This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points: - Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer. - He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University. - His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music. - Antoine's target audience is urban youth who love hip hop

1. PERSONAL BRAND EXPLORATION
Antoine McFadden
Project & Portfolio I: Week 1
MONTH-8 DAY-8th, YEAR 3rd 1

2. What makes me the person is the passion ad desire I have for music.I
started making music at the age of 11 years old. There was nothing that
resonates with me the way music does. I started to DJ and that led me
to engineering.Once I had a taste of engineering music I was hooked. I
started to spent almost 18 hours a day in the studio. I knew I had to take
it to the next level. So once I graduated High School I enrolled in Full
Sail. I studied Recording Arts and received my Associates and
Bachelors in Music. Once I knew I was ready I moved to Atlanta and
started working with some of the biggest names in Hip-Hop music. I
started to become a master at my craft. After a few years of recoding
and mixing I knew it was time to for me to take it another level up so I
enrolled in Full Sail and begin taking Music Business.
IDENTITY

3. PROFESSION
Potential Job Titles:
Head Audio Engineer
Music Producer/Composer
A&R
BRAND ARCHETYPE - When you make a record you have to be
aware of a client’s unique needs. This means don’t get super
fancy with labeling. Don’t be sloppy with playlist
management. Live by the rule: you should be able to open the
session in a month and have no questions about labels,
routing or takes.Make sure you label each track before you
arm it. If your gig is mixing a record, always make sure to
give the artist stems and instrumentals of every song.
A new client may not understand the importance of this at
first, but you should have the awareness and take the
initiative.
[Audio Engineer/Music Producer] for [Music & Entertainment Industry]
3

4. Artist at Record Labels
TARGET AUDIENCE
• DEMOGRAPHICS: My demographic target would be Urban youth.
Urban counties have grown at roughly the overall national
rate of 13% since 2000. I have a love for HIP HOP, however, I have
a love for all genres. Black listeners comprise 46% of the hip-
hop radio audience, Hispanics make up 25% and the remaining
percentage is bi-racial, white or Asian. At 15%, the 35-44
listening segment is also large for this demographic.
• PSYCHOGRAPHICS: After emancipation, unique African-American
traditions have continued to flourish, as distinctive traditions
or radical innovations in music, art, literature, religion,
cuisine, and other fields. Urban African-American tradition of
using rhyming slang to put down one's enemies (or friends), and
the West Indian tradition of toasting developed into a new form
of music. In the South Bronx the half speaking, half singing
rhythmic street talk of "rapping" grew into the hugely
successful cultural force known as hip hop. I don’t have any
fears when it includes my audience, I am a black man who
supports the black community.
• IDEAL AUDIENCE MEMBERS: Shawn Corey Carter (born December 4,
1969), known professionally as Jay-Z (stylized as JAY-Z). Rapper,
songwriter, record executive, businessman, and record
producer. Roc Nation, The new jersey nets, rock wear, 40/40….
And so many more. Nayvadius DeMun Wilburn (born November 20,
1983), better known by his stage name Future, is an American
rapper, singer, songwriter, and record producer. A1, Free
bands, Epic Records. Clifford Joseph Harris Jr., better known by
the stage names T.I. and Tip, is an American rapper, singer,
songwriter, actor, record producer, and entrepreneur. He
signed his first major-label record deal in 1999 with Arista
subsidiary LaFace. A.K.O.O. is a clothing line started in late 2008
and founded by T.I.
•
FUTURE
T.I.
JAY-Z
4

5. ``
GOALS
Short Term: (Immediately After Graduation, YEAR)
• After graduation I expect to be fully ready to get a job at a record label. I already
have a Bachelors in recording arts so this degree will add to my skill set making me a
great candidate to work in the professional industry. The most important aspect I
want people aspect I want people to know that I am a very hard working and
determined individual.
Mid Term: (YEAR)
• In the midterm I would like to start my own record label and sign no more then 3
artist. I would also like to start managing artist. Find them gigs get them features
with other artist and get them record deals.
Long Term: (YEAR)
• In the long term I would like to get a deal with a publishing company, so my music can
be published in movies, tv shows, stores etc. It will also bring my music to a whole
new audience of people that I am currently not reaching.
5

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Play an instrument
SOFT
HARD
Novice / Adept / Expert
Sound Engineering 25% Novice / Adept / Expert
Leadership Novice / Adept / Expert
Organization Novice / Adept / Expert
Fix Computers
SOFT
HARD
Novice / Adept / Expert
Repair Studio Hardware Novice / Adept / Expert
Flexibility Novice / Adept / Expert
Communication Novice / Adept / Expert
6

7. I help clients do their best by motivation and
encouragement.
[WHO?] [WHAT?] [HOW?]
PROMISE
7

8. CREDENTIALS
Work Experience:
• Audio Engineer for 10 plus years
• Music producer for 5 plus years
Education:
• Associates in Recording Arts-2010
• Bachelor’s of Science in Recording Arts-2012
Awards:
• National Society of Collegiate Scholars
• Grammy U
• 100% Attendance Award
Picture Relevant to
Your Industry Goes
Here
• Currently Pursuing my My Music Business Bachelors
8

9. COMPETITION
Roy Mills
Industry Experience
:
• 5 Years producing and engineering
music
Education
:
• Recording Arts Associates from Full Sail
Leadership Experience
:
• Manages a studio
Skills and Pro
fi
ciencies
:
• Knowledge of all DAW
S
• Piano and Drum Playe
r
• DJ experience
Antoine McFadden
Over 4000 Followers on social media and over
500,000 streams on multiple platforms.
HEADSHOT HEADSHOT
Industry Experience
:
• 10 plus years as a audio engineer
Education
:
• Associates Degree In Recording Art
s
• Bachelors of Science in Recording Arts
Leadership Experience
:
• Train new engineer
s
• Supervise a Studio
Skills and Pro
fi
ciencies
:
• Pro tools Certi
fi
e
d
• Overall knowledge of all DAW
S
• Skill 3 Goes Here - X endorsements
More The 8000 followers online. Over a million
streams on sound cloud. Multiple Songs on
different platforms. Multiple Audio/Visual Sites.
9

10. COMPETITION
SPENSER JACKSON
Noteworthy Experience
:
• Noteworthy experience goes her
e
• Noteworthy experience goes here
Antoine McFadden
HEADSHOT
HEADSHOT
Industry Experience
:
• 12 Plus years as a audio engineer/
music producer.
• Avid Certi
fi
e
d
• Korg Equipment Tester
Education
:
• Education experience goes here
Skills and Pro
fi
ciencies
:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence
:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• 10 plus years of audio engineering
• 8 plus years of producing music
• Protools Certified
• Voted Best Engineer In the State.
Education:
• Associates in Recording Arts from Full Sail Univ.
• Bachlors Of Science In Recording Arts From Full Sail Univ
• IT Certification From Florida Career College
• Cutently Pursuing My Music Business Bachelors
Leadership Experience:
• Mentor to young engineers and producers
• Manage studios
• Fix broken equipment in studio
Skills and Proficiencies:
• Pro Tools Certified
• Keyboard Player
• Drum Player
• Proficient on all mix consoles
Overall Online Presence:
More The 8000 followers online. Over a million streams on
sound cloud. Multiple Songs on different platforms.
Multiple Audio/Visual Sites.4 magazine articles. 3 Behind the
scene vlogs
10

11. BRAND POSITION
• For [My Urban communities] who [Love Hip hop and music in general], I
provide [HIGH QUALITY AUDIO AND RECORDING TECHNIQUES THAT I HAVE ACQUIRED
THROUGHOUT THE YEARS FROM THE HUNDRED OF HOURS I PUT IN WITH THE MANY
CLIENTS I HAVE ALREADY GAINED.] because [I HAVE MAINLY FOCUSED ON BECOMING
BETTER AT MY JOB, AND SINCE I CONTINUE TO EDUCATE MYSELF IN MY FIELD OF
BUSINESS I WILL ALWAYS PROVIDE THE BEST PERFORMANCE I CAN FOR ALL CLIENTS
.]
“FROST?”
11

12. NETWORKING & MARKETING
Industry Events & Organization
s
DaBaby, Toosii, & the Billion Dollar Baby Experience (LIVE)
Orland
o
ICONIC Thursday
s
Don Jefes • Orlando, F
L
PROJECT HANGOVER:
1206 41st St • Orlando, F
L
‣
Digital Marketing
• Primary Content: Experiment with a bunch of different themes, and pay attention
to the ones that do the best job of attracting new followers and resonating with your
existing fans There are many ways you could approach this, but the key is that
you’re sharing high-quality posts that are some combination of interesting, helpful,
educational, valuable, useful, relevant, and thought-provoking for the audience you
want to attract
.
• Primary Tools: I would use FB,IG, TW, YouTube, and any other hip hop bulletin
boards or other options for promoting. I would use a business format
.
• Website: Brand awareness isn’t just whether your audience knows the name of
your brand, but it’s how well they understand the qualities that make your brand
unique. In order to create this distinction, your content needs to highlight the
qualities that set your brand apart from your competitors.
Picture of You Goes
Here
12

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I would like to have is someone who
has already walked the same path as me so I know how
to properly guide myself though this industry.
Formal Education
• Associates Degree in Recording Art
s
• Bachelors of Science in Recording Arts
Technical Skills
• Learn Photoshop(10/21
)
• Start piano lessons(02/22
)
• Get my IT certi
fi
cation(06/22)
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
13

14. Antoine McFadden
You know [Alot of people try to record there self and
make there self sound good.]? Well, what I do is [record them and actually
make them sound pretty good.]. In fact, [you can listen to a lot of my music
on YouTube.com/Saucedupfrost].
“
Picture of You Goes
Here
14

15. REFERENCES
Linkde
n
Soundclou
d
Sweetwater.co
m
Rapradar.co
m
https://theproaudio
fi
les.com/
the-name-game/
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