Unpacking Personalisation Scott Wilson and Oleg Liber Hi everyone from AoC/NILTA! I’ve added some comments in the Notes field as well so take a look
A bit about me
Objectives for the next 40 minutes Develop a shared understanding of the term personalisation Explore organisational issues Explore pedagogical issues Explore technological possibilities
 
Why Personalisation?  Why   now ? Because we can Smokescreen I.e. justification for something else?? Bandwagon, following the trend Someone thinks its what people want Engaging young people Something else to try Increased learner variety, fragmentation of culture, people are now more individual Inexorable logic The Americans are doing it so we must follow??
What is (NOT) personalised?  An ipod (the music) Not - broadcast TV MySpace, YouTube Not - A newspaper (debatable) A diary This presentation Not - the curriculum and assessment Not - conference keynotes Learning
What is (NOT) personal?  Not - Yahoo etc An opinion Students choice of course Taste and style Record collection
(a)Personal or (b)Personalised? Customization (for you) Pimp my education Choice (limited, informed) Choice of route not outcome The illusion of choice Giving choice (even if they don’t want it) Giving learners a voice Facilitating a sense of ownership
Personal or Personalised? Personalised learning content Resource-based learning, popular in 1970s Personalised system  Skins, Portals Personal choice of tools Beyond browsers and email clients; phones, personal web applications Locus of control Technologically enabled person, not technologically enabled institution Personal <> Personalised
Personalisation Types (Fraser, 2006) Adaptive Personalisation: adaptive  provision  based on intelligence. Typically used in CRM. Customisation: user  choice  from among a set of options Dynamic Personalisation: collaborative  co-creation  of system, process, and outputs DfES: “ In an educational setting, personalisation means working in partnership with the learner and employer - to tailor their learning experience and pathways, according to their needs and personal objectives – in a way which delivers success.” Personalised Personal Adaptive Customisable Co-created Participative Individualised Convivial
More choice = less diversity?
 
 
Cybernetic view The whole structure and processes of an organisation - at any level of granularity - can be characterised as efforts to manage  variety In the context of education systems this variety management is typically focussed on matching the variety of learners and learner needs with variety offered by the education system However, the simplest model for achieving this is not to personalise or allow customisation, but to instead mass-produce and  amplify  education If this is altered, the new state must also provide equivalent management of variety or be non-viable
amplification, attenuation Amplification: broadcast communications, documents, multicast, policies, delegation Attenuation: filters, prioritization, threshold sensors, summarized aggregations, analyses
self-organisation pairing, teams, peer-support, intra-organisational communities
Adaptation/individualisation e.g. library, parents, after-school club, wider social network, extra/inter-organisational communities
…  and further out: the college view Strategy, development Resources provision monitoring Self-org
What this means… From a cybernetic viewpoint the challenge of personalization is its effect upon workload and how this can be addressed. Assuming no massive increase in resources this means an alteration in one of the other dynamics of the system
Where  can colleges make personal(ised) interventions?
Course management Negotiating Learning:  teacher and student commitment, requirements Coordinating students: Timetable, resources, materials, lectures, reading lists, activities, pedagogy Monitoring: Is learning happening? Is pedagogy working? Self-organised collaboration Coffee bars, IM, blogs, resource sharing,… Development: New resources? Strategies? Pedagogies?
Another approach To the personal experience: Individualization and Adaptation
Disaggregated learning Knowledge disaggregated into subjects and syllabi Organisational reasons Problems of transfer well known E.g. applications of mathematical ideas Modules and units give more options E.g. new 10-hour components But fragment further
…  and further out: the personal view
Hey, its this again
Where can individuals make  their  interventions?
How can technology help reassemble the fragments?
Self management Negotiating Learning:  Commitments to different activities Coordinating courses: Managing time, scheduling, resources, materials, colleagues, reading, activities, making overall sense Monitoring: Am I making progress on each course as I expected? - reflection Self-organised collaboration Finding synergy between courses, activities,building  networks Development: New courses? New materials? New colleagues? Where next? PDP
Emerging personal systems Yahoo 360  http://uk.360.yahoo.com/ Pageflakes  http://www. pageflakes .com/ Netvibes  http://www. netvibes .com/ Google IG  http://www. google .co. uk / ig Flock  www.flock.com Elgg  http://elgg.net “ Office 2.0”:  http:// itredux .com/office-20/database/
Issues for colleges Technology Organisational Pedagogic
Issues for learners Technological Organisational Learning
Conclusions
Thanks! Scott. bradley . wilson @ gmail .com http://www.cetis.ac.uk/members/scott

AOC Personalisation

  • 1.
    Unpacking Personalisation ScottWilson and Oleg Liber Hi everyone from AoC/NILTA! I’ve added some comments in the Notes field as well so take a look
  • 2.
  • 3.
    Objectives for thenext 40 minutes Develop a shared understanding of the term personalisation Explore organisational issues Explore pedagogical issues Explore technological possibilities
  • 4.
  • 5.
    Why Personalisation? Why now ? Because we can Smokescreen I.e. justification for something else?? Bandwagon, following the trend Someone thinks its what people want Engaging young people Something else to try Increased learner variety, fragmentation of culture, people are now more individual Inexorable logic The Americans are doing it so we must follow??
  • 6.
    What is (NOT)personalised? An ipod (the music) Not - broadcast TV MySpace, YouTube Not - A newspaper (debatable) A diary This presentation Not - the curriculum and assessment Not - conference keynotes Learning
  • 7.
    What is (NOT)personal? Not - Yahoo etc An opinion Students choice of course Taste and style Record collection
  • 8.
    (a)Personal or (b)Personalised?Customization (for you) Pimp my education Choice (limited, informed) Choice of route not outcome The illusion of choice Giving choice (even if they don’t want it) Giving learners a voice Facilitating a sense of ownership
  • 9.
    Personal or Personalised?Personalised learning content Resource-based learning, popular in 1970s Personalised system Skins, Portals Personal choice of tools Beyond browsers and email clients; phones, personal web applications Locus of control Technologically enabled person, not technologically enabled institution Personal <> Personalised
  • 10.
    Personalisation Types (Fraser,2006) Adaptive Personalisation: adaptive provision based on intelligence. Typically used in CRM. Customisation: user choice from among a set of options Dynamic Personalisation: collaborative co-creation of system, process, and outputs DfES: “ In an educational setting, personalisation means working in partnership with the learner and employer - to tailor their learning experience and pathways, according to their needs and personal objectives – in a way which delivers success.” Personalised Personal Adaptive Customisable Co-created Participative Individualised Convivial
  • 11.
    More choice =less diversity?
  • 12.
  • 13.
  • 14.
    Cybernetic view Thewhole structure and processes of an organisation - at any level of granularity - can be characterised as efforts to manage variety In the context of education systems this variety management is typically focussed on matching the variety of learners and learner needs with variety offered by the education system However, the simplest model for achieving this is not to personalise or allow customisation, but to instead mass-produce and amplify education If this is altered, the new state must also provide equivalent management of variety or be non-viable
  • 15.
    amplification, attenuation Amplification:broadcast communications, documents, multicast, policies, delegation Attenuation: filters, prioritization, threshold sensors, summarized aggregations, analyses
  • 16.
    self-organisation pairing, teams,peer-support, intra-organisational communities
  • 17.
    Adaptation/individualisation e.g. library,parents, after-school club, wider social network, extra/inter-organisational communities
  • 18.
    … andfurther out: the college view Strategy, development Resources provision monitoring Self-org
  • 19.
    What this means…From a cybernetic viewpoint the challenge of personalization is its effect upon workload and how this can be addressed. Assuming no massive increase in resources this means an alteration in one of the other dynamics of the system
  • 20.
    Where cancolleges make personal(ised) interventions?
  • 21.
    Course management NegotiatingLearning: teacher and student commitment, requirements Coordinating students: Timetable, resources, materials, lectures, reading lists, activities, pedagogy Monitoring: Is learning happening? Is pedagogy working? Self-organised collaboration Coffee bars, IM, blogs, resource sharing,… Development: New resources? Strategies? Pedagogies?
  • 22.
    Another approach Tothe personal experience: Individualization and Adaptation
  • 23.
    Disaggregated learning Knowledgedisaggregated into subjects and syllabi Organisational reasons Problems of transfer well known E.g. applications of mathematical ideas Modules and units give more options E.g. new 10-hour components But fragment further
  • 24.
    … andfurther out: the personal view
  • 25.
  • 26.
    Where can individualsmake their interventions?
  • 27.
    How can technologyhelp reassemble the fragments?
  • 28.
    Self management NegotiatingLearning: Commitments to different activities Coordinating courses: Managing time, scheduling, resources, materials, colleagues, reading, activities, making overall sense Monitoring: Am I making progress on each course as I expected? - reflection Self-organised collaboration Finding synergy between courses, activities,building networks Development: New courses? New materials? New colleagues? Where next? PDP
  • 29.
    Emerging personal systemsYahoo 360 http://uk.360.yahoo.com/ Pageflakes http://www. pageflakes .com/ Netvibes http://www. netvibes .com/ Google IG http://www. google .co. uk / ig Flock www.flock.com Elgg http://elgg.net “ Office 2.0”: http:// itredux .com/office-20/database/
  • 30.
    Issues for collegesTechnology Organisational Pedagogic
  • 31.
    Issues for learnersTechnological Organisational Learning
  • 32.
  • 33.
    Thanks! Scott. bradley. wilson @ gmail .com http://www.cetis.ac.uk/members/scott