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APIs - the oil pumps of the 21st century

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Frank Schwab
Frank Schwab

APIs pump data. And at traditional banks from the depths of their IT landscapes. APIs make the Internet machine-readable and often form the basis of successful e-commerce business models. Twitter, Netflix, Google, Facebook and eBay are members of the club of API billionaires. From their partners and customers all of them have more than 1 billion API calls daily. That is the way they are significantly increasing advertising and sales reach - completely automated. More here: https://www.linkedin.com/post/edit/apis-oil-pumps-21st-century-frank-schwab

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www.FrankSchwabSpeaks.comSeptember 2018 APIs Oil pumps of the 21st century
API = Application Programming Interface A browser is for a person the same as an API for a computer { “headline": “API“, “description“: “In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses …“ } www.FrankSchwabSpeaks.comSource: Wikipedia.com
The club of API billionaires www.FrankSchwabSpeaks.com
= Efficiency www.FrankSchwabSpeaks.com What can be achieved with APIs?
Share price in USD 10 49 2012 2014 x5 Number of API calls in Billions per day 1.4 5.0 2012 2014 x3 www.FrankSchwabSpeaks.com
www.FrankSchwabSpeaks.com Netflix supports more than 800 different devices Source: Daniel Jacobson, Netflix Engineering Blog, 9th July 2012
Source: https://www.ebayinc.com/stories/news www.FrankSchwabSpeaks.com API–driven partner business 800M new listings 4.2B USD GMV globally Q1/2017 46B API calls 3rd party apps 106B internal API calls 362K Dev community
M & A www.FrankSchwabSpeaks.com Technically Sales What can be achieved with APIs?
www.FrankSchwabSpeaks.com M&A costs reduced by 90% -90% Traditional IT of a bank API Banking
Source: https://nordicapis.com, Mark Boyd www.FrankSchwabSpeaks.com APIs make companies attractive Facebook purchases Moves Google buys Songza Spotify grabs The Echo Nest
Blue Ocean www.FrankSchwabSpeaks.com NETFLIX 153 PayPal 86 eBay 32 Commerzbank 11 Deutsche Bank 20 Market cap in Billion EUR, July 2018 Source: finanzen.net Red Ocean
www.FrankSchwabSpeaks.com API-driven Internet companies have far outpaced banks
# Internet APIs 2000 2005 2018 >20,000 0 Exponential API Growth www.FrankSchwabSpeaks.comSource: www.programmableweb.com
Source: www.programmableweb.com In 2017, most banking APIs were released Category # APIs Data 256 Financial 249 Analytics 184 Payments 180 Messaging 125 Banking 117 Mobile 112 Cloud 109 eCommerce 104 Security 99 www.FrankSchwabSpeaks.com
221 Bn Transactions, Q1/2018 237 Mn Customers globally 13.1 Bn USD Revenues, 2017 511 Bn USD Profit, Q1/2018 www.FrankSchwabSpeaks.comSource: www.statista.com
Open API architecture allows PayPal a very efficient partner concept www.FrankSchwabSpeaks.comSource: https://developer.paypal.com
www.FrankSchwabSpeaks.comSource: www.programmableweb.com
www.FrankSchwabSpeaks.com Traditional banks are behind several years regarding the maturity of their API architectures
An „API Business model“ engages developers – in an open innovation approach – in order to win more users and customers Services Identification of business processes APIs Commercial access to business processes Developer Makes use of APIs to build Apps Apps Access to business processes via APIs User / Customer Increase of revenues by higher usage via Apps www.FrankSchwabSpeaks.com
Best Practice
2015 2014
Using APIs, Fidor Bank now integrates more than 20 partners directly into the account Examples: Precious metals– Goldmoney Social lending – SMAVA Crowd lending - kapilendo Foreign currencies– The Currency Cloud www.FrankSchwabSpeaks.com
www.FrankSchwabSpeaks.com Integration costs reduced by 95% -95% Traditional IT of banks API Banking IT
By its open API infrastructure Fidor created a globally unique service for E-Commerce SMEs Real time, also on the weekend: immediate debit and credit if customers have a Fidor Bank account Easy data transfer Flexible data import For developers easy and fast to integrate www.FrankSchwabSpeaks.com
Fidor Bank sets a global standard for API documentation and API community in the financial service industry www.FrankSchwabSpeaks.com
Pure API Bank
www.FrankSchwabSpeaks.comSource: https://www.solarisbank.com/de/services/ Verivox Hufsy Qnips
www.FrankSchwabSpeaks.comSource: https://www.verivox.de/ratenkredit/heycash/
www.FrankSchwabSpeaks.comSource: https://www.Hufsy.com
95
www.FrankSchwabSpeaks.comSource: https://www.figo.io/en/figo-aggregator/
www.FrankSchwabSpeaks.comSource: https://www.figo.io/en/partner-use-cases/
PSD 2 Access to account
A successful state of the art API implementation comprises 6 core elements API Browser Shows the available APIs clearly API Documentation Describes the functionality detailed & provides examples API Manager Internal API management, access to business processes App Store Place of the apps of the developers SDK Development tool for APIs and to build Apps API Community Communication platform for open exchange of developers www.FrankSchwabSpeaks.com
# API Calls internal Strategic partner 3rd Party Developer www.FrankSchwabSpeaks.com
? Objectives Competition Industry API Business model API Architecture API Projects www.FrankSchwabSpeaks.com
# API Calls # API Partner Revenue / API Call Profit / API Call www.FrankSchwabSpeaks.com New KPIs
Success = 1 % Talent + 99 % Hard Work
Frank@FrankSchwabSpeaks.com
John Musser, ProgrammableWeb, API Strategy Conference, 2013 https://www.programmableweb.com https://www.ebayinc.com/stories/news/ebay-announces-new-and-updated-sell-and-buy-apis-to-help- companies-grow-their-businesses/ Mark Boyd, http://platformable.com https://nordicapis.com/3-ways-apis-create-value-and-5-acquisitions-that-prove-it https://nordicapis.com https://www.solarisbank.com https://www.fidor.de https://www.fidor.com https://www.figo.io https://www.bundesbank.de/Redaktion/DE/Standardartikel/Aufgaben/Unbarer_Zahlungsverkehr/der_rechtl iche_rahmen.html Relevant sources www.FrankSchwabSpeaks.com
Source: John Musser, ProgrammableWeb, API Strategy Conference, 2013 www.FrankSchwabSpeaks.com 3rd party applications built on the [eBay] Open Platform accounting for $6.9 billion in Gross Merchandise Volume (GMV) Kumar Kandaswamy, May 31, 2012 60% of all tweets came from 3rd party clients Ryan Sarver, Chirp Conference, April 4, 2010 Partner business driven by APIs

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