Website •Intelligent task •Meeting app
tools app monetizations manager •Learning
•Pitch in Berlin •10M social video •40m clicks •50,000 users experience
winner bookmarks processed weekly •Follow-on funding •Failed
•Early stage •Early stage •Follow-on funding •3 people •1 person
•3 people •2 people •7 people

8. Build Events in Berlin
Quarterly events held in Berlin
attract the top brains in Tech
and Venture Capital, and grow
our network.
8

9. Thank you.

10. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

11. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors