Maduf02 New Media Legal Implications Katrien Lefever

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Maduf02 New Media Legal Implications Katrien Lefever

  1. 1. New media: legal implications (WP1) Katrien Lefever Peggy Valcke David Stevens
  2. 2. 2
  3. 3. 3 Overview  Actors  Network operators  Broadcasters  Flemish Media Act  Audiovisual Media Services Directive  Aggregators
  4. 4. 4 Network operator  Privatisation of VRT transmission departement  Neutral network operator: guarantee of a non- discriminatory and equitable treatment of all players  Awarding frequencies  Not all frequencies for transmission departement  Tender procedure
  5. 5. 5 Content providers: Flemish Media Act  Scope before May 2007  Private broadcasters (particuliere omroepen): traditional broadcasters  Approval  Detailed obligations  Television services (televisiediensten): video-on- demand, audiovisual fragments on internet,…  Notification  Less detailed obligations
  6. 6. 6 Content providers  Bottlenecks  New media services subjected to disproportional obligations  Independency requirement: no political webTV  => Ad hoc revision Flemish Media Act
  7. 7. 7 Content providers: Flemish Media Act  Scope after May 2007  Private broadcasters (particuliere omroepen): traditional broadcasters  Approval  Television services (televisiediensten): Private broadcasters offering other services to the public. Those services are services defined by art.49-50 ECT and their principal purpose is the provision of programmes.  Notification
  8. 8. 8 Content providers: Flemish Media Act  Other private broadcasters (andere soorten televisieomroepen): no services defined by art.49-50 ECT and the principal purpose is not the provision of programmes  No approval or notification  No independency requirement  Eg. Political webTV  Eg. user-generated-content  Eg. websites that contain audiovisual elements only in an ancillary manner  Eg. Video on YouTube, GarageTV
  9. 9. 9 Content providers: AVMS Directive  Inspiration for this revision: evolutions at European level  Television without Frontiers Directive (1989)  Scope: traditional broadcasting services  Audiovisual Media Services Directive  Scope: audiovisual media services  Technology neutrality : Linear and non-linear services  Layered regulation
  10. 10. 10 Content providers: AVMS Directive  AVMS is a service  1) as defined by Articles 49 and 50 of the EC Treaty  2) under the editorial responsibility of a media service provider  3) and the principal purpose  4) is the provision of programmes  5) in order to inform, entertain or educate  6) to the general public  7) by electronic communications networks
  11. 11. 11 Audiovisual Media Service  1) Articles 49 and 50 ECT : economic service  Compensation  Excluded: non-commercial websites (no ads)  Included: videoblogs with advertising revenues
  12. 12. 12 Audiovisual Media Service  2) Editorial responsibility: the exercise of effective control both over the selection of the programmes and over their organisation either in a chronological schedule or in a catalogue  Excluded: YouTube, GarageTV
  13. 13. 13 Audiovisual Media Service  3) Principal purpose  Excluded: audiovisual content that is merely incidental  Eg. Animated graphical elements  Eg. Short advertising spots  Eg. Journal websites  Eg. Online games
  14. 14. 14 Audiovisual Media Service  4) Programmes: set of moving images with or without sound  Excluded: radio, blogs  Included: films, series, sports events, documentaries,…  Included: EPG, subtitles
  15. 15. 15 Audiovisual Media Service  5) General public  Excluded: private correspondance, audiovisual content in metro stations, shops  6) To inform, entertain or educate  Excluded: images of traffic jam, images of snow in skiing areas
  16. 16. 16 Audiovisual Media Service: overview Source: European Commission, “The Commission Proposal for a Modernisation of the Television without Frontiers Directive: Frequently Asked Questions”, MEMO/05/475, 13.12.2005 (http:// ec.europa.eu/comm/avpolicy/reg/tvwf/modernisation/proposal_2005/index_en.htm)
  17. 17. 17 Regulation: two-tiered approach  Basic tier: all audiovisual media services  Additional basic tier: non-linear (pull) services  Extended tier: Linear (push) services (but simplified compared to TVWF)  Reasons for differentiation  Degree of choice and control of users  Impact on society
  18. 18. 18 Regulation: two-tiered approach  Basic tier  Information obligation/identification of responsible editor  Prohibition of incitement to hatred based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation  Ensure access for disabled people (‘encourage’)  Respect copyright  Basic qualitative requirements for audiovisual commercial communications
  19. 19. 19 Regulation: two-tiered approach  Additional basic tier  Protection of minors  Cultural diversity: Promotion of European works
  20. 20. 20 Regulation: two-tiered approach  Extended tier  Listed events of major importance for society •  Short news reports •  Quota for the promotion of European and independent works •  Quantitative rules for television advertising •  Stricter rules for protection of minors •  Right of reply
  21. 21. 21 Aggregators  New actors between network operator and content providers: packaging content  E.g. TV Vlaanderen  Flemish Media Act: scope  Broadcasters  Network operators  French Community: scope  Content providers (éditeurs de services)  Aggregator (distributeurs de services)  Network operator (opérateurs techniques)
  22. 22. 22 Future: new problems  Revision of Flemish Media Act  Modernisation  Felixibilisation
  23. 23. 23  Bedankt!  Vragen?
  24. 24. 24 Lefever Katrien ICRI K.U.Leuven Sint Michielsstraat 6 3000 Leuven Katrien.lefever@law.kuleuven.be

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