Gardening is back. With the slow down of the economy and tightening of our belts, we've seen a shift in priorities from we to me. Sharing is now trumping greed,& a return to a new sense of self-sufficiency is fueling a renewed appreciation for our land— defined more by nostalgia rather than geography; caretakers rather than developers. Yard-sharing with people -- dividing resources, skills, space, tools, and time – is popping up to support our need to “go local,” strengthening our neighborhoods. We’re connecting to the soil and with each other, sharing the bounty and giving families food that’s more nutritious, tastier and less costly. www.gardenmediagrup.com

1. Garden Media Group’s Mega Trends to Garden Trends February 4, 2010 © 2010 Garden Media Group

5. Let’s Look at What Global Consumer Trends Are Shaping Buying Habits And how to use them to motivate your customers

14. Eco-Bounty 9 out of 10 are “green” in some form 59% working for a better environment 84.4% willing to pay more for “green” garden/landscaping supplies Being “green” is defined by personal actions & identified by a lifestyle

24. State of the Industry Things are looking up! Gardening is Back!

28. GMG 2010 Trends © 2010 Garden Media Group

43. Eco-Boosting 58% of LOHAS segment want to go “ beyond sustainable ” Boost the Environment. Work with Mother Nature. Natural Marketing Institute 2009 LOHAS Research

61. Water is In. Water is Out.

64. Succulent Gardening "Succulent Container Gardens" Debra Lee Baldwin

66. Outside In is In Extend nature’s influence by bringing the outdoors in Indoor houseplants Consumers concern for health benefits and indoor air quality The USDA saw a 19.3% increase in Foliage sales in 2007 Red Sister Cordyline Costa Farms Peace Lily Costa Farms

67. Outside In: At Home NASA scientists recommend at leaset one indoor plant for every 100 sq. ft of living space Indoor plants = healthy living Seeing more: Orchids Indoor herbs gardens Live plants for the holidays

72. Purple! Purple!! Purple!!! ‘ Baptisia australis’ False Blue Indigo 2010 Perennial Plant of the Year

74. Ride the trend wave with key suppliers, & with customers

81. How do I take advantage of trends with your customers

82. How does GMG determine Garden Trends? We don’t just use a crystal ball

83. Eyes & Ears on the Pulse of the Industry

89. To download & reprint the GMG 2010 Garden Trends Report or view all Trend Reports, go to: GardenMediaGroup.com & Please remember to give GMG credit. [email_address] 610-444-3040 © 2010 Garden Media Group