We’ve all seen the examples of how Netflix and others have transformed their entire business on the back of publishing APIs. You may not be Netflix, but there’s no sign the API economy is slowing down. APIs are everywhere, from social and mobile apps to IoT, big data, and microservices. They’re driving your business and helping you expand into new markets, modernize legacy business applications, and integrate diverse and interdependent systems and data. So how do you leverage APIs to be an efficient way to generate new business value and innovate with minimal risk?

1. 1© 2017 Rogue Wave Software, Inc. All Rights Reserved.
How APIs are
transforming large
enterprises

2. 2© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Presenter
Ian Goldsmith
VP Akana product management
Rogue Wave Software
ian.goldsmith@roguewave.com

3. 3© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Agenda
• The API economy
• Realities of APIs in the enterprise
• Managing enterprise APIs
• Q&A

4. 4© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Listen to the recorded webinar
now.

5. 5© 2017 Rogue Wave Software, Inc. All Rights Reserved.
The API economy or …
the promise of appification

6. 6© 2017 Rogue Wave Software, Inc. All Rights Reserved.
API evolution – The old world
In the beginning companies
reached their customers using:
– The phone
– Snail mail
– Advertising
– Yellow Pages

7. 7© 2017 Rogue Wave Software, Inc. All Rights Reserved.
API evolution – The web
Then they invested in websites
Initially just marketing themselves
Then ecommerce
Those that didn’t … aren’t

8. 8© 2017 Rogue Wave Software, Inc. All Rights Reserved.
API evolution – The mobile web
With the cellphone and mobile
internet came more pressures
Companies extended their web
presence with mobile (WAP)
versions of their existing site
Limited success

9. 9© 2017 Rogue Wave Software, Inc. All Rights Reserved.
API evolution – Appification
The iPhone effect
Mobile web browsers are not
adequate …
… so companies build their own
apps to provide a rich experience
to their consumers

10. 10© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Appification – Developers
If building your own app helps
reach your own consumers ...

11. 11© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Appification – Apps
If building your own app helps
reach your own consumers ...
A developer community building
tens, hundreds, or even
thousands of apps…

12. 12© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Appification – Consumers
If building your own app helps
reach your own consumers ...
A developer community building
tens, hundreds, or even
thousands of apps …
You can reach consumers in ways
you can’t even dream of.

13. 13© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Appification – 80/20 rule
Building the enterprise website
reached 20% of your market …
For 80% of your total
development investment

14. 14© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Appification – 80/20 rule
Building APIs reaches the
remaining 80% of your market …
For only 20% of your total
development investment

15. 15© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Netflix API traffic

16. 16© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Netflix vs Blockbuster

17. 17© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Realities of APIs in the
enterprise

18. 18© 2017 Rogue Wave Software, Inc. All Rights Reserved.
John Deere – New website

19. 19© 2017 Rogue Wave Software, Inc. All Rights Reserved.
John Deere
Business objective
Sell more equipment based
on increasing yields
through a partner
ecosystem
Challenge
Unlock data collected by
equipment and securely
share it between producers
and partners
Solution
• Launch developer.deere.com on Akana Platform (SaaS)
• Leverage OAuth and licenses to package data and allow the
producers to securely share private data with partners and
app developers

20. 20© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Barclays

21. 21© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Barclays
Business objective
• Open up the bank’s core
capabilities to partners it does
business with
• Create new distribution
channels and to bring in
innovation from outside
Challenge
• Create an open developer
ecosystem externally and
internally
• Reduce engagement time and
overall T2M for new
propositions
Solution
Build a centralized digital & mobile repository of reusable services powered through an API/developer
portal that facilitates faster discovery and integration.
• External : APIs included payment, trade, transaction, security APIs
• Internal : APIs include any middle tier, backend APIs that are reused across the estate.
• Any new capability that is developed should expose APIs & take on a platform based approach

22. 22© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Marriott

23. 23© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Marriott
Business objective
Drive new revenue
though a B2B API
channel
Challenge
Provide a flexible solution
that fits in with the
existing portal
infrastructure
Solution
Leverage the API Gateway and Community Manager APIs
to automate the onboarding of new APIs and partners from
the existing front-end

24. 24© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Managing enterprise APIs

25. 25© 2017 Rogue Wave Software, Inc. All Rights Reserved.
API management architecture

26. 26© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Build
• Design your APIs how
you want to
• Reliable methods to
document and access
API design and
description

27. 27© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Protect
• Leverage the latest in
security standards
• Protect sensitive data
while allowing access
to authorized apps
and users

28. 28© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Deliver
• Intuitive experience for
developers
• APIs leveraging
DevOps with auditable
control

29. 29© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Analyze
• Gain insight into real-
time business
performance
• Collect and report
on your data

30. 30© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Deploy – Your way
On-premises
SaaS
Hybrid

31. 31© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Akana Platform – Providing end-to-end
capabilities
API design
Design your APIs how you want to
API security
Leverage the latest in security standards
API traffic management
Establish, monitor, alert, and enforce
multiple service level agreements
API portal
Socialize and manage your communities
through targeted developer portals
API analytics
Generate deep business insights
from your API traffic through
configurable analytic reports
Lifecycle management
Build APIs leveraging DevOps with
auditable control
Mediation & integration
Create modern well-structured APIs from
legacy assets and multiple backend
sources
Deployment options
Choose fully hosted cloud, hybrid, or
on-premises

32. 32© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Questions

33. 33© 2017 Rogue Wave Software, Inc. All Rights Reserved.
Listen to the recorded webinar
now.

34. 34© 2017 Rogue Wave Software, Inc. All Rights Reserved.