Daniel Mitchell is an audio engineer exploring his personal brand. He grew up in Detroit learning self-reliance, and discovered his love of music through playing drums in his grandfather's church. After serving in the Army, Daniel pursued audio engineering and quickly rose from intern to staff engineer. He is now studying Entertainment Business to learn the industry. Daniel aims to land an engineering position and help studios grow their clientele through professional recordings and excellent customer service.

1. PERSONAL BRAND EXPLORATION
Daniel Mitchell
Project & Portfolio I: Week 3
September 20, 2020

2. As an only child growing up in Detroit Michigan,
Daniel Mitchell learned at an early age how to do
for self. It was in his grandfather’s church he
taught himself how to play drums and discovered
his love for music. After serving in the Army,
Daniel decided to return to his original passion
and became an audio engineer. During his first
two years of engineering, Daniel quickly rose
from intern to on staff engineer. It was during this
time that Daniel was encouraged to learn the
business side of the music industry and enrolled
in Full Sail University to obtain his degree in
Entertainment Business.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Sound Engineering Technician
•Audio-Visual and Multimedia
Collections Specialist
Caregiver Archetype - producing
music by caring for others visions
and ideas, allowing them to feel safe
in their creative venture.
Audio Engineer for Professional Recording Studios

4. • DEMOGRAPHICS: 90% Male,
35-45 years old, Predominately
African American, College
Educated, Located in Atlanta area.
• PSYCHOGRAPHICS: Enjoys
watching sports, finding new music,
spending free time with family.
• IDEAL AUDIENCE MEMBERS:
Toya Elise, Studio Manager
(Patchwerk Studios), Rick Rackley,
Asst. Manager/Intern Coord. (Icon
Studios), Karl Heilbron, Senior
Engineer (Tree Sound Studios)
Studio Managers, Studio Owners, Chief Engineers at professional recording studios
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an intermediate-level engineering position at
professional recording studio.
‣Send resume and cover letter/letter of interest
to 10 biggest studios in Atlanta, Georgia
‣Follow-up call 6 weeks after resume submission
Mid Term: (2025)
•Continue to build studio’s culture/legacy.
‣Increase bookings by 30% and project bookings
by 15%.
Long Term: (2040)
•Become on-call mixing engineer.
‣Have at least 30 credits that have been in top 40
charts by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Avid Pro Tools 90%
Microsoft Excel 75%
Time Management 95%
Customer Service 80%
SOFTHARD
~
Musical Instrument Digital Interface MIDI Software 20%
Adobe Audition 5%
Psychology 50%
Writing 40%
SOFTHARD

7. I help professional recording studios grow
their clientele by delivering professionally
records songs with customer service being
the driving force.
PROMISE

8. CREDENTIALS
Work Experience:
•4 years service in U.S. Army
•2 years intern/assistant at Mudnoc Studios
•1 year tracking/mixing engineer at Bravo
Ocean Studios
Education:
•Audio Engineering AAS, SAE Institute
Atlanta (December 2019)
•Entertainment Business B.S., Full Sail University (Exp. 2020)
Awards:
•Army Commendation Medal
•Army Achievement Medal

9. COMPETITION
Phil Dungey
Industry Experience:
• 4.5 years General Manager at
Footaction
• 2.5 years U.S. Navy
Education:
• AS, Audio Production (Full Sail)
Leadership Experience:
• N/A
Skills and Proficiencies:
• Mix Engineering - 0 endorsements
• Sound Design - 0 endorsements
• Music Production- 0 endorsements
Daniel Mitchell
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 4 years U.S. Army
• 2 years intern/assistant engineer
• 1 year tracking/mixing engineer
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
• AAS, Audio Engineering (SAE Institute Atlanta)
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Audio Editing - 0 endorsements
• Pro Tools- 0 endorsements
• Audio Recording - 0 endorsements
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Rayshaun McIntosh
Industry Experience:
• 16 years U.S. Army
• 1 Year Assistant Engineer at Triangle
Sound Studios
• 3 years Staff Engineer at Patchwork
Recording Studios
• 2 years Instructor SAE InstituteEducation:
• BGS (University of Management and Technology
• AAS, Audio Engineering (SAE Institute Atlanta)
Noteworthy Experience:
• Audio Engineer Society
Skills and Proficiencies:
• Audio Engineering - 4 endorsements
• Entertainment - 4 endorsements
• Music Production - 3 endorsements
Daniel Mitchell
Overall Online Presence:
• 200+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, URL not yet customized, premium
membership
• Grade: Fair, 50 out of 100
Industry Experience:
• 4 years U.S. Army
• 2 years intern/assistant engineer
• 1 year tracking/mixing engineer
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
• AAS, Audio Engineering (SAE Institute Atlanta)
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Audio Editing - 0 endorsements
• Pro Tools- 0 endorsements
• Audio Recording - 0 endorsements
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Bringing the home studio feel with a
professional studio product.
DANIEL MITCHELL

12. NETWORKING & MARKETING
Industry Events & Organizations
• Audio Engineering Society
• The Recording Academy
• Association For Independent Music
Digital Marketing
• Primary Content: Vlog called “Behind the Boards” 10-20
minute video going through a day in the life of an engineer and
tutorials
• Primary Tools: FB and Instagram - promote vlog through 30
sec. promo videos
• Website: Youtube

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level audio engineer with at least 15 yrs
of experience in studio industry; Feb. 2021
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2020
Technical Skills
• Become proficient with MIDI software Dec. 2020
• Become proficient with Adobe Audition Nov. 2020
Soft Skills
• Psychology in coaching - Lynda.com, Sept. 2019
• Write a song - Lynda.com, Oct. 2019

14. Daniel Mitchell
You know how the professional recording
studio demand has been gradually declining due to
the influx of home studios? Well, what I do is produce
professional level records that is coupled with a home studio feel through
great customer service. In my first 3 years as an engineer I was able to work
my way up from late night free sessions to sessions with major label artists, all
while making each client feel as if they were the most important client in the
world.
“

15. REFERENCES
Dungey, P. (2019). Phil Dungey LinkedIn Profile. Retrieved Sept
20, 2020, from https://www.linkedin.com/in/phil-dungey-
b49805191/
McIntosh, R. (2019). Rayshuan Mcintosh LinkedIn Profile.
Retrieved Sept 20, 2020, from https://www.linkedin.com/in/
rayshaun-mcintosh-5b974483/
ONETOnLine.org. (2020). Summary Report for: 27-4014.00 -
Sound Engineering Technicians. Retrieved Sept 20, 2020, from
https://www.onetonline.org/link/summary/27-4014.00