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PERSONAL BRAND EXPLORATION
James Edwards
Project & Portfolio I: Week 3
August 23 2020
The eldest of Four siblings James Edwards was born in
Memphis Tennessee. But I grew up in Cleveland Ohio
that were I found my love for sound and music
production at 18 years old. Here are some professional
and unique attributes that I bring as a music producer
and sound engineer that other engineers and producers
may not bring . I have studied music fundamentals and
different music key majors in order to make the clients
music clean crisp and relatable and also to make sure
that the mix and mastering is clean and clear .
IDENTITY
My career objective is to start out in radio broadcasting for the Salem Media group but my cheer goal is
to make on ESPN and make a difference in people lives on daily basis.
Experience
Church
● I have interned for Imani United Church of Christ as their sound technician for their Sunday
services.
● When it comes to my Internship Experience at Imani church Iwork and intern as the sound
technician for their media team. I work three services every Sunday from 8am , 10am and 12pm.I
i love interning and working sound for the church.
Ohio Media School
● I also was the Program director for a sports station day where I was in charge of ten people
● I hosted my own sports radio show every Friday from 10 am to 12 noon. I have also worked on
wordpress as part of my blogging for neosportinsiders.com
NEO Sports Insider
● I also write a blog post for Neo Sports insiders.comI have written about 20 blogs for Neo sports
insiders I Love writing sports blogs for the NEO sports insider
Skills
● Adobe premiere
● Adobe audition
● Photoshop
PROFESSION
Potential Job Titles:
Sound Engineering Technicians
Music Composers and Arrangers
Music Therapist
Hero Brand Archetype- Being the Hero you
are a warrior and the victor. Your goal is to
show your clients the ample rewards that
come from hard work and discipline. We look
up to you. you inspire us as you overcome
challenges like a champion .
Music Business occupation's
DEMOGRAPHICS: Men and women
ages 18-40
PSYCHOGRAPHICS: Enjoys the arts
of creating music and spending time
helping other artists reach their
goals and success in the music
industry.
IDEAL AUDIENCE MEMBERS:
musicians over five years of musical
experience . Must have some
college experience must be
available Monday through Friday
and some weekends
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
. Once I graduate in April of 2022 my immediate goal
Is to open up my first recording studio in Cleveland
Ohio by August 25 2022. Recording studio name is Unified sound
recording.
Mid Term: (2025)
My mid term goal is to create my own musical clothing brand
business first in the Ohio area by January 1 2025 the clothing brand
name is Unified Sound branding,
Long Term: (2040)
. My long term goal is to have three or four gold or platinum artists
and to establish the unified sound recording label by January 1 2040.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Adobe premiere 75%
Adobe audition 60%
Photoshop 55%
Apple final cut pro 55%
SOFTHARD
Logic Pro x skills 90%
Pro tools skills 60%
Spreadsheet - Excel software 75%
v
SOFT
HARD
I will help all upcoming music artists from all genres to reach their full
potential through their art of music and poetry. I will give 200 percent
each day to my clients and to my craft in order to allow each musical
artist to win and be successful through their music and with our recording
company .
PROMISE
CREDENTIALS
Education:
Ohio Media school from January 2018 until
August 2018
Full Sail University from November 2018 until
the present
Awards:
Experience
Internships
I have worked sound and engineered for Imani
United church of Christ from April 2018 until
January 28 2019 Cleveland Ohio
Living Word church from March 3 2019 until
October 6 2019
Competition
Tim Wimberly
Industry Experience:
Producer/Musician
TMB Music Group inc
CEO May 2018 until present
Education
Florida Memorial university
2004 - 2008
Full Sail university 2018 -present
Leadership Experience:
CEO of TMB Music group
music supervision
Skills and proficiencies
executive Management
Music production
Music publishing
James Edwards
Overall Online Presence:
He only has 93 connections on his first
page of LinkedIn
And Tim has only connections on his
second LinkedIn
Education:
Ohio Media school eight month program
From January 1 2018 until August 8 2018
current student at Full Sail university in the
music business degree program
Leadership Experience:
while at Ohio Media School I was able to
lead different students in a sports radio
show as the sports director.
Skills and Proficiencies:
Audio engineer /music producer
Adobe premieres
Adobe audition
Pro tools
Logic Pro x
Overall Online Presence:
I really don't have a great online presence
like I should I only have 88 connections on
Industry Experience
Musician/producer
from 2016 until
present
CompetitionJordan Runtagh
Industry Experience:
Music Staff Editor
May 2016- present
People Magazine
Contributing writer
Rolling Stone Magazine
January 2016 - present
Education:
New York university
BFA, Screenwriting
2006-2009
Noteworthy Experience:
Social media
Final cut pro
Entertainment
FilmSkills and Proficiencies:
Editing
Screenwriting
Video production
Blogging
Digital media
Overall Online Presence:
Jordan Runtagh has a good online
Industry Experience:
Musician/producer
from 2016 until present
Education:
Ohio Media School Eight month program
from January 1 2018 until August 8 2018
Current student at Full Sail university in the
music degree program
Leadership Experience:
While at Ohio Media School I was able to
lead students in a sports radio show as
sports directorSkills and Proficiencies:
Audio Engineer /music producer
Adobe premieres
adobe audition
Pro tools
Logic Pro x
Overall Online Presence:
I really don't have a great online presence
like I should I only have 88 connections on
James Edwards
Brand position
Here is how unified sound productions
and James Edwards will take your sound and music to the next level the
artist comes first unified sounds goal is to be a brand of integrity be truthful
to our musical audience. And our musical craft as music brand we will do
our very best to give our musical audience the sound as possible.
James Edwards earned the
nickname Producer J Roc
is because I am able to
create musical instrumentals
back to back with a great
unique sound to my music .
Networking & Marketing
Networking and marketing
Music business association
and upcoming events
annual music biz conference
May 10 -13- 2021
SongpreneursNashville
Songwriting and music Business conference
June 23-26 2021
11th annual Cost 2 Cost music conference
November 12th - 14th 2021
Primary Content: podcasting and music recording
Primary Tools: pro tools and Logic Pro x
Website:Youtube facebook instagram
Professional Development
Mentor
Alvin Frazier
Singer
Songwriter
Musician
Producer
I need coaching for next year and a half .
Formal Education
Ohio Media school
Current student at Full Sail University Music
Business degree program graduation date
April 1 2022
Technical Skills2020
Adobe Premiere
Adobe audition
Photoshop
Pro tools
Spreadsheet exel software
James Edwards
Elevator pitch
As we all know the music industry is ever changing and evolving a lot of music producers are
staying one dimensional and not elevating their sound that the problem our solution as a
recording studio is to record different genre of music and their artists . As a company we will
not
take advantage of our artists but we will give our artists every opportunity to succeed musical
with any genre of music give unified sound recording and chance to make your dream a
reality .
REFERENCES
WWW.Linkedin.com
August 24-2020
www.musicbiz.org
August 24-2020
WWW.recordingconnection.com
August 24 2020
www.belmont.libguides.com
WWW.Glassdoor.com
august 24
www.onet.com
august 24

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Personal brandcanvas template-10

  • 1. PERSONAL BRAND EXPLORATION James Edwards Project & Portfolio I: Week 3 August 23 2020
  • 2. The eldest of Four siblings James Edwards was born in Memphis Tennessee. But I grew up in Cleveland Ohio that were I found my love for sound and music production at 18 years old. Here are some professional and unique attributes that I bring as a music producer and sound engineer that other engineers and producers may not bring . I have studied music fundamentals and different music key majors in order to make the clients music clean crisp and relatable and also to make sure that the mix and mastering is clean and clear . IDENTITY
  • 3. My career objective is to start out in radio broadcasting for the Salem Media group but my cheer goal is to make on ESPN and make a difference in people lives on daily basis. Experience Church ● I have interned for Imani United Church of Christ as their sound technician for their Sunday services. ● When it comes to my Internship Experience at Imani church Iwork and intern as the sound technician for their media team. I work three services every Sunday from 8am , 10am and 12pm.I i love interning and working sound for the church. Ohio Media School ● I also was the Program director for a sports station day where I was in charge of ten people ● I hosted my own sports radio show every Friday from 10 am to 12 noon. I have also worked on wordpress as part of my blogging for neosportinsiders.com NEO Sports Insider ● I also write a blog post for Neo Sports insiders.comI have written about 20 blogs for Neo sports insiders I Love writing sports blogs for the NEO sports insider Skills ● Adobe premiere ● Adobe audition ● Photoshop PROFESSION Potential Job Titles: Sound Engineering Technicians Music Composers and Arrangers Music Therapist Hero Brand Archetype- Being the Hero you are a warrior and the victor. Your goal is to show your clients the ample rewards that come from hard work and discipline. We look up to you. you inspire us as you overcome challenges like a champion . Music Business occupation's
  • 4. DEMOGRAPHICS: Men and women ages 18-40 PSYCHOGRAPHICS: Enjoys the arts of creating music and spending time helping other artists reach their goals and success in the music industry. IDEAL AUDIENCE MEMBERS: musicians over five years of musical experience . Must have some college experience must be available Monday through Friday and some weekends Recruiters & Hiring Managers at PBR, PRCA, and CBR TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) . Once I graduate in April of 2022 my immediate goal Is to open up my first recording studio in Cleveland Ohio by August 25 2022. Recording studio name is Unified sound recording. Mid Term: (2025) My mid term goal is to create my own musical clothing brand business first in the Ohio area by January 1 2025 the clothing brand name is Unified Sound branding, Long Term: (2040) . My long term goal is to have three or four gold or platinum artists and to establish the unified sound recording label by January 1 2040.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe premiere 75% Adobe audition 60% Photoshop 55% Apple final cut pro 55% SOFTHARD Logic Pro x skills 90% Pro tools skills 60% Spreadsheet - Excel software 75% v SOFT HARD
  • 7. I will help all upcoming music artists from all genres to reach their full potential through their art of music and poetry. I will give 200 percent each day to my clients and to my craft in order to allow each musical artist to win and be successful through their music and with our recording company . PROMISE
  • 8. CREDENTIALS Education: Ohio Media school from January 2018 until August 2018 Full Sail University from November 2018 until the present Awards: Experience Internships I have worked sound and engineered for Imani United church of Christ from April 2018 until January 28 2019 Cleveland Ohio Living Word church from March 3 2019 until October 6 2019
  • 9. Competition Tim Wimberly Industry Experience: Producer/Musician TMB Music Group inc CEO May 2018 until present Education Florida Memorial university 2004 - 2008 Full Sail university 2018 -present Leadership Experience: CEO of TMB Music group music supervision Skills and proficiencies executive Management Music production Music publishing James Edwards Overall Online Presence: He only has 93 connections on his first page of LinkedIn And Tim has only connections on his second LinkedIn Education: Ohio Media school eight month program From January 1 2018 until August 8 2018 current student at Full Sail university in the music business degree program Leadership Experience: while at Ohio Media School I was able to lead different students in a sports radio show as the sports director. Skills and Proficiencies: Audio engineer /music producer Adobe premieres Adobe audition Pro tools Logic Pro x Overall Online Presence: I really don't have a great online presence like I should I only have 88 connections on Industry Experience Musician/producer from 2016 until present
  • 10. CompetitionJordan Runtagh Industry Experience: Music Staff Editor May 2016- present People Magazine Contributing writer Rolling Stone Magazine January 2016 - present Education: New York university BFA, Screenwriting 2006-2009 Noteworthy Experience: Social media Final cut pro Entertainment FilmSkills and Proficiencies: Editing Screenwriting Video production Blogging Digital media Overall Online Presence: Jordan Runtagh has a good online Industry Experience: Musician/producer from 2016 until present Education: Ohio Media School Eight month program from January 1 2018 until August 8 2018 Current student at Full Sail university in the music degree program Leadership Experience: While at Ohio Media School I was able to lead students in a sports radio show as sports directorSkills and Proficiencies: Audio Engineer /music producer Adobe premieres adobe audition Pro tools Logic Pro x Overall Online Presence: I really don't have a great online presence like I should I only have 88 connections on James Edwards
  • 11. Brand position Here is how unified sound productions and James Edwards will take your sound and music to the next level the artist comes first unified sounds goal is to be a brand of integrity be truthful to our musical audience. And our musical craft as music brand we will do our very best to give our musical audience the sound as possible. James Edwards earned the nickname Producer J Roc is because I am able to create musical instrumentals back to back with a great unique sound to my music .
  • 12. Networking & Marketing Networking and marketing Music business association and upcoming events annual music biz conference May 10 -13- 2021 SongpreneursNashville Songwriting and music Business conference June 23-26 2021 11th annual Cost 2 Cost music conference November 12th - 14th 2021 Primary Content: podcasting and music recording Primary Tools: pro tools and Logic Pro x Website:Youtube facebook instagram
  • 13. Professional Development Mentor Alvin Frazier Singer Songwriter Musician Producer I need coaching for next year and a half . Formal Education Ohio Media school Current student at Full Sail University Music Business degree program graduation date April 1 2022 Technical Skills2020 Adobe Premiere Adobe audition Photoshop Pro tools Spreadsheet exel software
  • 14. James Edwards Elevator pitch As we all know the music industry is ever changing and evolving a lot of music producers are staying one dimensional and not elevating their sound that the problem our solution as a recording studio is to record different genre of music and their artists . As a company we will not take advantage of our artists but we will give our artists every opportunity to succeed musical with any genre of music give unified sound recording and chance to make your dream a reality .
  • 15. REFERENCES WWW.Linkedin.com August 24-2020 www.musicbiz.org August 24-2020 WWW.recordingconnection.com August 24 2020 www.belmont.libguides.com WWW.Glassdoor.com august 24 www.onet.com august 24