Stephen Russell is a self-made rapper and music business entrepreneur currently attending Full Sail University. He has been making music for 5 years and promoting his work on platforms like Spotify, Pandora, and SoundCloud. His goals include releasing a third album after graduation and expanding his record label, Big Gleem Records. He also hopes to get a job in the music industry at a company like Universal Music Group.

1. PERSONAL BRAND EXPLORATION
Steve J Russell
Project & Portfolio I: Week 3
June 22nd, 2019

2. Stephen Russell is a self-made rapper / Music
Business entrepreneur currently attending Full Sail
University in Winter Park Fl. Stephen, (OG Theistic)
was born in California, moving to Oregon as a kid and
then traveling among Oregon, Florida and California
holding multiple presences in multiples cities and
states. He has been making music for 5 years and has
been on music platforms including Spotify, Pandora,
SoundCloud and all of Distrokid for over a year now.
He just hopped on Youtube for self created music
videos in early 2019. Stephen’s ambitious dream of
creating Cole Bennett/ Drewfilmedit level music videos
for all of his College Professor album is currently
underway. He generated over 1,700 YT subscribers in
under 7 months and as of June 2019 rivals 1,800
Subscribers on Youtube with a steady loving fan base
creating/ editing 1 or more music videos a month.
Stephen owns a record label, Big Gleem, Records.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music artist manager
• Record Label Owner
• Artist promoter
Hero Archetype. Hero.
archetypal based on overcoming
obstacles and achieving certain
goals. The hero's main feat is to
overcome the monster of darkness:
it is the long-hoped-for and
expected triumph of consciousness
over the unconscious.
Online promoter/ Studio recording Engineer/
Cinematographer and editor

4. • DEMOGRAPHICS: 70% male, 15
to 27 years of age, mainly 19 -
23 years old. Most audience in
College. Main states are ,
Oregon, California, Florida
PSYCHOGRAPHICS: Enjoys
going out, hanging out with
frineds, might likely go to college,
enjoys music and Youtube.
Audience goes to concerts.
AUDIENCE MEMBERS: College
students, teenagers, young
adults other musicians, people
on social media, my current
record label(s) members.
Target Audience, College and High-School Students.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Release my Third full length album after College
Professor 2. Continue expanding on my Record Label
(Big Gleem Records), hire into an internship or career
in a larger music Business field (UMG, SME, or WMG)
Mid Term: (2025)
• Become a successful rapper, own a successful
record label, and or have a solid job in the music
business industry working towards a managerial
position.
Long Term: (2040)
• Complete multiple tours/ own property renting
company/ own clothing company. And or Own a
successful record label. Or rise up to my highest
current position in the music industry after
managerial status within the company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
I-movie Adobe after effects 75%
Recording Quality 85%
Artist management 60%
SOFTHARD
Publicly Known 10%
Pro artist management 10%
Flow and Lyric increase 40%
Work Ethic 60%
SOFTHARD

7. I will become a well know successful face in
the music industry and Captivate many
people with my ideas, motivation and lyrics.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years of online music promotion/
recording/ and work with artists
• 5 years of songwriting
Education:
• 1 year at Chemeketa Community College
for Religion/ philosophy
• Music Business @ Full Sail University (Exp. 2020)
Awards:
• ACT written award (Academy of the
Citizens of Tomorrow)
• Bernard Science camp written award (2
out of South Salem Oregon)
• Scholarship Awards.

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Stephen J
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 years of online music promotion/
recording/ and work with artists
• 5 years of songwriting
Education:
• Current Music Business major Full Sail University.
Leadership Experience:
• ACT written award (Academy of the Citizens of Tomorrow)
• Bernard Science camp written award (2 out of South Salem
Oregon)
• Scholarship Awards.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• I movie and Adobe After effects skill - 75 endorsements
• Recording Quality - 85 endorsements
• Artist management - 60 endorsements
Overall Online Presence:
• 10,000 total followers thought all platforms. 1 Full
album of 21 songs with 14 total featured guests on it
promoted on social media. 8 home created music
videos another 10 older singles. 1 new album
completing summer 2019. Connected to 150 distrokid
platforms. Worked with 16 other artists total.

10. COMPETITION
Lil Pump
Industry Experience:
• 2 years of experience in the music
industry
Education:
• Dropped out of High School in 9th grade
Noteworthy Experience:
• Made over 8 million dollars in 1 year
• Was the youngest American rapper for a short time
• Has made 3 videos just with Cole Bennet alone.
Skills and Proficiencies: Pro level
• Lyrics - 50 endorsements
• Live Events - 85 endorsements
• Album sales - 90 - 35 endorsements
Stephen J
Overall Online Presence:
• 41 Youtube songs, 15,689,174 Subscribers,
3,047,202,687 total views on Youtube
• Instagram followers 10,754,478, 240 picture uploads,
2460 average daily followers.
Industry Experience:
• 2 years of online music promotion/
recording/ and work with artists
• 5 years of songwriting
Education:
• Current Music Business major Full Sail University.
Leadership Experience:
• ACT written award (Academy of the Citizens of Tomorrow)
• Bernard Science camp written award (2 out of South Salem
Oregon)
• Scholarship Awards.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• I movie and Adobe After effects skill - 75 endorsements
• Recording Quality - 85 endorsements
• Artist management - 60 endorsements
Overall Online Presence:
• 10,000 total followers thought all platforms. 1 Full
album of 21 songs with 14 total featured guests on it
promoted on social media. 8 home created music
videos another 10 older singles. 1 new album
completing summer 2019. Connected to 150 distrokid
platforms. Worked with 16 other artists total.

11. MUSIC BUSINESS
Transforming music and music business into
something new using philosophy, religion, and
a strong unique outlook to life.
STEPHEN“OG THEISTIC” RUSSELL
Fullie earned the nickname “OG
Theistic” when completed
album, found all the features,
started recording, video/ photo
editing, promoting and created a
music label.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2018 Shotskies performances
‣ Salem Oregon open mics
• 2017-19 Performances
‣ Parties, venues in Florida, Oregon, california
• Invited to perform at Coast 2 Coast
‣ Orlando Florida
Digital Marketing
• Primary Content:College Professor album out with College
Professor 2 Dropping November 10th.
• Primary Tools: Major promotion on Youtube, Spotify,
SoundCloud and Instagram.10,000 total followers.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase School projects and new music
projects. Also instigate channel access and keep a solid
profile that holds all channels information.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Continue speaking with Supreme Allah and Stainless
Lotus to continue cultivating new knowledge and skills.
Formal Education
• Complete Music business M.B. by expected graduation
date in 2020
Technical Skills
• Add 10 new people to my record label in 2019
• Apply for a bigger record label by 2019
• Coltivate another 10,000 total followers by 2020
Soft Skills
• Create and release College Professor 2
• Continue increasing videos/ music recording skills
• COntinue Increasing Video/ music editing skills
• Do Many new shows in 2019 - 20
• Get only A’s and B’s while attending Full Sail University

14. Stephen J Russell
I see how the music industry is slowly losing
ground, I know I can fix it with improvements
in talent, skills, and lyrical morals wether it be me
or an artist I am managing.
One must sacrifice their time, relationships, and freedom in order to create
something worth 2 times what was sacrificed. The harder you push the
greater the final outcome will be, just remember the lessons taught
throughout the process and you will concur any obstacle.
“

15. REFERENCES
FSO Online
https://hello.fullsail.edu/brand_1d?
mncid=9651&mnckeyword=Fullsail%20Online&utm_
campaign=BRAND&affiliatecode=FS&step=input&ag
id=45579183723&gclid=CjwKCAjwxrzoBRBBEiwAbt
X1n2tLj583Ftq1oWHUBBhYVnID2vQbfHnlZ9kAaU
YV5Ue1Evlqbba1pRoCRKcQAvD_BwE
FSO lynda.com
https://www.lynda.com/
OG Theistic Instagram
https://www.instagram.com/og_theistic/
OG Theistic YouTube
https://www.youtube.com/channel/
UCdyCdKCWaT6NEJ-2QGevfQw
OG Theistic Spotify
https://open.spotify.com/artist/
41LPJgQtBlAP27Bwbf3Gwh
OG Theistic Facebook
https://www.facebook.com/kidramesses.james
Warner Music Group
https://www.wmg.com/
Sony Music Label
https://www.sonymusic.com/labels/
Universal Music Group
https://www.universalmusic.com/labels/