This document discusses the importance of landing pages and provides tips for building an effective landing page. It notes that bounce rates for business-to-business and business-to-consumer websites are very high, around 80% and 91% respectively, showing that most visitors leave without doing anything. The document then discusses balancing the need to get customers now with building a long-term digital footprint and domain authority. It provides recommendations for choosing keywords, designing the page for usability and conversions, and getting the first 1,000 customers through various marketing strategies. Lastly, it stresses the importance of ongoing testing and optimization.

1. Landing pages
Launch your product & set up your landing page to convert

2. A sales guy who does
marketing
Who’s Yuriy?

3. A bit about me
My businesses
• Mind Kitchen Media (first
startup)
• PDX Pick, Inc.
• YMI Consulting
MBA @ Oregon State University

4. A bit about me
Who I’ve worked for
• Zones, Inc. ($2bn revenue)
• Sales management
• Software marketing director
• Messente Communications
• Head of Marketing

5. How about we go over
this?
Don’t wait, ask questions
• The importance of landing pages
• Two approaches
• The dilemma
• Words
• Keywords
• Words
• CONVERSION
• Building a landing page
• Getting the first 1,000 customers
• A bit on SEO

6. Why are landing
pages so
important?

7. Get visitors to
do something

8. And you have one shot

9. Boring but important
statistics
• B2B bounce rate = a bit over 80%
• B2C? 91%

10. Missing opportunities, lower SEO ranking
What’s considered good? (Bounce rate)
• B2B: <60%
• B2C: <54%

11. Let’s build a landing page
Recrur.com – Home page is the landing page PayPal – Free ebook to generate a lead

12. The dilemma
I need customers now
vs.
I needs to build a digital
footprint and high domain
authority

13. Start with words
Trends and keywords
must make sense
Sector/industry
Problem
being solved
Target
market

14. Keywords
• Mid-tail and long-tail key words
• Competitors
• Use across page content in different forms

15. <Our company/product> helps <target market>
solve <the key problem> by making it easy to
<product offering>.

19. Design & functionality
• Keep it simple & easy to read – lots of empty
space
• Functionality is most important: IT NEEDS TO
CONVERT

20. Think: “What’s Next?”
• Buy?
• Sales contact?
• Free trial?
• Freemium app?
• Sign up for an account?
• Get more information or gateway content?

21. Get creative

22. Now, it’s time to
build it – it
should only take
an hour, max
• Strikingly.com
• Landingi.com
Wix is easy to start with and
has expanded functionality
(like ecommerce)

23. Getting the first 1,000 customers
• List your product anywhere you can
(and makes sense)
• Approach influences, offer perks &
commissions
• Get press
• Social media
• Medium.com
• YouTube

24. Content,
content,
content,
content

25. Quick note on SEO
• Your long-term strategy – be patient, you don’t rank overnight
• You need backlinks to gain credibility, hence why being listed and
referred to on other sites is important
• It’s not only about keywords
• Google Ads can show you the way:
• Impressions, CTR, conversions
• How you stack up against competition

26. Lastly, test and optimize
Start getting familiar with Google Analytics

27. Okay, just two last things I want to stress
1. Target customer
2. Location and language

28. Questions?