1. Anthropology & Aesthetics of
Electronic Communications
MA. Alejandro García Martínez
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2. Electronic Communication
• CMC
• Hyper media
• hyperlink
• Hypertext
• HCI
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3. Anthropology
• The term "anthropology" is from the Greek
anthrōpos (ἄνθρωπος), "man", understood to
mean humankind or humanity, and -logia (-λογία),
"discourse" or "study."
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4. Community
The word "community" is derived from the Old French
communité which is derived from the Latin communitas
(cum, "with/together" + munus, "gift"), a broad term for
fellowship or organized society
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5. CyberSpace
• Cyberspace is a term first coined by science fiction author William
Gibson that is nothing but an "evocative and essentially meaningless"
buzzword (as described by its own author) 2 that we usually use to
refer to networked computer systems like the world wide web (www)
or an Xbox life environment where virtual interactions are hold. When
we talk about virtuality we should understand it as the mediation of
interaction through an electronic medium between humans as well as
between humans and machines… leading us to a multitude of new
possibilities for humans—such as cyber communities, virtual
education, virtual friendships, virtual organizations, virtual politics, and
so forth.
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6. Virtual Community
• Is a social network of individuals who interact
through specific social media, potentially crossing
geographical and political boundaries in order to
pursue mutual interests or goals. One of the most
pervasive types of virtual community operate
under social networking services consisting of
various online communities.
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7. Networks
• WWW
• The world wide web
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8. Social network
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9. Social Media
• Social media refers to the means of interactions among people in which they
create, share, and exchange information and ideas in virtual communities and
networks. Andreas Kaplan and Michael Haenlein define social media as "a
group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content. Furthermore, social media depend on
mobile and web-based technologies to create highly interactive platforms
through which individuals and communities share, cocreate, discuss, and
modify user-generated content.
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10. martes 26 de marzo de 13

11. martes 26 de marzo de 13

12. Social Networking
services
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13. Some characteristics
• Interactivity
• immediacy / real time
• programable / hackable
• Memetic / remixable
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14. Transmedia
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15. the project
• 5pts Original
• 2.5pts Pervasive (500)
spreading widely throughout an area or a group of people
• 2.5pts More than one media / newmedia
• 2.5pts Effective
• 2.5pts Aesthetic
• 2.5pts Planned
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16. Augmented Reality
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17. Virtual worlds
• ethics
• leverage
• second life
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