Koupon Media shares their webinar slides about how to increase customer engagement and sales into 2015 with advanced, highly targeted mobile offers.

1. KOUPONC O N T I N U I N G C O N S U M E R
E N G A G E M E N T I N 2 0 1 5
# 2 0 1 5 C u s t o m e r E n g a g e m e n t
@ K O U P O N M E D I A
P r e s e n t e d b y J e n n y H i c k s & M a r k B e n o i t

2. CONTINUING CUSTOMER
ENGAGEMENT INTO 2015
November through December is a critical time for
retailers, promoting holiday sales and keeping up on
the holiday rush.
While customer engagement sales are typically high
during this time, it is also a crucial time to look to 2015.
$616.9 billion expected to be spent this holiday
season (November 1 - December 31)
Koupon 2015 ConsumerEngagement Proprietary & Confidential

3. 74.1 million is the forecasted number of US smart phone mobile coupon
users in 2015
CONSUMERS ARE LOOKING TO SAVE MONEY
55% of smartphone coupon users will spend more money during their
online or in store visit than they originally anticipated
MOBILE PUSHES CONSUMERS DOWN THE PURCHASE FUNNEL
39% of smartphone owners will use their smartphone this season to
redeem a mobile coupon
Able to track geo-location & audience targeting
LEVERAGE MOBILE TECHNOLOGY & DATA
WHY MOBILE OFFERS?
Koupon 2015 ConsumerEngagement Proprietary & Confidential

4. Mobile offers see 10x higher redemption rate than
traditional coupons
Some clients have seen a 400% + increase in ROI
On average, mobile offers see at least a 10% conversion
rate from delivery to redemption
$
INCREASE CUSTOMER ENGAGMENT
Koupon 2015 ConsumerEngagement Proprietary & Confidential

5. Koupon’s location targeting features enable marketers to
deliver offers based on a shopper’s location.
LOCATION TARGETING
Koupon 2015 ConsumerEngagement Proprietary & Confidential
Geofencing - Create geofences around stores or other target
areas to trigger offers when customers are in a certain
location.
Beacons - Install Bluetooth Low Energy Beacons to deliver
relevant offers during a shopper’s in-store experience
Geotargeting - Learn the location patterns of customers and
target offers based on a daily or weekly routine.

6. Offers delivered to the right customer at the right time.
Customer Segmentation
Analyze your customer base and target offers to specific personas or demographics.
App Usage
Deliver offers based on a customer’s interactions with a mobile app or website.
Loyalty & Gift Cards
Use external triggers to deliver offers when loyalty thresholds are met or gift cards are redeemed.
Offer Redemption
Create conditional offers based on a shopper’s offer viewing and redemption history.
AUDIENCE TARGETING
Koupon 2015 ConsumerEngagement Proprietary & Confidential

7. Now What?
HOW TO IMPACT YOUR Q1 2015 SALES

8. • From desktop, customers can receive the
offer through the channel of their choice
• Retailers can choose how they want their
customers to redeem the offer. They can
select any or all options including SMS, email,
and print.
OFFER VIEWER
Koupon 2015 ConsumerEngagement Proprietary & Confidential

9. • If the customer initially sees the offer on mobile
(i.e. mobile banner) rather than desktop, they
will see a list of offers available to them.
• Retailers can display a single offer or multiple
offers to activate.
OFFER VIEWER
Koupon 2015 ConsumerEngagement Proprietary & Confidential

10. • Retailer has the option to include Passbook
integration for their offers. Customer can
redeem from mobile web or Passbook
• Time-bound and Geofenced: Redemption
confined within configurable countdown
and one-half mile of store location
• Redemptions: Human Readable, Barcode,
QR Code, Teller Visual Cues, Unique
Barcode Acceptance
OFFER VIEWER
Koupon 2015 ConsumerEngagement Proprietary & Confidential

11. • Full communication to the customer
throughout offer process.
• If they have used the offer or it has expired,
they will see “offer expired” screen
• Directly after use, the customer will be
directed to a “Thank You” screen. Retailer
can include a link to their website, facebook
page, app store, etc.
OFFER VIEWER
Koupon 2015 ConsumerEngagement Proprietary & Confidential

12. Open a channel to display offers through native App, Web, or
using SMS. Koupon provides data to better help you track and
attribute online initiatives and in store sales.
ONLINE TO OFFLINE DATA
Retailers can use Koupon data to determine a consumer’s
propensity to purchase certain products varied by time of day or
time of year.
BRAND LOYALTY DATA
Koupon verifies redemptions by comparing barcode scan data.
SHARE REDEMPTION DATA
DATA & ANALYTICS
Koupon 2015 ConsumerEngagement Proprietary & Confidential

13. 2015 Customer Engagement =
Speed + Relevancy

14. Questions?
#2015CUSTOMERENGAGEMENT
@KOUPONMEDIA
Get In Touch: info@kou.pn