13 Growth Hacking Tips for Beginners
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This document outlines various growth hacking techniques for startups with low budgets, including: 1) Testing pay-per-click ads and landing pages to communicate alternative value propositions. 2) Creating long-tail blog content and outsourcing rewriting for SEO. 3) Distributing free, valuable content on social media platforms. 4) Monitoring forums and reacting quickly with relevant content. 5) Optimizing onboarding, email marketing, direct customer outreach, and sales approaches.
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13 Growth Hacking Tips for Beginners
- 1. How to start with low budget 1 Growth Hacking for Beginners COLAB 2013
- 2. Growth Hackers • Marketers focusing on growth alone • Strong analytical thinking but also creative • Technical skillset/understanding • Focus on product and distribution
- 3. Conversion Funnel • Acquisition • Activation • Retention • Revenue • Referral
- 4. Funnel Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM Activation – A/B testing, Landing Page optimization, Onboarding, Trials Retention – Email Marketing, Remarketing, Direct contact, Aha moments Referral – Referral Processes, Social Media integration, Contests Revenue – Subscriptions, Freemium, Lead Generation
- 5. 5
- 6. Growth Hacks 1. SEM A/B testing • PPC ads tests • Various ads leading to various landings • Communicating alternative value propositions • Always consistent with Ads Effort – Medium Impact – Medium
- 7. Growth Hacks 2. Long tailing • Blog articles in the footer • Great for SEO • Original article + reworded versions for long-tail keywords • Outsource the process Effort – Low Impact – Medium
- 8. 3. Free channels • Be visible on Slideshare, YouTube, LinkedIn, Facebook, Google+, Quora, Yahoo Asnwers, Snapguide, Reddit, Twitter • Genuine and valuable content • Frameworks for content marketing Effort – High Impact – High Growth Hacks
- 9. 4. Content marketing • Crawler app • Google Alerts • Monitoring Quora/Twitter/ LinkedIn forums/topics • React quickly with relevant content Growth Hacks Effort – Medium Impact – High
- 10. 5. Black hat comments • Outsource with e.g. Odesk • Set the rules (#1 No Spam) • Comment on every possible article/blog relevant to the product Growth Hacks Effort – Low Impact – Low
- 11. 6. Lead harvesting • Get a web crawler looking for relevant contacts • Database ready for sales team • Personalised emails to potential clients Growth Hacks Effort – High Impact – High
- 12. 7. Landing Page Optimization • The less the better • Clear heading + value proposition • What is the goal? – reflected in CTA • Big images Growth Hacks Effort – Medium Impact – High
- 13. 8. Credibility boosting • Team Page (no cheesy photos!) • Phone number • Office address • Testimonials from the first clients, beta testers, media Growth Hacks Effort – Low Impact – High
- 14. 9. Onboarding optimization • Where most people drop off • Tools for funnel tracking • Make it absolute minimum Effort – Medium Impact – High Growth Hacks
- 15. 10. Email marketing • Define the touch points, possible leaks • Create a drip campaign • Checklists with to-do lists Effort – Medium Impact – High Growth Hacks
- 16. 11. Direct touch • Early adopters and those who don’t convert • Use email or skype • If possible, inverst some time/money in hand-written thank- you cards or a tshirts Effort – High Impact – High Growth Hacks
- 17. 12. API Integration • Piggyback on other platform’s audience • Not always possible • Look for opportunities, be the next Airbnb Effort – High Impact – High Growth Hacks
- 18. 13. Personalized sales • Use Live chat – SnapEngage, Olark • Upselling to converting clients: “Would you like fries with that?” • Downselling to clients who don’t convert – extend their trial or lower the price Effort – Medium Impact – High Growth Hacks
- 19. • Mixpanel • Google Analytics • Inspectlet/ClickTale • Optimizely • Olark/SnapEngage Effort – Medium Impact – High Essential, Low Cost Tools
- 20. • Neil Patel’s Guide to Growth Hacking • KISSmetrics Blog • Conversion XL Blog • Growhack Blog • Sixteen Ventures Blog • SEOmoz Blog • Growthhacking.pro Effort – Medium Impact – High Resources
- 21. Thank you JACEK BLAUT Email: jacek@growthrepublic.com LinkedIn: http://pl.linkedin.com/in/jacekblaut/ Twitter: @JckBlaut