This document provides tips for optimizing one's LinkedIn profile and effectively using LinkedIn to grow one's professional network. It recommends completing all profile sections, using relevant keywords, and connecting with contacts to build a large network. It also suggests joining and participating in groups, recommending connections, and using filters to manage group emails. The overall aim is to create a professional online presence and make meaningful connections on LinkedIn.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Free LinkedIn Resources for the Peace Corps Community and Beyond...Mona Khalil (She-Her)
As of March 15, 2020 all Peace Corps volunteers were evacuated from their posts around the world. As members of the Peace Corps community, we are #inittogether. We are here to support your transition back to the U.S.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.
By Jane Wong, Australia. May 2011, updated March 2013.
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchKelly Quattlebaum
"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011
Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
Free LinkedIn Resources for the Peace Corps Community and Beyond...Mona Khalil (She-Her)
As of March 15, 2020 all Peace Corps volunteers were evacuated from their posts around the world. As members of the Peace Corps community, we are #inittogether. We are here to support your transition back to the U.S.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.
By Jane Wong, Australia. May 2011, updated March 2013.
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchKelly Quattlebaum
"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011
Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!
How to REALLY use LinkedIn - mini LinkedIn PresentationBert Verdonck
Lots of people have a LinkedIn Profile and some connections, but don't know what to do with this website.
This mini LinkedIn presentation shows where the power of LinkedIn resides and how to tap into that power.
Get your FREE copy of the second edition of the international bestseller "How to REALLY Use LinkedIn" via www.how-to-really-use-linkedin.com
About Networking Coach: we are a team of business networking specialists, online and offline, with workshops, presentations and training courses about LinkedIn, networking at events and referrals. We are usually hired as a speaker or trainer.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
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If you’ve ever wondered or asked “Is upgrading worth it?” take a peek and you can see for yourself. Learn more: http://blog.linkedin.com/2015/03/11/free-versus-premium/
Business 101 - LinkedIn: Make Your Connections Work For YouEric Nelson
Presentation given to the Altoona (Iowa) Chamber of Commerce on behalf of Register Media. Offers reasons why LinkedIn is appropriate for business and personal use, and how those two overlap, plus tips from the pros.
Chris Lavery, social media guru and all round good guy, gave a presentation to the Monaghan E-Commerce Network recently and kindly shares his presentation here.
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
Slides from an NMITE Springboard webinar held, 17 January 2023.
Learn how to create a strong, effective profile on LinkedIn, use it to build and engage a network, and to find and make opportunities.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
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Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
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5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. www.telaeris.com
What can I expect to learn?
• Steps to creating your optimal page
• How to best set up your profile for
highest ratings
• effectively search for contacts within
any company or industry
• How to build your personal network
• Strategic ways to boost your personal
and professional credibility
• How to build relationships!
5. www.telaeris.com
Keys to a Stellar Profile
• Make sure your profile is 100%
complete! LinkedIn rewards you by
giving you higher profile rankings!
• You are much more likely to receive
opportunities with a complete page
• Be creative and detailed
• Give your profile character by
providing both professional and
personal information
• Find areas of interest that other
people can connect with you on
7. www.telaeris.com
Editing Your LinkedIn Profile
• Professional and Personal Keys
– Summary
– Experience
– Skills
– Endorsements
– Education
– Interests
– Groups
– Following
– Honors
– Certifications
– Many More!
8. www.telaeris.com
SEO Your LinkedIn Profile!
• When setting up your profile, use very
descriptive words
– Summary (Workshop)
– Skills
– experience
• People don’t typically search for
position, they search for profession
• Key words throughout profile make
you easier to find
• Creative Tagline?
• Great key words can make up for a lack
of experience
10. www.telaeris.com
Keys to Adding Contacts
• First Step: Sync and add contacts
through email!
• Every time you speak with someone
new, try to add them to your
LinkedIn network
• Browse suggested people daily to
grow your network
12. www.telaeris.com
How To Search
LinkedIn’s Advanced search allows you
to be very descriptive
– The more descriptive the search, the
narrower your results
• Search by location, company and title
• Use the search tool to find
– People
– Groups
– Companies
– Influencers
13. www.telaeris.com
Connections
• Once someone is a connection, you
have “access” to their connections
• Connect with only people you know!
• With new contacts, send a message
saying “it was nice to meet you at…”
• You may ask others to introduce you to
their contacts
14. www.telaeris.com
Recommendations
• If a connection is awesome, you may make a
recommendation describing them
• The more specific you are, the more valuable
the recommendation will be
• Let the connection pre-screen your
recommendation – ask if there is anything
that they would like you to change
• recommendations let you increase both your
and your connections’ credibility
• Do not request a recommendation from
someone who doesn’t know you well!
17. www.telaeris.com
Groups
• Join strategically useful groups
• join as many as possible – 50 groups max!
• Be active – Lots of questions are asked, be
available to provide professional opinions
• Do not just be self promoting
• Gain credibility and influence by being part of
the conversations
• Once you are part of a group you can see all
group members and can contact them
18. www.telaeris.com
Creating Your Own Group
• Over ONE MILLION groups on LinkedIn
• You can create your own!
– make your group stand out
– Logo should be visually appealing
– Generate a creative group name
– Don’t duplicate other groups
• If you own a group, be very active in it. Make it
as valuable to its members as possible.
19. www.telaeris.com
Use Gmail to Improve Groups Pt. 1
LinkedIn Group emails can be overwhelming!
Here’s how to make it manageable
1. In LinkedIn Group,
Subscribe to
all individual
group emails
20. www.telaeris.com
Use Gmail to Improve Groups Pt. 2
2. Create Filter #1 from any group
email by clicking more button
3. “Filter messages like these”
4. Put “your key words” in the
“has the words” box
5. Click
“Create filter with
this search >>”
21. www.telaeris.com
Use Gmail to Improve Groups Pt. 3
6. skip showing
group emails
in your inbox
7. Apply the label
“Hot LinkedIn”
8. Create the Filter
22. www.telaeris.com
Use Gmail to Improve Groups Pt. 4
9. Create Filter #2
by following steps
2 through 5, but
this time leave
keywords blank
10. Click on the
“Delete It”
checkbox
11.Create the Filter
23. www.telaeris.com
Use Gmail to Improve Groups Pt. 5
You now will have created two filters to
manage your LinkedIn groups e-mails
Filter #1- LinkedIn Group e-mails with relevant
topics that you are an expert in, Emails that
might be able to assist by answering, or will
possibly connect you with a customer.
Filter #2 – Delete unnecessary Flood of
LinkedIn Group e-mails that you probably don’t
have time to read anyways.
Customize as needed!