Bekonic is a new platform launched by Apocope that allows retailers to analyze customer shopping behavior across online and offline channels in order to personalize the in-store customer experience. Bekonic uses geofencing and mobile app integration to identify when online customers enter a store and greet them personally, using data on their previous online browsing and wishlists. The platform also provides analytics on in-store customer behavior and purchases in real-time to help retailers improve marketing strategies. Bekonic aims to strengthen customer relationships and loyalty by delivering a unified omnichannel experience.

1. Apocope launches Bekonic
© Copyright 2013 - Apocope

2. Apocope launches Bekonic
© Copyright 2013 - Apocope

3. TWO TYPES OF PHENOMENA IN CONSUMERS
92%
Are doing online
research before
buying in store
- COMMERCE ON-LINE -
68%
- Stores -
Are doing
both
76%
Will see in store
before buying
ON-LINE
Google 2013
© Copyright 2013 - Apocope

4. W I T H PA R A D O X I C A L E X P E C TAT I O N S
Clients are becoming more and more demanding, influential, and
volatile* as they are awaiting recovery signs leading to a double
expectation of recognition and status:
« Since I am giving you my money, I expect you to show me that
you value me. »
* L’échangeur juillet 2013
3
© Copyright 2013 - Apocope

5. INCREDIBLE MARKET OUTLOOK
According to
Forecast, in
2012, mobile generated
IN-STORE, $ 158
billions in indirect sales
Ecommerce
Influence of
mobile IN-STORE
sales
226
M-commerce
158
12
* US online retail Forecast 2012 - 2016
© Copyright 2013 - Apocope

6. INCREDIBLE MARKET OUTLOOK
Influence du
mobile sur la
vente IN-STORE
forte croissance des revenus sur l’ensemble des points
Une
de contact déjà observée
In 2016, mobile has
generated INSTORE, $ 689 billions
in indirect sales
Ecommerce
689
M-commerce
327
31
* US online retail Forecast 2012 - 2016
© Copyright 2013 - Apocope

7. BEKONIC powered by Apocope
© Copyright 2013 - Apocope

8. W H AT ’ S B E K O N I C ?
Bekonic allows retailers to analyze the crosschannel shopping journey and personalize the
customer experience in your stores.
© Copyright 2013 - Apocope

9. I N S TA N T B E N E F I T S
Identify
Know that your clients
have arrived in store
and offer them a
personalized service
that will make them
feel valuable.
Expand
Engage in a privileged
conversation with your
clients and drive them to
products or appropriate
offers.
Influence
Analyze and provide a
comprehensive unified
cross-channel
experience on mobile,
on the internet, and in
stores.
© Copyright 2013 - Apocope

10. S TA R T I N G U P
Easy to
implement
Bekonic is really easy
to deploy whether you
are a retailer or an
international brand.
On-line console
Act & Analyse
In a few minutes you can
easily integrate Bekonic
in your app with the help
of the SDK that we
provide.
The marketing
intelligence console
lets you analyze and
evaluate sales
performance ON-LINE
and IN-STORE for
your customers.
© Copyright 2013 - Apocope

11. INTELLIGENCE MARKETING CONSOLE
• Boutique activity in real time
• Analysis
of
purchases
and
in-store positions
• Control
customers’
key
moments
• Interfaced with your information system
(CRM, ERP, POS system, ...) Bekonic
allows you to combine information
across
media
ON-LINE
and
IN-
STORE.
© Copyright 2013 - Apocope

12. INTELLIGENCE MARKETING CONSOLE
•
Custom welcome message
• Relevant
information
( h i s t o r y,
wishlist
...)
which
is influential in the buying
journey
before,
during
and
after
• Product
offerings
and
custom geofencing for each
campaign
© Copyright 2013 - Apocope

13. U S E R S O P E R AT I O N
The consent of the
user must be given in
the application ...
35%
Des français sontd a t e a c h p a s s a g e . .
..an
prêts à être géoS une
localisés par T O R E , t h e d a t a a r e
enseigne p o r t e d , m o n i t o r e d , a n d
re
IN-
measured in real-time
© Copyright 2013 - Apocope

14. FUNCTIONING
Integrated into an existing iPhone or Android application
with a simple API, the solution requires no modification or
connection to a POS system.
© Copyright 2013 - Apocope

15. BENEFITS
1/ IDENTIFY
• Geofencing proximity
offers
• Offer a unique
CONNECT ON-LINE TO OFF-LINE
CLIENT IDENTITY
• K n o w when your clients have
arrived in store
experience for a better
brand loyalty
• Greet them
personnaly
• Naturally direct them
• Identify their on-line
to products they could
shopping journey
love
I N - S T O R E A N A LY T I C S
&
PROXIMITY
3/ INFLUENCE
2/INCREASE
MARKETING
PRODUCT AND ENGAGEMEN
R E L AT I O N
• User purchasing
process in real-time
• Make them valuable by
some attentions that he
does not expect
© Copyright 2013 - Apocope

16. IN SUMMARY
. Make become your vendors, personals shoppers.
. Acknowledge your digital customers in point of sale.
. Get contextuals and personnalized informations
. Analyze crossed paths web / mobile / in store
© Copyright 2013 - Apocope

17. www.bekonic.com
© Copyright 2013 - Apocope

18. THANKS !
Apocope
93 rue vieille du temple
75003 Paris – FRANCE
+33.1.44.59.30.40
© Copyright 2013 - Apocope