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Pi Identity
Australian Scale &
Independence
Largest Independent Media
Representation Company in
Australia
Power Brands
Across C-Suite, Luxury, Ethnic
Audience
Global Media Partners
Exclusive Representation of Leading
Media Brands
Multi-Media Expertise &
Insight
International & Australian media and
market intelligence. International
media planning and buying
assistance
Pi Global Network
Unparalleled International &
Australian Multi-Media Expertise &
Insight
World Class Online &
Mobile Resources
Premium and performance networks
for AU and International eyeballs
Pi Mobile App MonetizationNetwork
While smart phone penetration has already reached saturation, Cloud Computing now
puts a Super Computer in every Pocket.
The World of Apps has discovered new ways to connect with consumers.
As Apps and Usage increase so will the opportunities.
PIMobileallowsadvertiserstoconnectwithleadingmobilepublishersacrosstheglobe.
PiMobilefocusesondeliveringthebestinclasstargetingcapabilitiestofetchthehighestROIforevery
typeofmobile Appadvertisingcampaign.
Advertisersonlypaywhentheirconversionoccurs.
Piprovidesaonestopshopforall Media Verticals fromprint,digital,outdoorto TV.
ViaourMediaConsulting capabilitiesPigivesclientsa360degreemarketingservice
toincreaseorganicdownloads.
PiMobilespecializesin AppLaunchesand AppRankingOptimization,AppBurstCampaignsand
delivering qualityinstallsaroundtheworld.
PiMobileAssistance
Connecting WithCustomersWith Minimal Wastage
PullMarketing:
• AswithTVAdvertisements
• ImpressionsandvideoservedonMobile.
• Userdownloadsinjustoneclick.
• Astepaheadofothermediaplatforms.
PushMarketing:
• Pushwithsomeformofincentive.
• MostcosteffectivewaytotestAppandreachcustomers.
• DrivehighRatingsandgrowBrandawareness
• Increase Organic Installs.
CPI Burst Solution
Our Goal : Increase Organic users and Drive the app to the Top of the App Store charts
One Stop Mobile Solution Aggregating 100+ Publishers
Capabilities in 15+ countries
Performance Solution on CPI Basis
Thousands of new app users with 3-5 days
Creating snowball effect to get all energy from Publishers
App Discovery, Offer Walls, App of the Day, Push, App review and in-App Interstitials
Publisher‘s InternationaleGlobal Reachof Clients
BigFish(Luxembourg)
Gumi(Singapore)
DragonPlay(Israel)
Elexa(China)
E-Fun(china)
GameOfWar(US)
AnastasiaDate(US)
Mail.Ru(Russia)
Alibaba(HK)
WilliamHill(UK)
OLX&quickr
IntegratedAnalyticsPlatforms
• Pi Mobile has integrated with leading
global analytics Platforms to provide
detailed tracking and performance
management
• For CPI and CPD Pi Mobile works on Real
Time S2S ( Server to Server) integration
i.e. We track your conversions in real
time.
App Monetization
CPC Promoting your App within mobile APPs and/or mobile WAP sites in
Australia and charge you per click . Clicks will redirect to App Store ( Cost
per click)
CPD Promoting your App within mobile APPs and/or mobile WAP sites in
Australia and charge you per download.
Costs based on two clicks -first click redirects to App Store and second click
to download App (cost per download)
**CPI** Promoting your App within mobile APPs and/or mobile WAP sites in
Australia and charge you when user opens and experiences the APP (install)
after downloading (cost per Install).
App Ranking Through this campaign we aim to drive a high number of downloads to
position your App within Top 5 or Top 10 for a specific period of time in the
iTunes Store only (not Android as ranking depend upon downloads on App
Store). Drives awareness and trial.
Burst Here the goal is to drive a high number of Installs as well as increasing
downloads , ranking and organic Installs.
GetinTouch
tejeshwar.lawania@pubintl.com.au
T+61386404073
M+61421144851
“Marketsalwayschangefasterthanmarketing.”
PhilipKotler

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Mobile App monetization2209

  • 1. Pi Identity Australian Scale & Independence Largest Independent Media Representation Company in Australia Power Brands Across C-Suite, Luxury, Ethnic Audience Global Media Partners Exclusive Representation of Leading Media Brands Multi-Media Expertise & Insight International & Australian media and market intelligence. International media planning and buying assistance Pi Global Network Unparalleled International & Australian Multi-Media Expertise & Insight World Class Online & Mobile Resources Premium and performance networks for AU and International eyeballs
  • 2. Pi Mobile App MonetizationNetwork While smart phone penetration has already reached saturation, Cloud Computing now puts a Super Computer in every Pocket. The World of Apps has discovered new ways to connect with consumers. As Apps and Usage increase so will the opportunities.
  • 3. PIMobileallowsadvertiserstoconnectwithleadingmobilepublishersacrosstheglobe. PiMobilefocusesondeliveringthebestinclasstargetingcapabilitiestofetchthehighestROIforevery typeofmobile Appadvertisingcampaign. Advertisersonlypaywhentheirconversionoccurs. Piprovidesaonestopshopforall Media Verticals fromprint,digital,outdoorto TV. ViaourMediaConsulting capabilitiesPigivesclientsa360degreemarketingservice toincreaseorganicdownloads. PiMobilespecializesin AppLaunchesand AppRankingOptimization,AppBurstCampaignsand delivering qualityinstallsaroundtheworld. PiMobileAssistance
  • 4. Connecting WithCustomersWith Minimal Wastage PullMarketing: • AswithTVAdvertisements • ImpressionsandvideoservedonMobile. • Userdownloadsinjustoneclick. • Astepaheadofothermediaplatforms. PushMarketing: • Pushwithsomeformofincentive. • MostcosteffectivewaytotestAppandreachcustomers. • DrivehighRatingsandgrowBrandawareness • Increase Organic Installs.
  • 5. CPI Burst Solution Our Goal : Increase Organic users and Drive the app to the Top of the App Store charts One Stop Mobile Solution Aggregating 100+ Publishers Capabilities in 15+ countries Performance Solution on CPI Basis Thousands of new app users with 3-5 days Creating snowball effect to get all energy from Publishers App Discovery, Offer Walls, App of the Day, Push, App review and in-App Interstitials
  • 6. Publisher‘s InternationaleGlobal Reachof Clients BigFish(Luxembourg) Gumi(Singapore) DragonPlay(Israel) Elexa(China) E-Fun(china) GameOfWar(US) AnastasiaDate(US) Mail.Ru(Russia) Alibaba(HK) WilliamHill(UK) OLX&quickr
  • 7. IntegratedAnalyticsPlatforms • Pi Mobile has integrated with leading global analytics Platforms to provide detailed tracking and performance management • For CPI and CPD Pi Mobile works on Real Time S2S ( Server to Server) integration i.e. We track your conversions in real time.
  • 8. App Monetization CPC Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you per click . Clicks will redirect to App Store ( Cost per click) CPD Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you per download. Costs based on two clicks -first click redirects to App Store and second click to download App (cost per download) **CPI** Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you when user opens and experiences the APP (install) after downloading (cost per Install). App Ranking Through this campaign we aim to drive a high number of downloads to position your App within Top 5 or Top 10 for a specific period of time in the iTunes Store only (not Android as ranking depend upon downloads on App Store). Drives awareness and trial. Burst Here the goal is to drive a high number of Installs as well as increasing downloads , ranking and organic Installs.