1. Kin uses proprietary technology and data sources to more accurately underwrite and price risk, allowing it to insure homes in difficult markets that other insurers avoid. 2. Kin's digital platform generates millions of data points to better understand risk, avoiding the problem of relying on self-reported data from users or agents. 3. During hurricanes like Ida, Kin leverages its data and technology to efficiently triage catastrophic claims and keep customers prepared, in contrast to traditional insurers with outdated systems.

1. For Every New Normal®
Insurtech Innovation
Awards 2022

2. Customers expect a direct,
tech-forward experience
Insurance is moving online
Extreme weather events are
increasingly common
Consumers favor
mission-driven brands
More and better-quality data
is critical
New Reality Insurance Industry Response
Proprietary tech provides
great user experience
Only pure-play Direct to Consumer
homeowners Insurtech
Tech and direct model allow us to
operate in the most lucrative
markets
Insurance brand of the future
with delighted users and risk-
sharing model
Deep data infrastructure creates
sustainable risk advantage
Focused on expensive, brick
and mortar, traditional agent
distribution
Reliant on outdated technology
Abandon areas that experience
more volatility
Insurance industry branding and
marketing stagnant for decades
Antiquated technology keeps
them dependent on self-
reported data
1.
2.
3.
4.
5.
VS.
Kin Built For the Digital Era
While Industry Stuck in the Past
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3. Kin is built to respond to change. Our industry-leading technology and data
sources allow us to provide insurance to places other companies can’t.

4. User experience and customer acquisition
Claims and risk management
Kin’s proprietary
technology gives us an
edge at every step
Data / Pricing / Underwriting

5. Pay a premium Pay less Don’t buy
Airlock accept
accept
reject
Propensity to Bind
Customer
Value
Lead scoring model categorizes
each lead and focuses on
premium customers
Technology & Data Creates
Competitive Advantage
+ # Bathrooms
+ Pool Presence
+ Dog Breed
+ Finish Quality
+ Roof Material
+ Dist. to Hydrant
+ Foundation Type
+
Roof Type Construction Geography Sq Footage
+ +
+
Roof Age Year Built Owner Credit Owner Claims
+ +
700
1954
10 yr
+ # of Stories
+ Child Presence
+ Other Factors
+ Basement Type
+ Alarm System
+ Garage Type/Size
+ Other Structures
=
Customized
Coverage
Options
$$$
Every customer’s home cross referenced against
our data and their data to create an accurate
and customized quote.
Customized Quotes:
leads
All leads are assessed to determine
which customers to focus on.
Leads Assessment:
Paid and Organic media drives all
leads into our proprietary lead vetting
system.
Leads Cohorting:
Every market is assessed to determine a true TAM specific to Kin.
TAM
Homes Kin would cover and estimated premium costs.
Home: total type of construction & year built.
Roof: total types & corresponding age.
Other: Size of homes, materials used
& historical catastrophe assessment.
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At Kin we have enough data on each home to preemptively underwrite the entire set of potential
customers. We run each customer through a risk scoring model and conversion scoring model to
determine which customers we should target.

6. Kin is creating a superior integrated experience
Most
Others
FIRST
PARTY
THIRD
PARTY
FIRST
PARTY
THIRD
PARTY
FIRST
PARTY
THIRD
PARTY
FIRST
PARTY
THIRD
PARTY
FIRST
PARTY
THIRD
PARTY
Sales Reps Insurance
Product
Marketing Customer
Service
Technology
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7. 01.
Kin data infrastructure gives us
more accurate data and more
data
We avoid the “garbage-in, garbage-out” problem
other carriers face when relying on user reported or
agent reported data
Our digital platform
generates and collects
millions of data points via a
proprietary data service. We
collect and store this data
and use it for analysis.
High-Quality Data Sources
Maestro
02.
Our automation bot allows us
to handle complex & repetitive
customer-facing or internal
tasks, including document
review, property attribute
validation and underwriting
audits.
Process Automation
KIN Bot
03.
We integrate artificial
intelligence into the process in
order to predict data points and
documents in near real-time.
This leads to a speedy process
for our customers.
Predictive Analytics
KINfidence
04.
When data cannot be verified, we
integrate humans only when they
are needed, reducing overall
operational costs through
process efficiencies & using the
inputs to further train our models.
Integrated Humans
When We Need Them
Thunderwriting
Accuracy, Predictability, and Efficiency
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8. Example: How traditional carriers leverage data in
extreme weather
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The traditional approach
A carrier will only leverage a
small number of variables to
assess the risk of a roof. This
can include the shape of the
roof and material, and some
carriers are currently starting
to use the age of the roof.
General carriers pull from one
data source, however, prior
analysis shows that no single
vendor is able to produce
every attribute with 100% file
rate or a high degree of
accuracy.
Agent or customer entered
data
The carrier or the agency are
left to write the policy either
having to ask the customer, or
make an assumption and
requires a ton of
documentation on the
backend. This isn’t ideal
because it means the risk isn’t
correctly classified for
underwriting and pricing
purposes, and provides a poor
customer experience.
All in the details
● Age
● Shape
● Material
Especially in areas where
weather gets nasty, details like
the age, shape and material
of the roof make a huge
impact.
This old way of doing things
only takes into consideration a
few variables. However, Kin
has better data even for
simple variables.

9. Example: How Kin leverages data in extreme weather
kin.com | 9 +MATERIAL
+
10 yr
And we win even more
because we have some
factors that competitors
don’t have
SHAPE
AGE
+
CONDITION
We win on factors other
competitors have because
we rely on more accurate
data
Aerial imagery
Inspections
Building permits
Maestro
KINfidence
Low KINfidence - Pull from additional
data sources and manual validation
Medium KINfidence -
Manual validation
High KINfidence - Trust data source,
no additional validation
The Kin way of understanding a roof is completely different from traditional carriers.
1. We use several sources of data feeding our analysis to understand the risk of a roof. The data we pull is generally
from multiple sources for each of these attributes.
2. Then we feed those inputs into Kinfidence, which is our proprietary algorithm determining the truth of each
attribute.
3. In addition to this, we also have additional attributes such as the condition of the roof. This way Kin has a more
accurate understanding of the traditional attributes we have additional data points that we can use to better select
and price risk.

10. Case Study: Hurricane Ida
A Recap of Kin’s Response
Kin uses technology to triage catastrophic claims and keep our customers
prepared
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Kin is committed to customers in a changing
climate. Our technology not only enables us to
price and underwrite the risk more accurately,
our technology and data science also helps us
respond efficiently when a weather event hits.
Hurricane Ida was a fast developing storm,
escalating from tropical storm to Category 1
Hurricane in a matter of hours. By August 29,
2021, Ida reached Category 3 only to intensify
to a Category 4 in an hour. The storm
ultimately became one of the most damaging
and deadly hurricanes to hit Louisiana, tying
Hurricane Laura and the 1856 Last Island
Hurricane as the strongest in the state. And, of
course, the destruction didn’t end there as the
remnants of Ida caused heavy rains, flash
floods, and tornados in the Northeast.

11. Happy Kin Customers
I don’t know why anyone wouldn’t switch to
Kin. Great customer service, they save you
many and it’s better coverage.”
- Mary Dickson, Kin Customer
ADD A THE SUBTITLE HERE
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Kin’s mission is to reimagine homeowners
insurance for every new normal. While other
insurers are not made to handle a fast-changing
world, Kin is built for the future and prepared to
meet its challenges head on while helping our
customers do the same.
That means a few key things for us:
● Use technology to simplify everything from
quotes to claims.
● Help members save as much as possible –
most customers save $500 on average
when they switch to Kin.
● Redefine their experience with our expert
help, best-in-class service, and customized
coverage.
If our members are any indication, we’re on the
right track. Take a look for yourself and read a
deep-dive into one member’s experience.

12. Thank you!